Presentaciones soluciones de Colaboración Logicalis 2010
1. Soluciones de
Colaboración
Juan Pablo Denkiewicz
jdenkiewicz@la.logicalis.com
2010
Business and Technology Working as One
2. Agenda
Introducción
IP Communications
Movilidad
Mensajería
Colaboración (audio, video y web)
Software Social Empresarial
Page 2 Q&A Business and Technology Working as One
-2-
4. InternetBanda Ancha Móvil
Banda Ancha
Internet
Movilidad
Page 4 Business and Technology Working as One
5. Colaboración 1.0 Colaboración 2.0
Centrada en Documentos Centrada en Personas
Page 5 Business and Technology Working as One
6. ¿Qué significa Colaboración?
La Colaboración es un proceso recursivo donde dos o más personas
trabajan juntos y con objetivos comunes.
La Colaboración no requiere líderes.
A veces se obtienen mejores resultados a través de la descentralización.
Trabajar en grupo es mejor que trabajar solo.
Page 6 Business and Technology Working as One
7. Tres Niveles de Colaboración
Coordinación: nivel básico donde las personas trabajan juntos para
completar tareas predefinidas. Envío de mensajes, archivos y documentos
entre personas para compartir información. Conferencias, e-mail, fax,
voice mail, Web, etc.
Cooperación: dos o más partes trabajan conjuntamente para alcanzar una
meta definitiva. Se comparte la información de una manera más
interactiva. Foros de Internet, Chat Online, Mensajería Instantánea,
Telefonía, Video, etc.
Colaboración: dos o más partes comparten un nivel de confianza que les
permite intercambiar libremente ideas y conocimientos. Facilita y maneja
las actividades del grupo. Calendarios electrónicos, Project management,
sistemas de workflow, extranet, workspaces, etc.
Page 7 Business and Technology Working as One
8. ¿Qué es una herramienta colaborativa?
La lista comprende desde herramientas tradicionales como el teléfono y el
correo de voz, hasta aquellas basadas en Web 2.0 como wikis, blogs,
redes sociales, foros on-line, entre otras.
Se suman la mensajería instantánea, los sistemas de coordinación de
documentos, los calendarios electrónicos, los sistemas de video
tradicional, de sala y de Telepresencia, los espacios de trabajo
compartidos, y otros.
Page 8 Business and Technology Working as One
9. Herramientas de Colaboración
Colaboración 1.0 Colaboración 2.0
Muchas
Redes Telepresencia
Foros de Sociales
Discusión B2B
Numero de personas
Comunificaciones
Unificadas
Wikis Video a
Blogs Contact demanda
Center
Email TelePresencia
Chat
Conferencias
Documentos
Una
Mensaje de voz
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Herramientas de Colaboración
Business and Technology Working as One
10. Elementos escenciales de la Colaboración
From… To…
Multiple sources, multiple devices,
Primarily single source
multiple applications
Largely asynchronous
Non real-time and real time, interactive
Dispersed teams,
Inside my organization
outside my organization
Static and pre-defined networks
Communities Dynamic teams
You find information, people Right time, right people, right resource
Inclusive,
Inside the firewall, walled off
selective, fluid
Page 10 Business and Technology Working as One
11. Ventajas de la Colaboración
Project PRD Checkpoint Beta Product
Kickoff Complete Meeting Available Delivered
Page 11 Business and Technology Working as One
12. Aceleración del Resultado
Project PRD Checkpoint Beta Product
Kickoff Complete Meeting Available Delivered
Pequeñas mejoras
producen un gran
impacto
Page 12 Business and Technology Working as One
13. Nuevas Dudas
Las dudas típicas de las organizaciones respecto al uso de estas
herramientas apuntan básicamente a tres frentes:
Productividad
Seguridad
Inversión
Page 13 Business and Technology Working as One
14. Roaming de Teléfonos Móviles
Cuando un ejecutivo viaja es primordial que siga comunicado, por lo que
lleva su teléfono celular con roaming habilitado. El resultado es una cuenta
abultada: típicamente entre 5 y 10 minutos de uso por día fuera de la
oficina, con casos en que se llega fácilmente a los 20 – 45 minutos de
promedio.
