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2015 CYBERSECURITY 
PREDICTIONS
THE YEAR 2015 IS GOING TO BE 
A LANDMARK YEAR FOR MOBILE.
W E ’ R E G O I N G T O S E E A N I N C R E A S E I N 
PRIVACY CONCERNS, MALWARE IN 
THE U.S., AND iOS ATTACKS. 
B U T W E ’ L L A L S O W I T N E S S 
BIG CHANGES IN THE WAY THE WORLD 
THINKS ABOUT SECURITY AND THE 
TECHNOLOGY BEHIND THE PROTECTION 
W E A L L D E P E N D U P O N A N D T R U S T.
LOOKOUT CO-FOUNDERS JOHN HERING 
AND KEVIN MAHAFFEY PUT TOGETHER THIS 
LIST OF PREDICTIONS – THE WAY WE SEE 
THE MOBILE SECURITY INDUSTRY MOVING.
There will no longer be a 
technology industry. All industries 
will be technology industries. 
K E V I N M A H A F F E Y
AS THE DIGITAL SURFACE AREA 
INCREASES, SECURITY AND 
PRIVACY WILL BE CRITICAL.
In the past, there has been a divide between 
technology companies—Facebook, Google, 
Yahoo, Oracle—and the rest of the economy. 
! 
Getting a taxi, booking a hotel, watching a 
movie, listening to music, and buying a used 
car are all examples where technology is 
transforming industries that would not, in the 
past, consider themselves to be technology 
industries. 
! 
Existing companies will either turn 
themselves into technology companies or be 
disrupted by innovative competitors
Privacy concerns will head 
J O H N H E R I N G 
to the enterprise.
ENTERPRISES WILL BE INCREASINGLY 
FACED WITH A SET OF COMPLICATED 
CHALLENGES AS THEY STRIVE TO 
RESPECT INDIVIDUAL PRIVACY WHILE 
KEEPING CORPORATE INTERESTS 
SAFE FROM ATTACKERS.
Regardless of who owns the device, 
smartphones and tablets have become 
innately personal, oftentimes housing 
personal photos and banking information 
alongside corporate data. That means that 
most employees want some level of control 
over the device. 
! 
Multinational corporations will have a 
particularly tough time as each country in 
which they operate has unique regulations 
and user expectations with regard to 
privacy.
Cybercrime will just be 
called crime. 
K E V I N M A H A F F E Y
AS MORE VALUE IN THE WORLD IS 
STORED ON CONNECTED COMPUTING 
DEVICES, THERE’S MORE INCENTIVE 
FOR CRIMINALS TO STOP STEALING 
CARS AND START STEALING DATA AND 
MONEY FROM COMPUTERS.
In the past, crimes committed using 
computers were so rare relative to 
physical-world crimes that we gave them a 
fancy name, “cybercrime.” Today, 
prominent organizations are hacked on a 
weekly basis and as a result, millions of 
consumers are put at risk of identity theft 
and financial fraud whether it be through 
their PC or mobile device. 
! 
The Center for Strategic and International 
Studies estimated the likely annual cost of 
cybercrime and economic espionage to 
the world economy at more than $400 
billion. This shift to online crime is a 
benefit and a curse. The curse is that 
breaches can be much more severe in the 
online world, but the benefit is that we 
have new tools such as predictive security 
to prevent crime and catch criminals that 
are not practical to deploy in physical-world 
crime.
United States will become more 
of a target for mobile malware. 
J O H N H E R I N G
THE U.S. HAS TYPICALLY REMAINED 
SOMEWHAT REMOVED FROM THE 
MOBILE MALWARE AND THREATS 
SEEN IN OTHER PARTS OF THE WORLD. 
THAT WON’T BE THE CASE FOR LONG.
NotCompatible, a kind of malware that turns 
phones into bots, targeted between 4 and 4.5 
million U.S. smartphones this year. We estimate 
that U.S. phones were an attractive target 
because U.S. IP addresses are like a high-profile 
zip code. Having access to a range of them 
would give malware operators the legitimacy 
to target American entities, such as 
TicketMaster for scalping tickets. 
! 
