"With economic and political fluctuations plus a shift in consumerism and increased competition simultaneously affecting the two hemispheres of the world, it isn’t hard to imagine that fashion businesses will suffer from immense pain (and even a shutdown) if they don’t innovate their designs, branding and marketing." A study projects 14% growth for the “online fashion market” - does this mean you should be online? Or there is more to this? Read more on our blog: http://bit.ly/2kRPH2N

1. Ecommerce giants like Amazon and Alibaba are a competitive threat
Technology is advancing Aand becoming the center of attraction
World-wide inflation rate will amount to 3.28% in 2017 and 2018
‘Made in USA’ labels will suffer across the globe due to political tension
Terrorism is a menace to an industry that drives 40% sales from tourism
Devaluation of sterling post Brexit burdens retailers as prices rise on imports
CURRENT CHALLENGES
TO OVERCOME
THE BRIGHT SIDE!
SPOTLIGHT ON DIGITAL SHOPPERS
SALES GROWTH STRATEGIES
FOR FASHION RETAILERS
Use modern technologies for in-store shopping
Share HD media files with 5G internet by 2020
Make online store website with shopping cart
Digitize pop-up stores for latest collections
Engage buyers with mirror catalog displays
WHAT IS IT
“Omnichannel represents more than simply adding mobile and social
media to the mix” - Jason Bloomberg, Contributor, Forbes
#2 CREATE A SEAMLESS OMNI
CHANNEL EXPERIENCE
Share stories starring celebrities with your products
Use Shoppable tags for fast fashion: ramp to shelves
Cater to a niche. Don’t target to everyone online
Personalize marketing for specialty boutiques
Do a collaboration for an extra edge over rivals
Outreach influencers to be brand ambassadors
INSTAGRAMMABLE PHOTO TIPS
Put spotlight on one fashion item Tell a story via photo composition
Show customer generated images Display product versatility
LEVERAGE THE POWER OF
VISUALS ON INSTAGRAM
Offer virtual fitting-rooms with 3D simulations
Use hologram and video-mapping devices
Make augmented reality app for personalization
Do a collaboration with tech-based companies
#3
FASHION RETAIL FACT
Zeekit app lets shoppers virtually try on clothes before buying
USE HYPER-REALITY FOR
PRODUCT CUSTOMIZATION
25% OFF
MANDY
10% OFF
50% OFF
Improve point-of-sale solutions for mobile shoppers
Tap on digital wallets via secure payment systems
Give in-store smartphone payment service to buyers
Offer complete buyer’s journey on your business app
VALUE OF DATA
“In fashion retail, there’s a big demand for real-time data to
offer great customer services.” - Uwe Hennig, CEO, Detego
#4 ADOPT MOBILE PAYMENT
SYSTEMS FOR ONLINE BUYERS
Do conversational commerce via messaging apps
Make online chatbots your brand ambassadors
Use voice and face recognition tools
Deliver hyper-relevant content in real-time
#5
FASHION RETAIL FACT
Nordstrom launched TextStyle, a personal assistant
for messaging apps
PERSONALIZE RETAILER-TO-CUSTOMER
COMMUNICATION
Use RIFD device to track product inventory
Manage an efficient product delivery system
Practice digital supply chain to share content
Use cloud technologies with web services
Fast-track trends and get rid of inventory
Segment shoppers and fulfill demand
TOP TIP
Guard your digital assets and produce original content
#6 HANDLE YOUR DIGITAL
MARKETING LOGISTICS
Adhere to search engine policies and updates
Keep improving keyword search on your website
Avoid heavy graphics that won’t run on mobile
Register on credible local business directories
#7
WHO LOVES YOU
“Google only loves you when everyone else loves you first.”
