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Web2.0-based virtual communities and social learning
         to strengthen competencies of people at risk of exclusion
                LIFELONG LEARNING PROGRAMME - Transversal Programme – Key Activity 3
                           Project Number: 505251-LLP-1-2009-1-IT-KA3-KA3MP
                                      Grant Agreement: 2009-11792




                        Italian Community
                                        Progress so far
                                           26th April 2012

                                  Frankfurt Meeting


This project has been funded with support from the European Commission.This publication reflects the views only of the author,
     and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community
Registered users




                                                                                    81* registered members
                                                                                             * 3 members are registered twice
                                                                                          (dual role: administrator and end-user)



                                                                                                                                          2
          This project has been funded with support from the European Commission.This publication reflecs the views only of the author,
               and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community
81 Registered users

P1   Project Coordinator                              6
P2   Connect Technical Partner                        7     4 technical staff (2 with dual roles as tutors ) 3 technical services
P3   Czech Community                                  3     3 tutors
P5   Spanish Community                                8     6 end-users; 1 tutor; 1 overseer not actively involved as tutor
P6   Norwegian Community                              1     partner
P7   German Community                                 8     6 end-users; 1 tutor; 1 overseer not actively iinvolved as tutor
P8   Internal Evaluator                               1
     Transnational Community                          2     2 end-users
     EU observer                                      1
P9   Italian Community                             36       end-users

                                                      8     7 tutors: 2 permanent; 5 supporting advice when needed; 1
                                                            overseer not actively involved as tutor
                                                                                                                                               3
              This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                   and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community
Registered users (81) by role
                                                                                                        Project
Project coordinator                         6                                                         coordinator
                                                                            Others , 6                    ,6
                                                                                                                                   Technical
Technical Staff                             7                                                                                       Staff , 7
                                                                                                                                    Tutors , 12
(3 technical services)




                                                            Users , 50
End-users                                 50


Tutors                                    12      (14-17 if we include P1 and P2 staff acting as tutors)




Others                                      6     (EU and internal evaluator; partners’staff not playing the role of tutors, )


                 This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                      and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community
People “recruited” (Comune di Milano)

   *64     People who answered our call initially and sent us                                               20       stopped there
           some feedback (at least an email, most often a telephone call
           and/or filled in the initial questionnaire)


     44    filled in the initial questionnaire (38 people) and/or                                             4      decided not to continue
           took part in at least one meeeting


                                                                                                              4      did not subscribe to the Italian
                                                                                                                     Community


     36    Registered users (not all of them filled in the initial                                          28       since 11 February 2011
           questionnaire)

                                                                                                              8      between March and
                                                                                                                     December 2011
   * Not included in the overall figure of 64 are the people who were contacted before the testing phase set off (they
   were given the questionnaire and were presented the project, but they did not respond to any solicitation).

                This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                     and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Considering that:



   -     7 people who filled in the initial questionnaire are no longer members of the
         Italian Community (4 didn’t register; 3 signed a disclaimer note sent by email last
         October to check dropouts)


  +      8 new people registered

How has the Community profile changed from the initial survey (38
questionnaires) ? **
Comparison (qualitative) with slides prepared in March 2011 - Prague meeting
**the information given refers to people “rectuited by Comune di Milano, not to people from other
communities.
                                                                                                                                             6
            This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                 and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Personal Data
Age Range and Place of Origin

                                                                                                    North
                                                                                   South                   EU
                                                                                                    Africa
                                                                                  America                   2
                                                                                                      1
                                                                                     4                     5%
                                                                                                     3%
                                                                                    10%
       over 50;                         25-45;
       17; 44%                         16; 41%

                                                                                                                             Italy
                     46-49; 6;                                                                                                31
                                                                                                                             82%
                       15%




                                                                                                                                            7
           This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Personal Data
Employment Status



                                                                                Retired               Employed
                                                                                   1                     2
                                                    Homemaker                     3%                    5%      Employed
                                                        6                                                      Free lancer;
                                                       15%                                                       4; 10%

       working                                                                                                                            Occasionally
         10                                                                                                                                Employed ;
        26%                                                                                                                                  4; 10%
                       not
                     working                                                 Unemployed
                       28                                                        22
                      74%                                                       57%




                                                                                                                                                         8
         This project has been funded with support from the European Commission.This publication reflects the views only of the author,
              and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Personal Data
Formal Education



                                                                          Permitted
                                                                        School Leaving
                    Tertiary                                                Age
                   education                                                  1                          2-3 years more
                      11                                                     3%                                 5
                     29%                                                                                       13%




                                                             Secondary
                                                             education
                                                                 21
                                                                55%




                                                                                                                                           9
          This project has been funded with support from the European Commission.This publication reflects the views only of the author,
               and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Personal Data
First Language



                                                  Spanish             Arabic
                                                     4                  1
                                                   10%                 3%                          French
                     Portuguese                                                                       2
                          1                                                                          5%
                         3%




                                                                  Italian
                                                                     30
                                                                    79%




