Will Artificial Intelligence Assistants Be The Next Marketers?
A.I. is every where, so much so that marketers are feeling threatened by this smart technology. Nevertheless, the ultimate tip is to keep calm and see this change as an opportunity.
While A.I. is being used in different aspect of an online business from designing a website to conversational commerce, deep learning bots are also being used in email marketing.
You see big data is difficult for a human to handle, thus we need help of intelligent machines to boost our marketing campaigns and target the right customer at the right time and place.
This presentation contains 10 handy ways to integrate artificial intelligence in your eCommerce email marketing. This is great for giants like Amazon, eBay and Ali Baba - companies that are already using hyper-realistic ways to market their products and services.
Which way will you incorporate A.I. in your email marketing?
14. Deep learning algorithms study
customer behavior and help marketers
target the right customers at the right
time with the right product
recommendations.
20. Automatic optimization software use
algorithms to generate attractive subject
lines, make click worthy call-to-actions
and correspond with customers in a
human-sounding way.
22. 4
Execution of Marketing Campaigns
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23. A.I. collects customer interaction data,
segment market and identifies keywords
using predictive algorithms to execute
an automated digital marketing
campaign.
26. A.I. is used to make predictions to
optimize email marketing for active
developments. Machine learning bots do
big data and graph analysis, and testing
to define the next steps.
29. Robo writers and neural networks assist
marketers with customer services by
offering one-click response based on its
evaluation of sender’s writing styles and
tones.
30. Handles inessential emails
Reduces time spent on replying
Tool: Google’s Smart Reply, Zendesk’s Automatic Answers, Persado
35. An A.I. assistant is added to your email
software to help you write accurate and
customized emails based on real-time
analysis of politeness, positivity, length
and subjectivity etc.
38. With natural language processing A.I.
tool helps coordinate meetings and
appointments, manage your online
calendar, set up timings and sends
invites to recipients.
41. Email experience management tools,
infused with A.I. are used to assess
customer engagement across all devices
such as smart phones to help you create
a smart campaign.