Call tracking is used by thousands of businesses to optimize marketing campaigns and improve conversion rates. This presentation examines 5 ways that our customers have used call tracking to achieve this.

1. 5 Ways to Improve Conversion
Rates with Call Tracking
Brought to you by LogMyCalls

2. Call Tracking : How it Works
1. Marketers insert a call tracking number
in an advertisement, on a landing
page, etc.
2. The phone calls that are generated
through the ad or marketing channel
are routed through a call tracking
service.
3. The calls then pass through to their
business destination.
Call tracking tells marketers which advertisements and marketing
channels are generating phone calls. This data can be used to optimize
marketing campaigns and significantly improve conversion rates.

3. The Value of Phone Calls
Before we examine the effect of call tracking on conversion
rates, we need to emphasize the importance of phone calls as
a lead source:
• 65% of Fortune 500 Companies attribute
their highest quality leads to phone calls –
BIA Kelsey.
• 52% of all mobile ads produce a phone
call – xAd.
• 61% of local mobile searches generate a
phone call – Google.
• 59% of online shoppers call businesses to
inquire about products – Oracle.

4. Using Call Tracking to Measurably
Increase Conversion Rates
Our clients have shared 5 ways that call tracking has helped
them improve their conversion rates, which include:
• Landing Page Optimization
• Marketing and Lead Quality Optimization
• Geographic Targeting
• Customer Feedback and Intelligence
• Call Analytics and Phone Performance
The following slides will detail each of these 5 ways and examine
how they can be used to increase conversions.

5. 1. Landing Page Optimization
Call tracking can be effectively used to optimize the vital
elements of landing page design. Using call tracking on a
landing page enhances the ability to test and tweak every
component of the page including :
By tracking phone conversions from a landing page you will be gaining
the advantage of a comprehensive conversion rate metric. If you are not
measuring phone calls then your metrics are incomplete.
 The Headline
 The Copy
 The Call-to-Action
 The Phone Number

6. 2. Marketing and Lead Optimization
One of the chief benefits offered by call tracking is the ability to
discover the marketing channels that are producing the best
leads. Call tracking can be implemented and used for this
purpose through the following steps:
1. Implement Call Tracking – place the call tracking phone numbers
on your website and marketing ads.
2. Track the Results – A call tracking platform, such as LogMyCalls,
will give you access to data about the phone calls that each
marketing channel is generating.
3. Monitor Conversion Rates – In addition to tracking the number of
calls that each channel is producing, you can also determine the
conversion rates for each marketing platform.
4. Optimize Marketing Spend – Once you understand which marketing
channels are the most profitable for your campaign, you can focus
your spend on these channels and quickly increase conversion
rates.

7. 3. Geographic Targeting
Another key advantage of call tracking is the ability to determine the
geographic locations – states, area codes and zip codes – that are
generating phone calls and resulting in conversions.
Call tracking can be used for geographic
targeting with the following steps:
• A/B Testing – place call tracking on
your website and link them to each of
your marketing campaigns.
• Monitor – Once you have executed the
campaigns you will be able to see the
precise locations that are producing
phone calls.
• Refine – After you have determined the areas that are responsible for the
phone calls you can adapt your strategy to focus more heavily on them.
• Increased Conversions – Because you are targeting the areas that are
more responsive to your message your conversion rates will increase.

8. 4. Customer Feedback and Intelligence
Businesses spend millions of dollars every year to collect customer
feedback. They make this investment because they want to improve
customer satisfaction and ultimately increase conversion rates.
 This is where Call Tracking comes into play.
One important feature of LogMyCalls is call recording. This gives you
the ability to gain access to real-time customer feedback that is
gathered directly from phone conversations with callers.
This data gives businesses the opportunity to streamline their
process to eliminate objections, concerns, and negative perceptions
about their organization and as a result: increase conversions.

9. 5. Call Analytics and Phone Performance
Even the best leads may fail to convert if phone performance is poor. This
issue can be diagnosed and resolved with the use of an advanced call
tracking application.
Businesses and marketing
agencies can monitor and
enhance their phone sales
performance with call analytics.
Call analytics measures in-call performance by assigning scores to specific
elements of the sales conversation. These analytics can be gathered by:
• Scorecard Customization – create customized scorecards to track desired
criteria.
• Call Scoring – Calls can be scored by your call tracking provider or on your
own.
• Reports – Generate reports to track and compare phone conversion rates.
• Improved Performance = Higher Conversion Rates

10. Want to Learn More?
There are many ways that call tracking and call analytics can
be used to optimize marketing and sales performance to
increase conversions.
Learn more about enhancing your conversion rates by visiting us
at logmycalls.com