                                                                                                                                           10
          This project has been funded with support from the European Commission.This publication reflects the views only of the author,
               and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Languages
English (Self Evaluation 18; 42%; Entry Test 25; 58%)
           Self Assessment                                                                                        Entry test
       (self perception on a scale of 1 to 5)
                                     Level 0
                                       7
                                                                                                                         C2
  Level 4; 9;                         16%                                                                             Advanced
     21%                                                                                                                  2               A1 Beginner
                                                                                             C1 Upper
                                                            Level 1                                                      8%                    4
                                                                                           Intermediate
                                                               4                                 2
                                                                                                                                              16%
                                                              9%                                8%                                                          A2
                                                                                                                                                        Elementary
                                                                                       B2                                                                    4
                                                                                  Intermediate                                                             16%
                                                                                        4
                                            Level 2                                   16%
           Level 3                                                                                                           B1 Pre-
             14                               9
                                                                                                                          Intermediate
            33%                              21%                                                                                9
                                                                                                                              36%




                                                                                                                                                              11
                 This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                      and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Languages                                                                                                                Potential communication
French, Spanish and German                                                                                               resources of the community

                                                               German
                                                  Level 3                Level 4
                                                     1                      2
                                          Level 2   3%                     5%
                                             2
                                            5%
                                         Level 1
        French                              4                               Level 0                                            Spanish
                                          11%                                 29
         Level                                                               76%
           4 Level                                                                                              Level 3
                5                                                                                        Level 2 1      Level 4
Level      1
                1                                                                                          5      3%       1
  3       3%                          Level
               3%                                                                                         13%             3%
 10                                     0
26%                                    14
                                      37%                                                                 Level 1
                                                                                                             2
                                                                                                            5%                             Level 0
                                                                                                                                             29
                                                                                                                                            76%
Level                                 Level
  2                                     1
 11                                     1
29%                                    2%
                                                                                                                                                     12
                 This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                      and the Commission cannot be held responsible for any use which may be made of the information contained therein.
ICTs
Skills and Use

   Skills                                                                        Use
   E-mail                                                        3,9             Sending an email                                          4,3
   Mobile phone                                                  3,7             Searching for information                                 4,1
   PC/notebook                                                   3,6             Consulting the Web for learning                           3,7
   Browser (e.g. Internet Explorer)                              3,6             Reading online                                            3,6
   Word processing                                               3,4             Searching for online learning                             3,6
   Instant Messaging systems (e.g. Skype)                        2,9             Using online services                                     3,5
   Web 2.0 based services (e.g. Wikipedia)                       2,9             Job searching or sending a job
   Virtual communities (e.g. Facebook)                           2,8             application                                               3,4
   Spreadsheets (e.g. Excel)                                     2,5             Downloading files to read                                 3,3
   Online video services (e.g. YouTube)                          2,4             Using web radio/TV                                        2,8
   Blog                                                          2,1             Uploading images, etc                                     2,7
   Podcasting                                                    1,5             Playing or downloading
                                                                                 games/music                                               2,4
                                                                                 Downloading software                                      2,2
                                                                                 Doing an online course                                    2,2
     7/38 have ICT qualifications (ECDL)
       (4 Basic; 3 Advanced )                                                                                                                     13
                 This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                      and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Easy and regular access to a PC with an Internet connection

                                                                                          N.              %

                           Easy and regular access                                        38           100


                           At home                                                        36             95
                                                                                                                                           100%


                           In a library                                                     6            16
                                                                                                                                     very rarely
                           In an Internet café                                              5            13
                           At a friend’s house                                              5            13

                                                                                                                          Unemployed or occasionally
                           At work                                                          4            11                   employed people
                           Other (Mobile)                                                   1              3
                                                                                                                                                   14
          This project has been funded with support from the European Commission.This publication reflects the views only of the author,
               and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Interests /Hobbies/ Voluntary work




               special interests other than work or study :                                                        30/38

               activities not part of paid work:                                                                   22/38




                                                                                                                                            15
           This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Expectations


Short-term aims (2-3 years)                                                    Further skills to develop, including self-taught ones
                                                                 N. %                                                                               N.    %
Personal fulfillment                                              36   95                                                                                82
                                                                               Create new personal opportunities                                    31
To find a job                                                     31   82
                                                                               Improve my English                                                   30   79
Meeting people from other countries                               26   68
To improve access to online resources                             25   66 Use a PC/upgrade PC skills                                                29   76
Meeting new people                                                23   61 Obtain better access to local services and facilities                     21   55
To deal with bureaucracy                                          23   61                                                                                45
                                                                               Prepare and write a CV and cover letter                              17
To be able to help my children/grandchildren                      14   37
                                                                               Find contacts for job searching                                      16   42
To improve household matters (e.g. paying
bills online, etc.)                                               14   37 Improve work-life balance                                                 12   32
To get a diploma / a degree                                       10   26                                                                                26
                                                                               Improve the language of the country of residency                     10
To find a better job / maintain my current job                     7   18
                                                                                                                                                     16
                   This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                        and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Interest in the project


                   previous experience in e-learning sessions:                                                         10/38;
                   interest in the project:                                                                            34/38;
                   willingness to dedicate time:                                                                       36/38;

                   time to dedicate to the project:                                                         N.         %
                                   Daytime                                                                    23       61
                                   In the evening / At night                                                  20       53

                                   Weekly (3-4 hrs)                                                           17       45
                                   Primarily at weekends                                                      10       26
                                   Every day                                                                  10       26
  Once a week                      Occasionally                                                                1        3

                                                                                                                                                 17
                This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                     and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Trying to build a cross-section profile
People at risk of social exclusion. What do they have in common?




