This document summarizes a webinar that discussed five ways for companies to deliver exceptional customer care in 2015. The webinar focused on how digital disruption and the rise of mobile are changing customer expectations and requiring companies to provide ubiquitous customer support across multiple channels. The presenters emphasized that 2015 is the year of the customer's choice and companies must adapt to being customer-centric, transparent, and focused on customer success over the long term through retention and increased customer lifetime value.