– Wendy Piersall, Entrepreneur
OPTIMIZE YOUR FASHION
RETAILING BUSINESS ONLINE
Bid on PLAs in Google Shopping for PPC
Run consistent ad campaigns across media
Maximize CPC with Bid Adjustments
Use social media targeted ads for CTR
TOP TIP
Always do geographic, demographic and
psychographic analysis of shoppers
#8 BOOST BUSINESS REACH
TO A GLOBAL AUDIENCE
growth for apparel retailers with D2C opportunities
is predicted - Moody's Investors Service7%
billion of online sales in the fashion industry
expected in 2017 - Retail Week Reports
growth for menswear market in the
next three year - Financial Review2.3%
£7.5
of millennials patronize
social media platforms
of people use digital
screens for in-store shopping
of internet users
own a smartphone
of people’s time is
spent mobile apps
86% 54% 80% 90%
BONUS IDEA
FASHION TRENDS FOR 2017
Design for the
disable
Create sustainable
apparel
Fast fashion: from
ramp to store
Offer affordable
luxury fashion
Make custom
collections
3D printed accessories Smart textile
wearables
Data driven fashion
HOW WILL YOU ENTICE DIGITAL SHOPPERS THIS YEAR?
Find more ideas on our blog.
GLOSSARY:
D2C (direct-to-consumer)
RIFD (radio-frequency identification)
PLAs (product listing ads)
PPC (pay per click)
CPC (cost per click)
CTR (click through rate)
Sources:
HTTP://WWW.THEAUSTRALIAN.COM.AU/LIFE/FASHION/BURBERRY-HIL-
FIGER-FORD-LAUREN-GO-FOR-DIGITAL-FASHION-SALES/NEWS-STORY/B8D9EE8CDCAD3CC9DDA1C6A79E7B6D10
HTTPS://WWW.STATISTA.COM/STATISTICS/256598/GLOBAL-INFLATION-RATE-COMPARED-TO-PREVIOUS-YEAR/
HTTPS://WWW.FT.COM/CONTENT/D6115A12-E46B-11E6-9645-C9357A75844A
HTTP://WWW.NEWSTALK.COM/THE-FUTURE-OF-FASHION--MERGING-TECHNOLOGY-WITH-DESIGN-
HTTP://WWW.LEXOLOGY.COM/LIBRARY/DETAIL.ASPX?G=5D17A978-89C8-43B4-A103-8AF05627649C
HTTP://WWW.RETAILDIVE.COM/NEWS/MOODYS-2017-WILL-BE-MOSTLY-STABLE-FOR-RETAILERS-BUT-TRAFFIC-CHOPPY/432543/
HTTPS://WWW.BUSINESSOFFASHION.COM/ARTICLES/INTELLIGENCE/KAR-
LA-MARTINEZ-LATIN-AMERICAN-FASHION-PLAYERS-WILL-COME-INTO-THEIR-OWN-IN-2017
HTTPS://WWW.VENDHQ.COM/UNIVERSITY/RETAIL-TRENDS-AND-PREDICTIONS-2017
HTTP://WWW.BUSINESSINSIDER.COM/THE-MOBILE-PAYMENTS-RE-
PORT-MARKET-FORECASTS-CONSUMER-TRENDS-AND-THE-BARRIERS-AND-BENEFITS-THAT-WILL-INFLUENCE-ADOPTION-2016-5/?R=A
U&IR=T
HTTP://WWW.CISCO.COM/C/DAM/EN_US/ABOUT/AC79/DOCS/RETAIL/CATCH-AND-KEEP-THE-DIGITAL-SHOPPER_POV.PDF
HTTP://WWW.SMARTINSIGHTS.COM/MOBILE-MARKETING/MOBILE-MARKETING-ANALYTICS/MOBILE-MARKETING-STATISTICS/
HTTP://WWW.AFR.COM/LIFESTYLE/FASHION/FASHION-
ABLE-MEN-ON-THE-RADAR-AS-SALES-GROWTH-IN-MENSWEAR-OUTSTRIPS-WOMENSWEAR-20170113-GTR32D
https://www.facebook.com/LogoDesignGuru
https://twitter.com/LogoDesignGuru
https://plus.google.com/+Logodesigngurucorp/posts
https://www.linkedin.com/company/logodesignguru
https://www.pinterest.com/LogoDesignGuru1/
#1
Who doesn’t want more sales? From luxury fashion houses to
high-street apparel studios, everyone wants business growth in this
digital age. Nevertheless, 70% of the surveyed industry observers
believe conditions have worsened. 2016 wasn’t a bright year but it
doesn’t mean future has to be depressing. It’s time for fashion retailers
to snap out of the slump! These proven strategies will skyrocket your
sales in the years to come.