      “People at risk of social exclusion” identifies persons by problem, i.e.

                                          "finding a job or a stable job,“

                      which in itself does not identify a uniform target
                                (i.e. with similar characteristics and needs)




                                                                                                                                            18
           This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Trying to build a cross-section profile (profiling)
A very heterogeneous group: personal, professional and needs differences
People very different are present in / have passed through the Community, e.g:

       people with issues of relationship /social communication and well-integrated people

       people with few "assets" compared to the labour market and highly specialized people

       people working in admin/business, and others in the creative professions (e.g. design)

These differences in turn intersect with very diverse priority needs

            The rise of "interest groups" occurred in a piecemeal and
            often no spontaneous (= pushed / promoted by the tutor) manner

                Significant investment of tutors’ time and resources.
                              to get online contributions.
                                                                                                                                              19
             This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                  and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Profiling participants
The most common observed profiles
                                   The community is                       an "indefinite" source of " possible opportunities
 People reading                    LO                                     no clear goals / weak expectations (with respect to Connect)
 the community
                                   Plus factor                            new initiatives

                                   The community is                       an “open market” (once-off approach)
People asking the                  LO                                     focused /highly specific and very concentrated
   community
                                   Plus factor                            immediate and tangible benefits / free services

                                   The community is                       chance of social interaction
People speaking                    LO                                     no immediate goals
to the community
                                   Plus factor                            comments and feedback

                                   The community is                       gateway to broaden horizons/cultural relationships
 People “living”
                                   LO                                     a long-term investment
 the community
                                   Plus factor                            learning opportunities                                            10
           This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Profiling participants
The most common observed profiles

 People reading
                                   Passive / discontinuous
 the community


People asking the                  Active / occasionally
   community                       or intensively active, but for a very short/limited period of time)



People speaking                    Active, but doesn’t stiimulate others’ follow-up
to the community


 People “living”                   Active, interacts with others, activates communication flow
 the community
                                                                                                                                            21
           This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Profiling the Community
The community as a whole: which are the recurrent/cross-cutting elements?

        Little or no time to spend;

        need for short-term time investments (urgent and immediate need to find a job);
        (very) low need to communicate with other members of the community;
        prevalent communication with tutors (very high);

        need for online “spaces” ensuring information protection and privacy;
        better response to Live online and private (mail, telephone) discussion;
        unwillingness to "do homework“;
        unwillingness to communicate in a language other than their own.
                                                                                                                                           22
          This project has been funded with support from the European Commission.This publication reflects the views only of the author,
               and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Profiling the Community
What elements resulted in an increase or fall-off in interest/participation?

Higher Activity                                                          Lower Activity

Tangibile benefit                                                        “Leverage perceived” Feeling of “being exploited” by:
personal benefit                                                         the project (e.g. project evaluation activities);

specific benefit (a specific person, a “friend”)                         the community in general (abstract benefit) (e.g. web
                                                                         resources / collaborative story ?);

                                                                         others participants, if benefit is too "unbalanced" (e.g.
                                                                         language tandem when “unbalanced”).


short time                                                               long time
(immediate benefit)                                                      (waiting time before receiving a benefit)

                                                                                                                                                 23
                This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                     and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Profiling the Community
What elements resulted in an increase or fall-off in interest/participation?

Higher Activity                                                                Lower Activity
(requests, feedback, inclusion of additional information, evaluations with the option “like/distaste”; reports on other social networks).


services offered (e.g. workshops, offering                                     Lack of new “things to do”
counselling services)

information on local initiatives / opportunities Improving the community with content had no
(especially if promoted Comune di Milano)        perceptible activity recorded

social events (Christmas, Easter, leisure time              together);

meetings in presence (group or individual; with tutors or
between participants);                                                         Lack of personal support (mail, phone call, meeting proposed,
                                                                               immediate feedback in the forum) and/or Immediate/positive
sessions in the live room
                                                                               feedback (comments/like/distaste option,)
discussions in the forum
presence of a tutor online (see.”people online”)
                                                                                                                                                       24
                      This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                           and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Profiling the Community
Two case-studies




Case-study 1                                                                    Case-study 2
Workplace psychologist                                                          Homemaker




                                                                                                                                           25
          This project has been funded with support from the European Commission.This publication reflects the views only of the author,
               and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Critical issues
Unfulfilled or inappropriate expectations?