El costo del minuto de llamada mientras está en un aeropuerto o en un
hotel o cualquier lugar en el que haya una red inalámbrica (llamado
“hotspot”: típicamente en cafés, bares, aeropuertos y lugares públicos)
podría fácilmente reducirse a 0.
Ésto se logra utilizando Cisco IP Communicator, un software que lo conecta
(audio y video) desde su laptop a la oficina utilizando la red inalámbrica, y
sin gastos de red celular.
Page 14 Business and Technology Working as One
15. Centralización de Comunicaciones
En las empresas con múltiples sucursales, cada una en lugares diferentes y
con necesidades de comunicación, es común que se adquieran numerosas
líneas telefónicas que se distribuyen en cada sitio, y se paga por su
mantenimiento y consumo mensual.
Si hubiera una forma eficiente de centralizar el control de esas líneas, y
que cada una estuviera disponible para todas las sucursales, es evidente
que podría reducir el número de líneas disponibles.
Esa es otra característica del Cisco Unified Communications Manager:
centralizar el control de sus líneas externas y ponerlas a disposición para
todos los usuarios, no importa donde se encuentren.
Además, define políticas de uso de modo que optimice los costos de
llamada en cada sitio y maximice la disponibilidad.
Page 15 Business and Technology Working as One
16. Eventos y Entrenamientos Masivos
Las empresas que deben realizar entrenamientos masivos, lanzamientos
de producto, o realizar anuncios de relevancia a todos los empleados.
Aparecen entonces presupuestos típicamente elevados que incluyen
alquiler de salones, traslados y catering. ¿Se pueden evitar?: Claro que sí.
Utilizando Cisco Unified Meetingplace o Cisco Unified Videoconferencing,
que permiten que cada empleado/cliente reciba en su sitio, ya sea en su
propia computadora o en salas de conferencia, el entrenamiento o anuncio.
Ello genera ahorros que también incluyen el tiempo de traslado y las horas
muertas asociadas a estos eventos.
Es similar el caso de las reuniones gerenciales que implican unos pocos
ejecutivos que se reúnen periódicamente en un mismo sitio. ¿Cuánto vale
el tiempo invertido para desplazarse?; ¿Es verdaderamente necesario?
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17. Espacios Virtuales – Costo Inmobiliario
Cada metro cuadrado de oficina es otro componente de la cuenta de
gastos. Un empleado requiere en promedio más de 3 metros cuadrados,
contemplando zonas comunes e instalaciones complementarias. Este costo
puede reducirse si el sistema de comunicaciones permite virtualizar los
espacios de trabajo: el concepto del espacio dedicado a un empleado ya ha
dejado de tener lógica en el Siglo XXI.
En las empresas actuales es común que al menos entre el 10 y 30% de los
empleados (dependiendo de la actividad) se encuentra estadísticamente
fuera de la oficina.
Entonces: ¿por qué reservar espacios dedicados?
Page 17 Business and Technology Working as One
18. Ejemplo de ahorro: Unified Messaging
Suponiendo la mejora de productividad por el hecho de tener todos sus
mensajes en un solo repositorio, poder priorizar su lectura (o escucha),
eliminar los que no le interesan y redireccionarlos vía el mismo e-mail son
solo 10 minutos al día por persona:
Sueldo Promedio $3.000.-
Número de Casillas 200
Costo por empleado por día (20 días hábiles) $ 150.-
Costo por hora (8 horas al día) $ 20.-
Costo de 10 minutos $ 3,33
Multiplicado por 200 empleados $ 670.-
Multiplicado por 20 días hábiles por mes $ 13.400.-
Ahorro por año : $ 160.800.-
Page 18 Business and Technology Working as One
19. Mobility is a top priority
Video will become pervasive
Social networking at work
Server/client virtualization
SaaS & Hosted Solutions
Macro: Green, Globalization,
Intercompany Collaboration, etc.