We also saw hundreds of thousands of Android 
users in the U.S. affected by a particularly 
concerning form of malware called 
“ransomware” -- so named because it literally 
holds its victims’ devices hostage until they pay 
a ransom. Given the ransomware authors’ 
success in 2014, there will likely be more 
versions of ransomware introduced to the U.S. 
market in 2015.
Mainstream iOS attacks 
will increase. 
K E V I N M A H A F F E Y
NO COMPUTING DEVICE IS IMMUNE FROM 
ATTACK; HOWEVER, SOME ARE LESS 
FREQUENTLY TARGETED THAN OTHERS.
While targeted remote access trojans 
(RATs) and exploits have existed on iOS 
for years, now that iOS has gained 
significant market share around the 
world, criminals have begun targeting it 
more broadly. 
! 
For example, the WireLurker malware 
that was discovered in November 
monitors any iOS device connected via 
USB with an infected OS X computer and 
installs downloaded third-party or 
malicious applications onto the device, 
regardless of whether it is jailbroken. 
This makes all iOS devices vulnerable, 
not just those that have been jailbroken. 
! 
As iOS continues to grow around the 
world, particularly in emerging markets, 
we’ll likely see more attackers focus their 
efforts on mainstream iOS users.
Companies will replace reactive 
security with predictive security. 
K E V I N M A H A F F E Y
BREACHES OF HIGH-PROFILE COMPANIES 
HAVE BECOME THE NORM. THE SECURITY 
STATUS QUO IN MOST ENTERPRISES 
CLEARLY DOES NOT WORK.
Anti-virus tries to identify attacks that 
have been used in the past, but attackers 
can slightly modify their code to get 
around signatures. Behavioral 
sandboxes installed on the network 
perimeter try to fool attackers into 
executing their payloads in a virtual 
environment, but either can’t identify 
sophisticated attacks or produce so 
much noise that they are unusable. 
! 
Early-adopter security organizations 
have started using large datasets and 
machine intelligence to predict attacks 
on their internal networks. Mobile and 
cloud will start to see predictive security 
get more widely adopted over the next 
two years.
Pre-installed malware 
will increase. 
K E V I N M A H A F F E Y
AS LOW-COST ANDROID PHONES HIT 
THE WORLD MARKET AT MASSIVE 
SCALE, ATTACKERS WILL START 
TARGETING THE SUPPLY CHAIN TO 
PRE-INSTALL MALWARE ON DEVICES.
In the past year, Lookout identified two 
families of malware pre-loaded on 
phones, Deathring and Mouabad. 
Because pre-loaded malware is part of 
the “system” partition of a device, it is 
nearly impossible for ordinary users to 
remove it. 
! 
Such supply chain issues are particularly 
concerning to businesses who may have 
employees bring in their own, pre-exploited 
devices onto the sensitive 
corporate network.
Internet of Things/wearable 
devices will not be a priority 
for cybercriminals… yet. 
J O H N H E R I N G
IOT AND WEARABLES ARE NOT 
MAINSTREAM ENOUGH YET, AND 
WON’T BE FOR ANOTHER 3-5 YEARS, TO 
BE SIGNIFICANT TARGETS FOR 
CYBERCRIMINALS.
Today, cybercriminals remain focused on 
the most lucrative targets: PCs and 
increasingly, mobile devices. It will take 
multiple generations of wearables and 
IoT devices on the market to achieve the 
critical mass necessary for us to be 
highly concerned. 
! 
That said, connected devices need to be 
built with a potential threat top of mind, 
particularly given the amount of sensitive 
or personal information they have the 
ability to store and transmit.
Vulnerable apps will become a 
bigger problem than vulnerable 
operating systems. 
K E V I N M A H A F F E Y
AS DEVELOPERS SEEK TO 
CHURN OUT APPS FASTER THAN 
THEIR COMPETITORS, SECURITY 
AND PRIVACY ARE OFTEN AN 
AFTERTHOUGHT.
As of January 2014, mobile apps (not 
mobile browsers) replaced desktop web 
browsers as the primary way people use 
the Internet. Mobile operating systems 
have been getting more secure over the 
past several years; however the attack 
surface due to mobile apps has 
increased. 
! 