   Interviews conducted since highlighted that decrease in online activity is not
   related to what Connect/the online environment:
                                   is / has not done (according to the original contract)
   but is related to what:
                                                                     is not            that is


     ─   a job-search helpdesk (I was hoping it would help me find a job);

     ─   a model of formal training (I was expecting a course, all was fine until there was a training course -
         February-March 2011: Introduction to the platform) - ; I would like to continue face-to-face training,...);

     ─   an environment where only the partner institution to have an active role;

     ─   a social network like Facebook (with pages and tools just like Facebook , where I can chat with
         "friends", etc.).
                                                                                                                                               26
              This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                   and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Critical issues
Learning/training time: a crucial issue

 The very heterogeneous ICTs skills of participants suggested, at the outset , to
 devote training time to the Connect environment communication tools and
 resources (how to manage personal pages and friends, how to write a post , how to use the Live room, web
 resources, tagging, etc.):

 ─    if we had not acted in this way, the already small community, would not
      have survived,

 ─    but, because of this "waiting period“ (the initial training took longer than expected),
      the interest of people with advanced skills has worn away.


  It is not a coincidence that there was a return of some users in autumn 2011.
                                                                                                                                               27
              This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                   and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. Critical issues
The layout and structure of the online pages
 This is a controversial point:

    ─ some still believe the structure to be "cluttered"
        (I struggle to find what I seek, it is not intuitive and I lose patience, etc.)

    ─ others do not believe layout/structure/etc. to be problems.

 The different "fluency" in the use of ICTs takes into account, in part, for this
 difference in perception, but


 further investigation (with the experts of the project) needs to be made in order
 to understand what changes might make navigation more immediate.

 Changes have already been made in this direction, as indicated hereafter.

                                                                                                                                              28
             This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                  and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community
 What has changed since the beginning of the testing phase?
                           From                                                                                            To

Layout of pages , new sections

Design                                                                      Co-design
tutors’ / project ideas (Cv map, collaborative story,                       users' ideas (see press release, testimonials, other-than-words,
Tandem)                                                                     Cv helpdesk, With A Little Help From My Friends)
Home page

Fixed design, “authoritative”, (referent,                                   evolving design: small but continuous changes
registration, welcome)
without links (news included)                                               “console”: all is on the home page;
                                                                            links redirect to pages devoted to specific
                                                                            services/issues/discussions, etc.


contents not evident                                                        Contents/themes/services evident
                                                                                                                                                   29
                  This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                       and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community
 What has changed since the beginning of the testing phase?
                          From                                                           To
Approach
Prevalent in training that is:                           Prevalent in information and communication
very driven by request to do things/tasks                proposals based
assessment of what has been done (I tell you             ’“open-market” approach
what to do, I ask you if you did; see blogposts on CV)   (I create the environment, the market-place):

increase in content                                      increase in proposals, i.e. proposals of new:
                                                         consultancy services (Cv's, entrepreneurship, blogs , etc.)
                                                         services in partnership (press releases, testimonials): to which
                                                         they can contribute

focus on:                                                focus on:
texts, photos, videos, links                             apps (google docs, voki, spicemaps photopeach, etc.)
(blogposts , web resources, documents, discussion        tools "how to" (see Live session with the Czech community -
threads, "link of the week“)                             M.Folgado)
                                                         experiences (Live with the Spanish community)
                                                         cooperation "how to" (German Comm. tutor: recipe; With a little
                                                         help from "your" friends)
Italian Community
 What has changed since the beginning of the testing phase?
                           From                                                                                            To
Approach
blog as "blackboard" for "homework                                          blog as a diary, recounting experiences (e.g. Christmas)
assignment" part of a scheduled programme
Inclusive site                                                              Site as “hub” (to Comune di Milano services & other sites)

Evaluation
"formal" evaluation identifiable (to                                         "on-going“/ ”embedded” (ie: performed at every opportunity
place, context, purpose, content) (see focus                                and in all situations )(tel. mail / live / meetings in presence)
groups, interviews)

                                                                            participatory, (what's your opinion.about/ what if...)
                                                                            biographical and narrative approach
retro-spective (what was done)                                              pro-spective (what is going to be done)
given on request                                                            more spontaneously given                                               31
                  This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                       and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community
What has changed since the beginning of the testing phase?
                         From                                                                                           To
Tutoring
opening the site to "do things"(a post, a comment). site always open
one content – one tool                                                   one content – more tools (e.g. Milan Design Week, news,
                                                                         blogs, forum v. Live sessions)
prevalent actions:                                                       prevalent actions:

-   planning learning activities;                                        -       activating processes
-   enhancing motivation,                                                -       making things easier (e.g. use of tools,
-   getting feedback                                                             communication)
                                                                         -       “brokerage” (to find resources in finding people with
                                                                                 similar needs, research services);
                                                                         -       improving layout