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Tendencias de Tecnología y
Business and Technology Working as One
Transiciones del Mercado
20. Misión: Transformar los Procesos de Negocio con
Impacto de la Solución
las Comunicaciones Unificadas
Diseño Compra Venta Servicios
Velocidad: TTM, Ciclo
de Venta
Virtualización
Productividad
Interacciones
Multi-Media
Mejora relación con
Presencia y políticas clientes, reduce churn
Movilidad Colaboración en
cualquier parte/momento
Integración de Apps Eficiencia en la Operación
de Negocio
Reducción de Costos
Servicios al Procesos de Beneficios al
Negocio Negocio Negocio
Page 20 Business and Technology Working as One
21. Nuevos Productos Marzo 2010
Cisco Unified CM Session Cisco Unified Any-to-any Cisco WebEx Cisco WebEx Cisco Show
Management Edition Contact Cisco Node for MCS Mail and Share
SIP trunking Center TelePresence with Hosted Social video
Enterprise, HD Interoper- MeetingPlace email, system
Cisco Intercompany
Express, ability 8.0 native Cisco
Media Engine
Customer Cisco Cisco WebEx Outlook Enterprise
Business to business UC support
Voice Portal, TelePresence Meeting Collaboration
Cisco Unified Presence 8.0 Expert Advisor WebEx Engage Cisco WebEx Platform
Center for
Dual protocol: SIP/SIMPLE and 8.0 iPhone v1.3 Connect IM (Limited
Intercompany
XMPP, powered by Jabber Customer Web handoff Powered by Availability)
Cisco
Cisco Unified Communications Care as a TelePresence from iPhone Jabber, Social
Manager 8.0 Service Directory to PC UC networking for
softphone business
Cisco Unified IP Phones 9900
and 8900 Series Cisco Unified Cisco Pulse
Video enabled Personal (Limited
Communicato Availability)
Cisco Unified Mobile r 8.0 People and
Communicator for iPhone Powered by media search
Jabber Video & Content
Auto Tagging
IP Communications and Customer Enterprise
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Mobile Applications Telepresence Conferencing and Technology Working asSoftware
Business Messaging Social
One
Care
24. Cisco Unified Communications Manager 8.0
Nuevas soluciones de Colaboración
Intercompany Media Engine
Unified CM Session Management
Edition
Unified IP Phones 8900 and 9900
Series Phones
Mejora la experiencia del usuario
Extension Mobility y RSVP cross-
cluster
Service Advertisement Framework
Policy: external call control
Flexibilidad: virtualización
Unified Computing System support
on B200 M1 Blade
Page 24 Business and Technology Working as One
25. Cisco Intercompany Media Engine
Provee comunicaciones de negocios (B2B)
para partners
Enterprise A
Video telefonía seguro con alta fidelidad
entre compañías PSTN
Transparente a usuarios y administradores Internet
Fácil de usar: self-learning
Misma experiencia de usuarios
entre organizaciones
Unified CM
Eficiente uso de la red con reducción de
costos (PSTN y SIP trunks) Enterprise B
Page 25 Business and Technology Working as One
26. Cisco Intercompany Media Engine
PSTN
($$$)
Unified CM
Enterprise A Enterprise B
Video
Wideband Audio
Rich Caller ID
Alert on Available
Page 26 Business and Technology Working as One
28. CUCM 8.0 Session Management Edition
Interconexión entre PBXs
Interconexión entre PBX y carriers (SIP
trunking)
Soporta SIP, H.323 y MGCP
Sesiones de audio y video
Interconexión de PBXs para otros
negocios tales como social networking,
Web apps, Cisco Intercompany Media
Engine
Control de políticas centralizado
Least cost routing
Reduce la carga administrativa
Page 28 Business and Technology Working as One
29. Unified Communications Widgets –
Visual Voicemail 8.0
Cisco Unified Communications® Widgets
introducidos en CUCM 7.0
Click to Call, Phone Designer y Visual
Voice Mail
Nuevas funcionalidades:
Rica experiencia de mensajería en Cisco
Unified IP Phone con la aplicación de
Visual Voicemail
Mejoras con Cisco IP Phones 8900 &
9900 Series
Funcionalidades mejoradas
Acuses de recibo en el teléfono
Contadores de mensajes
Page 29 Business and Technology Working as One
30. Unified Communications Widgets –
Click to Call 8.0
Nuevas opciones con Click to Call en
Citrix XenApp Virtual
Aplicaciones Microsoft Office (Outlook,
Office, IE etc.)