Apps can contain vulnerabilities that put 
both their data at risk as well as open a 
hole for a network-based attacker to run 
arbitrary code on a device. For example, 
with a recent vulnerability (Android 
unsafe usage of addJavascriptInterface), 
Lookout measured over 90,000 apps 
that were likely vulnerable. This is an 
impossible patch logistics problem. 
Operating system patch cycles are still a 
problem, but the numbers are relatively 
tractable relative to the huge numbers 
of mobile apps.
For more mobile security information, follow

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2015 Cybersecurity Predictions

  • 2. THE YEAR 2015 IS GOING TO BE A LANDMARK YEAR FOR MOBILE.
  • 3. W E ’ R E G O I N G T O S E E A N I N C R E A S E I N PRIVACY CONCERNS, MALWARE IN THE U.S., AND iOS ATTACKS. B U T W E ’ L L A L S O W I T N E S S BIG CHANGES IN THE WAY THE WORLD THINKS ABOUT SECURITY AND THE TECHNOLOGY BEHIND THE PROTECTION W E A L L D E P E N D U P O N A N D T R U S T.
  • 4. LOOKOUT CO-FOUNDERS JOHN HERING AND KEVIN MAHAFFEY PUT TOGETHER THIS LIST OF PREDICTIONS – THE WAY WE SEE THE MOBILE SECURITY INDUSTRY MOVING.
  • 5. There will no longer be a technology industry. All industries will be technology industries. K E V I N M A H A F F E Y
  • 6. AS THE DIGITAL SURFACE AREA INCREASES, SECURITY AND PRIVACY WILL BE CRITICAL.
  • 7. In the past, there has been a divide between technology companies—Facebook, Google, Yahoo, Oracle—and the rest of the economy. ! Getting a taxi, booking a hotel, watching a movie, listening to music, and buying a used car are all examples where technology is transforming industries that would not, in the past, consider themselves to be technology industries. ! Existing companies will either turn themselves into technology companies or be disrupted by innovative competitors
  • 8. Privacy concerns will head J O H N H E R I N G to the enterprise.
  • 9. ENTERPRISES WILL BE INCREASINGLY FACED WITH A SET OF COMPLICATED CHALLENGES AS THEY STRIVE TO RESPECT INDIVIDUAL PRIVACY WHILE KEEPING CORPORATE INTERESTS SAFE FROM ATTACKERS.
  • 10. Regardless of who owns the device, smartphones and tablets have become innately personal, oftentimes housing personal photos and banking information alongside corporate data. That means that most employees want some level of control over the device. ! Multinational corporations will have a particularly tough time as each country in which they operate has unique regulations and user expectations with regard to privacy.
  • 11. Cybercrime will just be called crime. K E V I N M A H A F F E Y
  • 12. AS MORE VALUE IN THE WORLD IS STORED ON CONNECTED COMPUTING DEVICES, THERE’S MORE INCENTIVE FOR CRIMINALS TO STOP STEALING CARS AND START STEALING DATA AND MONEY FROM COMPUTERS.
  • 13. In the past, crimes committed using computers were so rare relative to physical-world crimes that we gave them a fancy name, “cybercrime.” Today, prominent organizations are hacked on a weekly basis and as a result, millions of consumers are put at risk of identity theft and financial fraud whether it be through their PC or mobile device. ! The Center for Strategic and International Studies estimated the likely annual cost of cybercrime and economic espionage to the world economy at more than $400 billion. This shift to online crime is a benefit and a curse. The curse is that breaches can be much more severe in the online world, but the benefit is that we have new tools such as predictive security to prevent crime and catch criminals that are not practical to deploy in physical-world crime.
  • 14. United States will become more of a target for mobile malware. J O H N H E R I N G
  • 15. THE U.S. HAS TYPICALLY REMAINED SOMEWHAT REMOVED FROM THE MOBILE MALWARE AND THREATS SEEN IN OTHER PARTS OF THE WORLD. THAT WON’T BE THE CASE FOR LONG.
  • 16. NotCompatible, a kind of malware that turns phones into bots, targeted between 4 and 4.5 million U.S. smartphones this year. We estimate that U.S. phones were an attractive target because U.S. IP addresses are like a high-profile zip code. Having access to a range of them would give malware operators the legitimacy to target American entities, such as TicketMaster for scalping tickets. ! We also saw hundreds of thousands of Android users in the U.S. affected by a particularly concerning form of malware called “ransomware” -- so named because it literally holds its victims’ devices hostage until they pay a ransom. Given the ransomware authors’ success in 2014, there will likely be more versions of ransomware introduced to the U.S. market in 2015.