                                                                                                                                                32
               This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                    and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community
What has changed since the beginning of the testing phase?
                         From                                                                                           To
Mode of participation / interaction
face-to-face meetings         online meetings             blended /different delivery methods (the primary benefit
                              did not produce clusters of being “making and renewing contacts”; (cf. co-working
                              communication as                           experience):
                              expected
                                                                         seminars (face-to-face)
                                                                         Individual meetings (with tutors/(Live / face-to-face)
                                                                         Meetings in small groups (Live / face-to-face)
                                                                         promoting meetings between particpants (Live / face-to-
                                                                         face) and on other nerworks.

group-paced learning                                                     self-paced learning


                                                                                                                                                33
               This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                    and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community.
Outcomes




 Being part of a social community (using its communication tools/resources:
 live, forum, blog, wall) has brought about the following outcomes:

                                                      Table A (examples)

 Using web 2.0 learning/communication tools provided by the Connect
 environment has brought about:
                                                      Table B (examples)



                                                                                                                                            34
           This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. What next?
Food for discussion

Layout/Design
                                                                  Services / “plus”
home page as a console
site ad a hub                                                     multilingual live (in cooperation with other
                                                                  communities)
Mode of participation                                             “how to” live (“let’s learn together how to…”;
online, but
                                                                  meeting with an expert (if supported by the other
social events (face-to-face and                                   partners). Critical issue: language /language mediation);
online) and occasional meetings
in presence
                                                                  online cv and job search helpdesk provided we find
                                                                  ways to protect privacy;
Evaluation                                                        LaMiaImpresa (re. entrepreneurship): doubts about the
                                                                  evolution of this community.
biographical and narrative
approach
                                                                                                                                               35
              This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                   and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community. What next?
What next? Recruitment strategies
Apart from continuing with what is already in use:
 Jobsearch back-up services (Comune di Milano): ! only occasional persons join Connect
 Adult education courses (Comune di Milano). The majority being language courses:
 ! registration of new participants conditional on the presence of an active international community)
 Comune di Milano websites (Council; Employment/Training Dept.; Foreign Languages training services)


We are taking into consideration other possible targets/possibilities

Prospective teachers/trainers (area: Foreign Languages; target: women; age range: 25+; interests: the potential of
Web 2.0 to: enhance language learning; finding a job). ! Not before: September / October


 [...] Basic problem
                 Small communities are not a good presentation card
                                                                                                                                                36
               This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                    and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Italian Community
“A chicken-and-egg problem” [2007. D. Zinnbauer, p. 34]

    Kick-starting ICT-enabled networking among groups at risk-of-exclusion
    faces a chicken-and-egg problem.

    Motivation to learn ICT skills and get involved depends on the availability
    of practical uses and tangible benefits.
   At the same time
    the utility of online communities depends on high participation rates
    committed engagement.

    This requires a balanced approach for eInclusion to foster access, skills
    and application in tandem, in order to ensure a critical mass of users, uses
    and utility.
                                                                                                                                            37
           This project has been funded with support from the European Commission.This publication reflects the views only of the author,
                and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Comune mi pres(apr12)