Opciones flexibles de instalación
Mecanismos de Click to Call mejorados
Click to Call desde Tel-URI
Page 30 Business and Technology Working as One
31. Cisco Unified Communications Management
Suite for 8.0
§ Simplifica la instalación y la gestión de plataformas operativas
Alineación con UC 8.0 para soportar:
Nuevos Cisco Unified IP Phones
Cisco Unified Operations Manager
Integraciones Cisco UC for MOC Continuous Monitoring and
Fault Management
y Webex Connect
Unified Computing System
Cisco Unified Provisioning Manager
Simplified Deployment and
Configuration
Bajo costo del hardware y el
mantenimiento con VMWare en el UCS
Cisco Unified Service Monitor
Voice Quality
Monitoring and Alerting
Page 31 Business and Technology Working as One
32. Cisco Unified Presence 8.0
Open XMPP clients
Soporte para SIP/SIMPLE y Jabber
XMPP (Extensible Messaging and
Presence Protocol)
Presencia basada en red
Compatible con IM de 3ras partes
Federations
Federaciones B2B y B2C de IM
(Webex Connect)
APIs abiertas para procesos de
negocios basados en presencia
Page 32 Business and Technology Working as One
33. Cisco IP Phones 9900 Series
Diseño elegante y ergonómico
Interactivo, multi-party H.264 business video
(camera)
Display color de alta resolución (640 x 480)
Display Touchscreen
Puertos USB (x2) y Bluetooth
Unified Video Camera o USB wired
headsets
Built-in Wi-Fi (IP Phone 9971 only)
Conexión Ethernet alternativa
Premier audio with HD voice
Earth-friendly (deep sleep option, recyclable
plastics)
Page 33 Business and Technology Working as One
34. Cisco IP Phones 8900 Series
Diseño elegante y ergonómico
Ten tri-color feature/session keys
Display color de alta resolución
640 x 480 effective pixel resolution
Puertos USB
Premier audio with High-definition voice (HD
voice)
Earth-friendly enhancements
Page 34 Business and Technology Working as One
35. Cisco Unified IP Color Key Expansion Module
Módulo con 36 teclas para líneas/features
programables
Display LCD color
Estados de llamadas diferenciados con LEDs de
tres colores
Opción Deep-sleep para reducción de consumo
Montable en pared y colores a elección
Page 35 Business and Technology Working as One
36. Cisco Unified Video Camera
Video de alta resolución (H.264 standard)
Comunicaciones de video hasta 30 frames per
second
Fácil conexión mediante puerto USB
Funcionalidades Pan/Zoom y Tilt controladas
digitalmente
Funcionalidad Video Mute
Page 36 Business and Technology Working as One
37. IP Phones 6900 Series
Page 37 Business and Technology Working as One
38. IP Phones 6900 Series
Page 38 Business and Technology Working as One
39. Cisco ISR for Unified Communications
Cisco Unified Communications Manager Express
Cisco Unified Survivable Remote Site Telephony
Key ISR G2 Capabilities 300/1200
Phones
•Up to 5X more performance
•Services-Ready Engine 200/730
•Gigabit fabric Phones 3945
150/250
Key Benefits 3925
•More UC capacity Phones
•Add services w/o truck rolls 100/100 2951
•Reduce TCO
Phones
50/50
Phones 2921
35/35 High-Density Services
Phones 2911 Modularity with Performance
Multiple Services Optimized for “All-in-one”
2901 Extended Modular Solution (NM-SM, NME,
Connectivity (EVM, EVM, ISM, WIC/VIC)
ISM, SM, WIC/VIC)
Cisco Unity Express
Local Auto Attendant and
Low Density Services Voice Mail System with 12-
250 Mailboxes, 4-32
e r uc no C
Page 39 Sessions/portsBusiness and Technology Working as One
600 Hours of Storage
Small Office Small Branch Enterprise Branch Office
r
42. Cisco WebEx Meeting Center for