  • 17. Mainstream iOS attacks will increase. K E V I N M A H A F F E Y
  • 18. NO COMPUTING DEVICE IS IMMUNE FROM ATTACK; HOWEVER, SOME ARE LESS FREQUENTLY TARGETED THAN OTHERS.
  • 19. While targeted remote access trojans (RATs) and exploits have existed on iOS for years, now that iOS has gained significant market share around the world, criminals have begun targeting it more broadly. ! For example, the WireLurker malware that was discovered in November monitors any iOS device connected via USB with an infected OS X computer and installs downloaded third-party or malicious applications onto the device, regardless of whether it is jailbroken. This makes all iOS devices vulnerable, not just those that have been jailbroken. ! As iOS continues to grow around the world, particularly in emerging markets, we’ll likely see more attackers focus their efforts on mainstream iOS users.
  • 20. Companies will replace reactive security with predictive security. K E V I N M A H A F F E Y
  • 21. BREACHES OF HIGH-PROFILE COMPANIES HAVE BECOME THE NORM. THE SECURITY STATUS QUO IN MOST ENTERPRISES CLEARLY DOES NOT WORK.
  • 22. Anti-virus tries to identify attacks that have been used in the past, but attackers can slightly modify their code to get around signatures. Behavioral sandboxes installed on the network perimeter try to fool attackers into executing their payloads in a virtual environment, but either can’t identify sophisticated attacks or produce so much noise that they are unusable. ! Early-adopter security organizations have started using large datasets and machine intelligence to predict attacks on their internal networks. Mobile and cloud will start to see predictive security get more widely adopted over the next two years.
  • 23. Pre-installed malware will increase. K E V I N M A H A F F E Y
  • 24. AS LOW-COST ANDROID PHONES HIT THE WORLD MARKET AT MASSIVE SCALE, ATTACKERS WILL START TARGETING THE SUPPLY CHAIN TO PRE-INSTALL MALWARE ON DEVICES.
  • 25. In the past year, Lookout identified two families of malware pre-loaded on phones, Deathring and Mouabad. Because pre-loaded malware is part of the “system” partition of a device, it is nearly impossible for ordinary users to remove it. ! Such supply chain issues are particularly concerning to businesses who may have employees bring in their own, pre-exploited devices onto the sensitive corporate network.
  • 26. Internet of Things/wearable devices will not be a priority for cybercriminals… yet. J O H N H E R I N G
  • 27. IOT AND WEARABLES ARE NOT MAINSTREAM ENOUGH YET, AND WON’T BE FOR ANOTHER 3-5 YEARS, TO BE SIGNIFICANT TARGETS FOR CYBERCRIMINALS.
  • 28. Today, cybercriminals remain focused on the most lucrative targets: PCs and increasingly, mobile devices. It will take multiple generations of wearables and IoT devices on the market to achieve the critical mass necessary for us to be highly concerned. ! That said, connected devices need to be built with a potential threat top of mind, particularly given the amount of sensitive or personal information they have the ability to store and transmit.
  • 29. Vulnerable apps will become a bigger problem than vulnerable operating systems. K E V I N M A H A F F E Y
  • 30. AS DEVELOPERS SEEK TO CHURN OUT APPS FASTER THAN THEIR COMPETITORS, SECURITY AND PRIVACY ARE OFTEN AN AFTERTHOUGHT.
  • 31. As of January 2014, mobile apps (not mobile browsers) replaced desktop web browsers as the primary way people use the Internet. Mobile operating systems have been getting more secure over the past several years; however the attack surface due to mobile apps has increased. ! Apps can contain vulnerabilities that put both their data at risk as well as open a hole for a network-based attacker to run arbitrary code on a device. For example, with a recent vulnerability (Android unsafe usage of addJavascriptInterface), Lookout measured over 90,000 apps that were likely vulnerable. This is an impossible patch logistics problem. Operating system patch cycles are still a problem, but the numbers are relatively tractable relative to the huge numbers of mobile apps.
  • 32. For more mobile security information, follow