Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Case study: PR Campaign
1. Case Study: PR Campaign
Project: Scottish Referendum Polling
Client: TNS UK
Brief
Secure media coverage for TNS UK for their public opinion polling in Scotland on
the Scottish independence referendum.
Strategy
TNS UK polled public opinion in Scotland monthly so the media got used to the
regularity of data releases. We produced visual infographics to make the data
easy to understand and engaging.
To support this campaign we engaged a freelance writer to help with content and
a specialist broadcast agency to secure media appearances at the height of the
campaign.
2. Outcome
• Secured over 2m worth of media coverage
• 225 pieces of quality print coverage in 2014
• 22 broadcast interviews
Case Study: PR Campaign