iPhone v 1.3
Meeting handoff: transferencia desde una
WebEx web meeting al iPhone
Tranferencia de Audio desde el iPhone al
IP phone (soportado con Single Number
Reach)
Join by meeting number
Permite ingresar el número de
WebEx meeting en la aplicación
WebEx para que el IPhone se una
a la reunión
Page 42 Business and Technology Working as One
43. Cisco Unified Mobile Communicator
for iPhone
Dial via Office
Visual business voicemail
Mobile Connect on/off setting
Cisco Unified MeetingPlace meeting list with
Call Me
Directory access
VoWLAN (CY Q1 2010)
Page 43 Business and Technology Working as One
44. Cisco Unified Mobile Communicator
for BlackBerry
Dial via Office
Visual business voicemail
Mobile Connect on/off setting
Cisco Unified MeetingPlace meeting list with Call
Me
Presence
Directory Access
Page 44 Business and Technology Working as One
45. Nokia Call Connect 2.0 for Cisco
VoWLAN and VoIP over 3G
Cambio automático entre redes (WLAN – GSM)
DTMF Mid-Call Features
XML Application Support
Interoperable con Cisco Unified Mobile
Communicator
Reduce el costo de la red móvil con Dial via Office
y VoWLAN
Page 45 Business and Technology Working as One
46. Cisco Unified Mobility Advantage
Cisco Unified Mobility Advantage 7.1(3)
Multi platform support (WM6 SE,
BlackBerry, Symbian, iPhone)
Bulk provisioning tool
Cisco Unified Mobility Advantage 8.0
Cisco Unified Compute support
Desktop and mobile IM/text
interoperability
Scales to 15,000 mobile users
Page 46 Business and Technology Working as One
49. Cisco WebEx Connect IM
Entrega Mensajería Instantánea, Unified Communications y
funcionalidades de Colaboración
Arquitectura híbrida on-demand/on-
premise
Integración con Cisco Unified
Communications
WebEx Connect usa XMPP (estándar
IETF para presencia/IM)
Integración mejorada con WebEx
Meeting
Manejo de políticas y administración
mejoradas
Page 49 Business and Technology Working as One
50. Unified Personal Communicator 8.0
§ Single Multi-media UC Client for Rich Borderless Collaboration
Interfaz de usuario mejorada e intuitiva
Basado en estandares de audio y video de alta
definición
Federación B2B con Microsoft Office Communicator,
IBM Sametime, WebEx Connect, & Cisco Unified
Personal Communicator
Federación B2C con servicios basados en el estandar
XMPP (i.e. Google Talk)
Intercambio de mensajería instantánea entre Cisco
Unified Personal Communicator, Cisco Unified Mobile
Communicator y clientes XMPP de 3ras partes (e.g.
Adium & Pidgin)
Page 50 Business and Technology Working as One
51. Protección de la inversión y mejora de la
colaboración
IBM and Microsoft
IBM: New Lotus Sametime plug-ins
Cisco audio/video soft phone, hard phone
control
Phone presence awareness
Click-to-conference: Voice, web & video
Add embedded video in Sametime
Microsoft
Simultaneously Ring: U.C. Manager calls
simultaneously ring on MOC client
Business to Business Federation
Unified Mobile Communicator on Windows
Mobile
Click-To-Call from Office, IE, Outlook,
SharePoint
Add embedded video in MOC
Page 51 Business and Technology Working as One
52. Cisco UC Integration™ for Microsoft Office
Communicator 8.0
Permite registrar el MOC por medio del
protocolo SIP como endpoint del CUCM.
No es necesaria la instalación del
Presence Server ya que la presencia es
manejada por medio del OCS.
Los MOC endpoints podrán tener control
de admisión.
Sobre la PC donde esta instalado el MOC
debe instalarse un cliente de Cisco el
cual traerá la información de presencia
de los IP Phones.
