These are the slides from the presentation I gave at the Semiotics Web meetup group on Nov 1st 2014. In this talk I discussed the emergency of the ubiquitous Internet, how to discuss the design of contextual apps, and presented an approach to privacy concerns that are inherently connected.
2. Who’s Loren?
• Founder / CEO of Axilent
• Makes ACE - the Adaptive
Context Engine
• User Profiling and Dynamic,
Personalized Content
Targeting
• Former Director of Technology
at digital agencies HUGE and
Alexander Interactive
• Python hacker
3. Who’s Loren?
• @LorenDavie on Twitter
• loren@axilent.com
48. Contents of Data Policies
• A Default Rule
• Rules Tied to Letter Grades
• Rules About Specific Data Categories
• Whitelists / Blacklists
49. How do you know data
users will follow the rules?
50. telltrail.me
• A kind of “Better Business Bureau” for data users
• Holds repositories of citizen data policies
• Provides certification marks for compliant data
users (letter grades) to let citizens know they are
trustworthy
51. Letter Grades
• Like NYC Restaurant health letter grades
• Indicates the level of compliance of the data user
organization
• Lets citizens know the data user organization is
trustworthy
52. Letter Grades
• A: Audited and Verified adherence to Data Polices
for both internally created and externally sourced
data.
• B: Adherence to Data Policies for both internally
created and externally sourced data.
• C: Adherence to Data Policies for just externally
sourced data.