  • 1. Web2.0-based virtual communities and social learning to strengthen competencies of people at risk of exclusion LIFELONG LEARNING PROGRAMME - Transversal Programme – Key Activity 3 Project Number: 505251-LLP-1-2009-1-IT-KA3-KA3MP Grant Agreement: 2009-11792 Italian Community Progress so far 26th April 2012 Frankfurt Meeting This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 2. Italian Community Registered users 81* registered members * 3 members are registered twice (dual role: administrator and end-user) 2 This project has been funded with support from the European Commission.This publication reflecs the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 3. Italian Community 81 Registered users P1 Project Coordinator 6 P2 Connect Technical Partner 7 4 technical staff (2 with dual roles as tutors ) 3 technical services P3 Czech Community 3 3 tutors P5 Spanish Community 8 6 end-users; 1 tutor; 1 overseer not actively involved as tutor P6 Norwegian Community 1 partner P7 German Community 8 6 end-users; 1 tutor; 1 overseer not actively iinvolved as tutor P8 Internal Evaluator 1 Transnational Community 2 2 end-users EU observer 1 P9 Italian Community 36 end-users 8 7 tutors: 2 permanent; 5 supporting advice when needed; 1 overseer not actively involved as tutor 3 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 4. Italian Community Registered users (81) by role Project Project coordinator 6 coordinator Others , 6 ,6 Technical Technical Staff 7 Staff , 7 Tutors , 12 (3 technical services) Users , 50 End-users 50 Tutors 12 (14-17 if we include P1 and P2 staff acting as tutors) Others 6 (EU and internal evaluator; partners’staff not playing the role of tutors, ) This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 5. Italian Community People “recruited” (Comune di Milano) *64 People who answered our call initially and sent us 20 stopped there some feedback (at least an email, most often a telephone call and/or filled in the initial questionnaire) 44 filled in the initial questionnaire (38 people) and/or 4 decided not to continue took part in at least one meeeting 4 did not subscribe to the Italian Community 36 Registered users (not all of them filled in the initial 28 since 11 February 2011 questionnaire) 8 between March and December 2011 * Not included in the overall figure of 64 are the people who were contacted before the testing phase set off (they were given the questionnaire and were presented the project, but they did not respond to any solicitation). This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 6. Considering that: - 7 people who filled in the initial questionnaire are no longer members of the Italian Community (4 didn’t register; 3 signed a disclaimer note sent by email last October to check dropouts) + 8 new people registered How has the Community profile changed from the initial survey (38 questionnaires) ? ** Comparison (qualitative) with slides prepared in March 2011 - Prague meeting **the information given refers to people “rectuited by Comune di Milano, not to people from other communities. 6 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 7. Personal Data Age Range and Place of Origin North South EU Africa America 2 1 4 5% 3% 10% over 50; 25-45; 17; 44% 16; 41% Italy 46-49; 6; 31 82% 15% 7 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 8. Personal Data Employment Status Retired Employed 1 2 Homemaker 3% 5% Employed 6 Free lancer; 15% 4; 10% working Occasionally 10 Employed ; 26% 4; 10% not working Unemployed 28 22 74% 57% 8 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 9. Personal Data Formal Education Permitted School Leaving Tertiary Age education 1 2-3 years more 11 3% 5 29% 13% Secondary education 21 55% 9 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 10. Personal Data First Language Spanish Arabic 4 1 10% 3% French Portuguese 2 1 5% 3% Italian 30 79% 10 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 11. Languages English (Self Evaluation 18; 42%; Entry Test 25; 58%) Self Assessment Entry test (self perception on a scale of 1 to 5) Level 0 7 C2 Level 4; 9; 16% Advanced 21% 2 A1 Beginner C1 Upper Level 1 8% 4 Intermediate 4 2 16% 9% 8% A2 Elementary B2 4 Intermediate 16% 4 Level 2 16% Level 3 B1 Pre- 14 9 Intermediate 33% 21% 9 36% 11 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 12. Languages Potential communication French, Spanish and German resources of the community German Level 3 Level 4 1 2 Level 2 3% 5% 2 5% Level 1 French 4 Level 0 Spanish 11% 29 Level 76% 4 Level Level 3 5 Level 2 1 Level 4 Level 1 1 5 3% 1 3 3% Level 3% 13% 3% 10 0 26% 14 37% Level 1 2 5% Level 0 29 76% Level Level 2 1 11 1 29% 2% 12 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 13. ICTs Skills and Use Skills Use E-mail 3,9 Sending an email 4,3 Mobile phone 3,7 Searching for information 4,1 PC/notebook 3,6 Consulting the Web for learning 3,7 Browser (e.g. Internet Explorer) 3,6 Reading online 3,6 Word processing 3,4 Searching for online learning 3,6 Instant Messaging systems (e.g. Skype) 2,9 Using online services 3,5 Web 2.0 based services (e.g. Wikipedia) 2,9 Job searching or sending a job Virtual communities (e.g. Facebook) 2,8 application 3,4 Spreadsheets (e.g. Excel) 2,5 Downloading files to read 3,3 Online video services (e.g. YouTube) 2,4 Using web radio/TV 2,8 Blog 2,1 Uploading images, etc 2,7 Podcasting 1,5 Playing or downloading games/music 2,4 Downloading software 2,2 Doing an online course 2,2  7/38 have ICT qualifications (ECDL) (4 Basic; 3 Advanced ) 13 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 14. Easy and regular access to a PC with an Internet connection N. % Easy and regular access 38 100 At home 36 95 100% In a library 6 16 very rarely In an Internet café 5 13 At a friend’s house 5 13 Unemployed or occasionally At work 4 11 employed people Other (Mobile) 1 3 14 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 15. Interests /Hobbies/ Voluntary work special interests other than work or study : 30/38 activities not part of paid work: 22/38 15 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 16. Expectations Short-term aims (2-3 years) Further skills to develop, including self-taught ones N. % N. % Personal fulfillment 36 95 82 Create new personal opportunities 31 To find a job 31 82 Improve my English 30 79 Meeting people from other countries 26 68 To improve access to online resources 25 66 Use a PC/upgrade PC skills 29 76 Meeting new people 23 61 Obtain better access to local services and facilities 21 55 To deal with bureaucracy 23 61 45 Prepare and write a CV and cover letter 17 To be able to help my children/grandchildren 14 37 Find contacts for job searching 16 42 To improve household matters (e.g. paying bills online, etc.) 14 37 Improve work-life balance 12 32 To get a diploma / a degree 10 26 26 Improve the language of the country of residency 10 To find a better job / maintain my current job 7 18 16 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 17. Interest in the project  