Audio Call Control Presence
Unified
Client
Services
Page 52 Framework and Technology Working as One
Business
53. Cisco UC Integration™ for Microsoft Office
Communicator 8.0
Softphone totalmente integrado
Control del IP Phone
Mich Cannon
Cisco IP Phone como calidad de audio y Available
Cisco Systems
call control
Presencia del IP Phone en Microsoft
Office Communicator
Notificación de los llamados entrantes
Click to call desde Office y browsers
Client call history
Voicemail MWI
Page 53 Business and Technology Working as One
54. Colaboración
Audio, Video y Web
Page 54 Business and Technology Working as One
55. Virtual Meeting Environments
Voice
Conferencing
Technology Availability
Meeting Frequency -
Voice & Web
Conferencing
Voice, Web & Face-to-
Video (Desktop Face
and Room) Meetings
Conferencing
TelePresence
Page 55
Capabilities – Richness of User and Technology Working as One
Business
Experience
56. Cisco Unified MeetingPlace
Collaborative
Soporte para múltiples funciones
Presentaciones, Training & Webinars
Templates Standard &
customizados
Presentation
Features y vistas variables por
tipo de reunión, role de usuario
Webinar
Page 56 Business and Technology Working as One
57. Colaboración - Suite de Aplicaciones
Cisco WebEx – SaaS web conferencing with various Audio options
Cisco Unified MeetingPlace 8.0 – on-premise audio and video with Webex
SaaS or Webex Node for MCS
Cisco Unified MeetingPlace 7.0 – for customers who require an entirely on-
premises audio and “Flash” web solution or Webex SaaS
Cisco Unified MeetingPlace 6.0 – EoS July 2010
Cisco Unified MeetingPlace Express – EoS May 2010
Page 57 Business and Technology Working as One
58. Unified MeetingPlace 7.0
Hardware Media Server Deployment Option
Desktop
Integrations Audio/video
Application, Web & Audio & Video - endpoints
Integration Servers Hardware
Media Server
MeetingPlace & WebEx
Web Conferencing
On-premises Audio, Video and Web (Flash based)
WebEx (SaaS) integration
Page 58 Business and Technology Working as One
Scalable –1500 Audio, 1000 Web, 300 Video
59. Unified MeetingPlace 8.0
Hardware Media Server Deployment Option
Desktop
Integrations Audio/video
Application & endpoints
Integration Servers
WebEx WebEx Node for
Web Conferencing MCS
On-premises Audio and Video
WebEx (SaaS) integration, WebEx Node for MCS
Scalable – 2000 Audio, 300 Video, 500 Web per WebEx Node
Page 59 Business and Technology Working as One
60. Unified MeetingPlace 8.0
Express Media Server Deployment Option
Desktop
Integrations Application & Integration Audio/video
SW, Audio & Video Media endpoints
Server
WebEx Node for
WebEx
MCS
Web Conferencing
On-premises Audio and Video
WebEx (SaaS) integration, WebEx Node for MCS
Page 60 1300 Audio, 300 Switched Video, 500 Web per WebEx Node Technology Working as One
Business and
61. Unified MeetingPlace 8.0 and WebEx
Best of On-premises and On-demand
Internal Participants External Participants
Cisco WebEx
Collaboration
Unified WAN Cloud
MeetingPlace 8.0
and WebEx Node
for MCS
Customer
Software
Premises
ON PREMISE Equipment
As A ON DEMAND
Service
(CPE)
Page 61 Business and Technology Working as One
62. WebEx Node for MCS
External Meeting
External participants connect to cloud
Single connection between WebEx Node & cloud
Resiliency – Automatic overflow WebEx Node to Cloud
Internal/VPN External
Single Meeting
Stream to WebEx
Cisco WebEx
Collaboration
WebEx Node WAN Cloud
for MCS
MeetingPlace
Page 62 Audio/Video Business and Technology Working as One
63. WebEx Node on MCS
Internal-only Meeting
Internal users connect to WebEx Node for MCS
Maintain meeting data
Requires WebEx Contract, Signal to Cloud
Internal/VPN
Cisco WebEx
Collaboration
WebEx Node Cloud
for MCS
MeetingPlace
Audio/Video
Page 63 Signaling Audio/ Video media Business and Technology Working as One
Web meeting data
64. Webex - Suite de Aplicaciones
Event Sales Training Support
Center Center Center Center
Webinars Online Sales Online Training Remote Support
Online Events and Access
Meeting Center
General Collaboration
Page 64 Business and Technology Working as One
67. Cisco Show and Share
Video Collaboration & Sharing
Comunidades de video para compartir ideas
y experiencia
Video en vivo y On-Demand
Reportes
Windows Media, Flash (.flv), and MPEG-
4/H.264
Ventajas
Video en cualquier lugar y momento,
comunicación asincrónica
Empleados, partners, clientes,
estudiantes
Reduce el tiempo dedicado a
reuniones y/o viajes
Page 67 Business and Technology Working as One
68. Cisco Pulse Limited
Availability
Captura el conocimiento dentro de la
organización taggeando el contenido a
medida que atraviesa la red
Automaticamente navega por el contenido de
video con la palabra mencionada
Variedad de aplicaciones de negocios usando
APIs de OpenSocial
Ventajas
Acelera y mejora la productividad
encontrando información relevante
Incrementa el revenue y el customer
satisfaction optimizando el know-how
de la organización
Page 68 Business and Technology Working as One
70. Cisco Enterprise Platform Collaboration Limited
Availability
Directorio corporativo con funcionalidades de red social
(e.g., Facebook para Enterprise)
Crea espacios de equipos y entornos de comunidad “on
the fly”
