Designer Sean Hewens from IDEO.org presented the +Acumen Human Centered Design for Social Innovation course at the London Business School. This is a must read if you want to take the free course (registration ends on March 31st) or want to learn more about the HCD approach. Register here: http://plusacumen.org/courses/hcd-for-social-innovation/

1. HUMAN-CENTERED DESIGN + SOCIAL
INNOVATION: A CRASH COURSE

2. MY NAME IS SEAN.
1. LAWYER
2. SOCIAL ENTREPRENEUR (failed)
3. DESIGNER

3. 1. HUMAN-CENTERED DESIGN (HCD)
2. +ACUMEN
3. AMPLIFY
4. QUESTIONS?
AGENDA

5. Human-centered design is a process that begins with gaining deep empathy
for a customer’s needs, hopes and aspirations for the future.

6. We are a human-centered design firm. We are inspired by people.

8. IDEO HAS USED HUMAN-CENTERED DESIGN TO TACKLE PROJECTS ALL AROUND THE WORLD.

9. the first laptop

10. school lunch

11. a government department

12. a toilet social enterprise

13. a few years ago,
we started to see the potential for what human-centered design
and the social sector could do together.

15. water + sanitation agriculture health
finance gender community
OUR FOCUS AREAS

16. A FEW IDEO.org PROJECTS

17. IDEO.org FELLOWSHIP

18. ADVISORY BOARD MEETING
March 18, 2014
HCD TOOLKIT

19. +ACUMEN COURSE

20. 7 KEYS TO PRACTICING GOOD HUMAN-CENTERED DESIGN

21. GET OUT THERE

22. 1. USER INTERVIEWS
2. EXPERT INTERVIEWS
3. ANALOGOUS EXPERIENCES
4. IN-CONTEXT IMMERSION
A FEW EXAMPLES OF HOW WE
“GET OUT THERE”

23. TALK TO EXTREMES

24. 1. SINGLE MEN + CHEFS
2. SOLAR GURU + OFF-THE-GRID-KENYANS
3. BAREFOOT RUNNERS + CROSS DRESSERS
SOME EXTREME USERS WE’VE
SPOKEN WITH RECENTLY

25. UNDERSTAND AND OBSERVE

26. WORK WITH OTHER DISCIPLINES
4

27. CONSIDER THE SYSTEM
5

28. MAKE IT VISUAL
6

29. MAKE IT VISUAL
6

30. PROTOTYPE EARLY + OFTEN
7

31. RUNNING WATER = BIG MESS

32. PROTOTYPE EARLY + OFTEN
7
I’LL CARRY MY OWN WASTE

33. ACTUALLY, I’LL PAY SOMEONE ELSE TO EMPTY MY TOILET.

34. DEEP BREATH

35. OUR DESIGN CHALLENGE
How might we help the social sector & international development
become more human-centered?

36. a few design constraints
!
1. design consulting will always have a limited reach
2. workshops not so scalable
3. IDEO.org is small

37. +ACUMEN

39. 5 PRO TIPS FOR ROCKING THE COURSE

40. 5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).

41. 5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
2. get out there.

42. 5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
2. get out there.
3. do a preselected design challenge unless you have a really,
really good reason not to. Really.

43. 5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
2. get out there.
3. do a preselected design challenge unless you have a really,
really good reason not to. Really.

44. 5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
2. get out there.
3. do a preselected design challenge unless you have a really,
really good reason not to. Really.
4. do the course at your own pace.
but don’t be so darn slow that you lose momentum.
or miss out on the Google+ community.

45. 5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
2. get out there.
3. do a preselected design challenge unless you have a really,
really good reason not to. Really.
4. do the course at your own pace.
but don’t be so darn slow that you lose momentum.
or miss out on the Google+ community.
5. find the right space.

46. DOUBLE DEEP BREATH

47. How might we help the social sector & international development
become more human-centered?

48. How might we help the social sector & international development
become more human-centered + collaborative?

52. AMPLIFY IS…

53. 10 challenges over 5 years.
AMPLIFY IS…

54. 10 challenges over 5 years.
Each tackling a crosscutting international development topic.
AMPLIFY IS…

55. 10 challenges over 5 years.
Each tackling a crosscutting international development topic.
DFID funding +
AMPLIFY IS…

56. 10 challenges over 5 years.
Each tackling a crosscutting international development topic.
DFID funding +
IDEO.org design support +
AMPLIFY IS…

57. 10 challenges over 5 years.
Each tackling a crosscutting international development topic.
DFID funding +
IDEO.org design support +
pipeline to scale.
AMPLIFY IS…

58. Challenge #1 is…
“How might we make low-income urban areas safer and more
empowering for women and girls?”

61. 2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT
How might Amplify...

62. 2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT
How might Amplify...
include more NGO’s, funders, designers, social entrepreneurs
and educators in a collaborative and open innovation process?

63. 2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT
How might Amplify...
extend the collaborative innovation process to developing
world communities?

64. Focus on reaching the Amplifiers within these networks.

65. HYGEIA
MICRO-INSURANCE (HEALTH)
FAT (Feminist Access to Technology)
Delhi, India

66. Don’t reinvent the technology.

67. Breakthrough + IVR (Integrated Voice Recording)
India

68. WWW.OPENIDEO.ORG
WWW.IDEO.ORG/AMPLIFY
SEAN@IDEO.ORG

69. QUESTIONS?