previous experience in e-learning sessions: 10/38;  interest in the project: 34/38;  willingness to dedicate time: 36/38;  time to dedicate to the project: N. % Daytime 23 61 In the evening / At night 20 53 Weekly (3-4 hrs) 17 45 Primarily at weekends 10 26 Every day 10 26 Once a week Occasionally 1 3 17 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 18. Italian Community. Trying to build a cross-section profile People at risk of social exclusion. What do they have in common? “People at risk of social exclusion” identifies persons by problem, i.e. "finding a job or a stable job,“ which in itself does not identify a uniform target (i.e. with similar characteristics and needs) 18 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 19. Italian Community. Trying to build a cross-section profile (profiling) A very heterogeneous group: personal, professional and needs differences People very different are present in / have passed through the Community, e.g: people with issues of relationship /social communication and well-integrated people people with few "assets" compared to the labour market and highly specialized people people working in admin/business, and others in the creative professions (e.g. design) These differences in turn intersect with very diverse priority needs The rise of "interest groups" occurred in a piecemeal and often no spontaneous (= pushed / promoted by the tutor) manner Significant investment of tutors’ time and resources. to get online contributions. 19 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 20. Italian Community. Profiling participants The most common observed profiles The community is an "indefinite" source of " possible opportunities People reading LO no clear goals / weak expectations (with respect to Connect) the community Plus factor new initiatives The community is an “open market” (once-off approach) People asking the LO focused /highly specific and very concentrated community Plus factor immediate and tangible benefits / free services The community is chance of social interaction People speaking LO no immediate goals to the community Plus factor comments and feedback The community is gateway to broaden horizons/cultural relationships People “living” LO a long-term investment the community Plus factor learning opportunities 10 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 21. Italian Community. Profiling participants The most common observed profiles People reading Passive / discontinuous the community People asking the Active / occasionally community or intensively active, but for a very short/limited period of time) People speaking Active, but doesn’t stiimulate others’ follow-up to the community People “living” Active, interacts with others, activates communication flow the community 21 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 22. Italian Community. Profiling the Community The community as a whole: which are the recurrent/cross-cutting elements? Little or no time to spend; need for short-term time investments (urgent and immediate need to find a job); (very) low need to communicate with other members of the community; prevalent communication with tutors (very high); need for online “spaces” ensuring information protection and privacy; better response to Live online and private (mail, telephone) discussion; unwillingness to "do homework“; unwillingness to communicate in a language other than their own. 22 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 23. Italian Community. Profiling the Community What elements resulted in an increase or fall-off in interest/participation? Higher Activity Lower Activity Tangibile benefit “Leverage perceived” Feeling of “being exploited” by: personal benefit the project (e.g. project evaluation activities); specific benefit (a specific person, a “friend”) the community in general (abstract benefit) (e.g. web resources / collaborative story ?); others participants, if benefit is too "unbalanced" (e.g. language tandem when “unbalanced”). short time long time (immediate benefit) (waiting time before receiving a benefit) 23 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 24. Italian Community. Profiling the Community What elements resulted in an increase or fall-off in interest/participation? Higher Activity Lower Activity (requests, feedback, inclusion of additional information, evaluations with the option “like/distaste”; reports on other social networks). services offered (e.g. workshops, offering Lack of new “things to do” counselling services) information on local initiatives / opportunities Improving the community with content had no (especially if promoted Comune di Milano) perceptible activity recorded social events (Christmas, Easter, leisure time together); meetings in presence (group or individual; with tutors or between participants); Lack of personal support (mail, phone call, meeting proposed, immediate feedback in the forum) and/or Immediate/positive sessions in the live room feedback (comments/like/distaste option,) discussions in the forum presence of a tutor online (see.”people online”) 24 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 25. Italian Community. Profiling the Community Two case-studies Case-study 1 Case-study 2 Workplace psychologist Homemaker 25 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 26. Italian Community. Critical issues Unfulfilled or inappropriate expectations? Interviews conducted since highlighted that decrease in online activity is not related to what Connect/the online environment: is / has not done (according to the original contract) but is related to what: is not that is ─ a job-search helpdesk (I was hoping it would help me find a job); ─ a model of formal training (I was expecting a course, all was fine until there was a training course - February-March 2011: Introduction to the platform) - ; I would like to continue face-to-face training,...); ─ an environment where only the partner institution to have an active role; ─ a social network like Facebook (with pages and tools just like Facebook , where I can chat with "friends", etc.). 26 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 27. Italian Community. Critical issues Learning/training time: a crucial issue The very heterogeneous ICTs skills of participants suggested, at the outset , to devote training time to the Connect environment communication tools and resources (how to manage personal pages and friends, how to write a post , how to use the Live room, web resources, tagging, etc.): ─ if we had not acted in this way, the already small community, would not have survived, ─ but, because of this "waiting period“ (the initial training took longer than expected), the interest of people with advanced skills has worn away. It is not a coincidence that there was a return of some users in autumn 2011. 