Have you ever felt, when looking at a Starbucks logo, that you can almost smell the aroma of their coffee? Or the urge to get a McDonalds deal when you happen to glance at their logo while driving? Isn’t it magical that restaurant logos can connect you to the food and beverages you love, and evoke the desire to indulge yourself? Yes! Because logos have the power to connect with target customers. Think of logo design as a magic trick, where you just need to learn the right spells to magically transform your brand identity. In order to get the perfect design for your restaurant logo, it is important you learn about the 5 design spells described in this slide share.

1. 5 Design Spells to Cast
on Your Restaurant Logo

2. Do you know that logo design is a
magic trick?

3. You just need to learn the right
spells

4. Save your time and learn to magically
transform your brand identity

5. In order to get a perfect design for
your restaurant logo, it is important
that you know these 5 spells:

6. Design Brief (Lumos)

7. Elements of a logo design
(Alohomora)

8. Internal and external influences to
an effective logo design (Diffindo)

9. Knowledge about the design
trends (Incendio)

10. Psychographics of the targeted
consumers. (Imperio)

11. Confused? Allow me to tell you
how they will work for you.

12. Lumos is the spell that will shed the
light over design brief, and you would
know the 3 essential pointers

13. Business: What this fuss is all
about?

14. Cuisine: Tell me the taste you are
selling?

15. Audience: Can you introduce me
to the lovelies?

16. Alohomora is the spell that helps you
to open up a lock to important
elements. Be careful while choosing
the elements for a logo design
because they shapes the overall
brand impression.

17. Element 1: Make a Wise Color Choice
- While choosing the color for your
logo, be sure that it suffices with the
overall design brief and evokes the
similar emotions that you wish your
customers to feel.
Read about color
psychology now

18. Element 2: Relax with Fonts, don’t
overdo it – Do you know every
font you choose holds a meaning.
As for restaurant logo it gets
trickier.
See how you can make
appropriate font
choice for your logo

19. Element 3: Stay in shape to get
attention – Do you know that it is
easy to make your customers loyal
fans simply by making right use of
shapes.
Explore the
dynamics behind
shape psychology

20. Element 4: Symbol can uplift your
design or ruin it – It is critical to play
with symbols in logo design.
Therefore, a graphic designer MUST
understand the use of symbol with its
cultural relevance.
Educate yourself
about the symbolism
in graphic design

21. Element 5: White space is surely not
negative – It is not about just leaving
a lot of space in your design.
Nevertheless, it is an elegantly
curated space that makes your design
standout.
How to use
white space?

22. The most critical spell is diffindo,
where you need to have an eye for
internal and external influences. This
includes:
Culture

23. Region

24. Environment

25. Incendio is a spell that lights the
objects in the dark. Which tells
you that as a designer you should
have the knowledge about the
existing design trends.
Design Trends
2015

26. Imperio is an unforgivable curse.
However, if played well, it will give an
entire control of consumer behavior
in your hands. But you need to know
the psychographics of the targeted
consumers for gaining that control.
Psychographics in
Contemporary
SMB Marketing

27. But how?

28. It is about how well you understand
the characteristics, personality and
lifestyle of your consumers.
Nail the art of studying your
consumers through psychographics

29. Get a consultation for your
restaurant logo
GET A CONSULTATION FOR YOUR RESTAURANT LOGO

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