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Julian Treasure
- 1. Sound, listening and the future of radio www.thesoundagency.com
- 7. unconscious
- 10. Cognitive
- 11. Open plan offices productivity ➡66% Banbury & Berry (1998)
- 12. Behavioural
- 13. Inappropriate retail soundscapes sales ➡28% Milliman, 1982
- 14. SoundFlow™
- 15. Every brand is making sound right now!
- 17. Text
- 18. Daily branded messages have increased by over 560 in 1971 400% Over 3,000 in 1997 source: Data Smog, David Shenk
- 19. 150 million one million years tens of billions Text
- 21. sight affects listening Courtesy Prof Aarnt Maasø
- 22. sound affects touch/taste 5KHz ➜ +15%
- 23. sound affects product satisfaction
- 24. super additivity
- 25. V + S(c) ➜ +1107% 12x
- 26. V + S(i) ➜ –86% 14%
- 27. 83% Fortune 500 spend on visual communication - BRAND sense (Martin Lindstrom)
- 28. the opportunity Sight Sound Smell Touch Taste importance F500 spend Source: BRANDsense, Martin Lindstrom
- 29. The gateways to the emotions The ladder of intimacy • I see it • I hear it • I touch it • I smell it • I taste it Sight Sound Smell Touch Taste Conscious Nonconscious™
- 31. Soundscapes Text
- 32. French v German wines Identical Alternating days of visual displays French and German music North, Hargreaves & McKendrick (1997) French music days German music days 5F to 1G 2G to 1F Text
- 33. generative sound: the Ambifier™ surface hypersonic transducers speakers
- 34. BAA￨Glasgow Airport Target: reduce stress Generative soundscape Retail sales increased by 3-10%
- 35. Brand Voice Gender Age Register and pitch Intonation Timbre Pace Emotional tone Accent Vocabulary Slogans Text Catchphrases
- 36. the instrument we all play
- 37. voice v text natural synchronous rich nuanced interactive fast
- 38. Brand Music a cautionary tale Text
- 39. Music recognition + association = power
- 42. fusion
- 45. radio?
- 47. trusted guide
- 49. radio means relationship
- 50. Massive coverage Low cost Intimate emotional bond Attention Affective and effective Text
- 51. receive send
- 52. DANGER we are losing our listening
- 56. connected?
- 58. NIHL
- 61. 25% 60% listening Barker et al, 1980 Nichols & Lewis, 1954
- 62. making meaning from sound
- 63. pattern recognition differencing filters
- 64. culture language values beliefs attitudes expectations intentions
- 65. “Most people never listen.” Ernest Hemingway
- 66. 1
- 67. 2
- 68. 3
- 70. listening positions active | passive reductive | expansive critical | empathetic
- 71. reductive expansive
- 72. leaders R 5 teachers A spouses S parents A friends
- 73. R A S A
- 75. Listen consciously! To do Brands • Optimise BrandSound™ • Consistency + accountability Radio • Leverage your expertise • Be trusted guides • Be champions for listening • Redefine the word radio
- 77. www.thesoundagency.com Type to enter text TM sound that helps you feel right a gift Julian Treasure BrandSound™ DVD From sound guru Julian Treasure keyword RUNDFUNK