27 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 28. Italian Community. Critical issues The layout and structure of the online pages This is a controversial point: ─ some still believe the structure to be "cluttered" (I struggle to find what I seek, it is not intuitive and I lose patience, etc.) ─ others do not believe layout/structure/etc. to be problems. The different "fluency" in the use of ICTs takes into account, in part, for this difference in perception, but further investigation (with the experts of the project) needs to be made in order to understand what changes might make navigation more immediate. Changes have already been made in this direction, as indicated hereafter. 28 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 29. Italian Community What has changed since the beginning of the testing phase? From To Layout of pages , new sections Design Co-design tutors’ / project ideas (Cv map, collaborative story, users' ideas (see press release, testimonials, other-than-words, Tandem) Cv helpdesk, With A Little Help From My Friends) Home page Fixed design, “authoritative”, (referent, evolving design: small but continuous changes registration, welcome) without links (news included) “console”: all is on the home page; links redirect to pages devoted to specific services/issues/discussions, etc. contents not evident Contents/themes/services evident 29 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 30. Italian Community What has changed since the beginning of the testing phase? From To Approach Prevalent in training that is: Prevalent in information and communication very driven by request to do things/tasks proposals based assessment of what has been done (I tell you ’“open-market” approach what to do, I ask you if you did; see blogposts on CV) (I create the environment, the market-place): increase in content increase in proposals, i.e. proposals of new: consultancy services (Cv's, entrepreneurship, blogs , etc.) services in partnership (press releases, testimonials): to which they can contribute focus on: focus on: texts, photos, videos, links apps (google docs, voki, spicemaps photopeach, etc.) (blogposts , web resources, documents, discussion tools "how to" (see Live session with the Czech community - threads, "link of the week“) M.Folgado) experiences (Live with the Spanish community) cooperation "how to" (German Comm. tutor: recipe; With a little help from "your" friends)
  • 31. Italian Community What has changed since the beginning of the testing phase? From To Approach blog as "blackboard" for "homework blog as a diary, recounting experiences (e.g. Christmas) assignment" part of a scheduled programme Inclusive site Site as “hub” (to Comune di Milano services & other sites) Evaluation "formal" evaluation identifiable (to "on-going“/ ”embedded” (ie: performed at every opportunity place, context, purpose, content) (see focus and in all situations )(tel. mail / live / meetings in presence) groups, interviews) participatory, (what's your opinion.about/ what if...) biographical and narrative approach retro-spective (what was done) pro-spective (what is going to be done) given on request more spontaneously given 31 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 32. Italian Community What has changed since the beginning of the testing phase? From To Tutoring opening the site to "do things"(a post, a comment). site always open one content – one tool one content – more tools (e.g. Milan Design Week, news, blogs, forum v. Live sessions) prevalent actions: prevalent actions: - planning learning activities; - activating processes - enhancing motivation, - making things easier (e.g. use of tools, - getting feedback communication) - “brokerage” (to find resources in finding people with similar needs, research services); - improving layout 32 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 33. Italian Community What has changed since the beginning of the testing phase? From To Mode of participation / interaction face-to-face meetings online meetings blended /different delivery methods (the primary benefit did not produce clusters of being “making and renewing contacts”; (cf. co-working communication as experience): expected seminars (face-to-face) Individual meetings (with tutors/(Live / face-to-face) Meetings in small groups (Live / face-to-face) promoting meetings between particpants (Live / face-to- face) and on other nerworks. group-paced learning self-paced learning 33 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 34. Italian Community. Outcomes Being part of a social community (using its communication tools/resources: live, forum, blog, wall) has brought about the following outcomes: Table A (examples) Using web 2.0 learning/communication tools provided by the Connect environment has brought about: Table B (examples) 34 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 35. Italian Community. What next? Food for discussion Layout/Design Services / “plus” home page as a console site ad a hub multilingual live (in cooperation with other communities) Mode of participation “how to” live (“let’s learn together how to…”; online, but meeting with an expert (if supported by the other social events (face-to-face and partners). Critical issue: language /language mediation); online) and occasional meetings in presence online cv and job search helpdesk provided we find ways to protect privacy; Evaluation LaMiaImpresa (re. entrepreneurship): doubts about the evolution of this community. biographical and narrative approach 35 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 36. Italian Community. What next? What next? Recruitment strategies Apart from continuing with what is already in use: Jobsearch back-up services (Comune di Milano): ! only occasional persons join Connect Adult education courses (Comune di Milano). The majority being language courses: ! registration of new participants conditional on the presence of an active international community) Comune di Milano websites (Council; Employment/Training Dept.; Foreign Languages training services) We are taking into consideration other possible targets/possibilities Prospective teachers/trainers (area: Foreign Languages; target: women; age range: 25+; interests: the potential of Web 2.0 to: enhance language learning; finding a job). ! Not before: September / October [...] Basic problem Small communities are not a good presentation card 36 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 37. Italian Community “A chicken-and-egg problem” [2007. D. Zinnbauer, p. 34] Kick-starting ICT-enabled networking among groups at risk-of-exclusion faces a chicken-and-egg problem. Motivation to learn ICT skills and get involved depends on the availability of practical uses and tangible benefits. At the same time the utility of online communities depends on high participation rates committed engagement. This requires a balanced approach for eInclusion to foster access, skills and application in tandem, in order to ensure a critical mass of users, uses and utility. 37 This project has been funded with support from the European Commission.This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.