Frameworks customizable para integración con
aplicaciones de negocios y web 2.0
Integración con Unified Communication: Presence, IM,
Click to Call, Click to Meeting
Políticas de administración basadas en reglas de
autenticación y control de acceso
Ventajas Enterprise
Social Software
Productividad
Agilidad
Experiencia
Page 70 Business and Technology Working as One
72. Gracias!
Juan Pablo Denkiewicz
jdenkiewicz@la.logicalis.com
Page 72 Business and Technology Working as One
Notes de l'éditeur
Transcript : let's begin by talking about some of the trends and transitions and collaboration in our industry that we think are going to become more and more pervasive over time. First is mobility, clearly mobility is a very, very high priority. I think it is safe to say now with 4 billion active cellular plans around the globe that the tidal wave of mobility has already come. In fact, if we look at us shipping about a million-and-a-half phones a quarter, and Nokia shipping around a million phones a day, I think it puts in perspective just how pervasive mobility in fact really is. I was struck also by the fact that mobility has moved well beyond voice. I remember from our C-Scape presentation that was done by Dick Lynch, the CTO of Verizon, back in December, he was talking about SMS messaging and I found some of the statistics to be quite amazing. To start with, Verizon did about a billion text messages in the year 2002. By 2004, they were doing a billion per month and by 2008, a billion text messages per day, unbelievable metrics around mobility and the utilization of various different media types extending well beyond just voice. So mobility is a key element of any part of our strategy, and integrating into literally any mobile device over time will become more and more important as part of our overall collaboration strategy. I'll come back and talk more about mobility in a moment. Video must become more pervasive as well, I was up in Minneapolis a few months ago with Andy Monin and others, and it was fascinating to see that I would say two-thirds of the companies that we met with up there had moved to laptops that now included eyeball cameras built into the bezel. Now for those of us who have Macbooks, we've had those for some time, but now with Sony laptops and Dell laptops and others, we are starting to see more video cameras get built in. Video is becoming more common for end-users to utilize in everything from video telephony to various different other usages, obviously from YouTube to video streaming that becomes more critical. Video surveillance is an added piece of our strategy for collaboration overall, and of course TelePresence, with an array of endpoints that extend from the high-end down lower and lower as we go through. And I saw Chuck Stucki on the agenda here for PSSVT to talk more about that during the next several days as well. So video clearly becoming a more common media of communication. Social networking is becoming also more common at work. In fact, I see many of you with Facebook pages. How else would I have known as an example that Laurent Philonenko would have been enjoying the sunset on Friday night other than from his Facebook entry. Or a Joe Burton thinking about buying a time trial bike to begin extending his 200-mile bike rides into 500-mile bike rides so that he can actually get into a more aerodynamic position. So these are what we learn from Facebook, but increasingly what we're also going to be adding are collaborative communities. So Julie O'Brien on Cara Wilson's team is in the process now of getting ready to launch both externally and internally a whole series of collaborative communities that I believe have an incredible opportunity to in some sense change the way we collaborate and we allow our customers to collaborate and communicate between themselves and among themselves as well. Social networking is going to become really much more critical as we go. Server and client virtualization for cost savings and other purposes like IT management, ease of deployment, will become more important as well. In virtually every conversation that I have with customers these days, they're talking about Data Centers, they're talking about server consolidation. And in fact they're talking about thin clients so that they don't have to manage the desktop environment quite so closely across a whole range of different desktops. So virtualization is more important. SaaS may be the number one trend of all. We see in certain studies, like the one recently from RBC capital markets, that an estimated 23% of a $120 billion software market is going to move SaaS by the year 2010 or 2011. These are very significant trends that play well to us through what we are doing as an example in CSG with WebEx and beyond. And then many other macro trends that we have from green to compliance, globalization, intercompany collaboration, all of these aspects are critical trends and what they all point to is an increased need in the environment for collaborative tools. Author’s Original Notes: