This proposal outlines digital marketing and SEO services from Lorenzo Gutierrez Digital Marketing. Services include on-page SEO like keyword research and optimization, social media marketing, content marketing, website design, pay-per-click advertising, and reputation management. The proposal evaluates the client's current digital marketing efforts and provides recommendations to improve visibility and generate more leads through search engines, social platforms, and other online channels. Next steps involve scheduling a kickoff meeting to identify objectives and complete the necessary agreements to begin services.

1. DIGITAL CONTENT MARKETING & SEO PROPOSAL
PREPARED FOR CLIENT NAME

2. Founded 1st Digital
Marketing Agency
Digital Marketing Specialist
BioChain Institute Inc.
1,000s of 1st Page Rankings. Millions
Revenue Generated Running All
Strategy & Execution @ BioChain.
Launched Personal Brand
Lorenzo Gutierrez Digital
Marketing
2013 2017 2018 2018
HISTORY & FUTURE
WHO IS LORENZO GUTIERREZ DIGITAL MARKETING

3. WHO IS LORENZO GUTIERREZ DIGITAL MARKETING?
COMMUNITY & GIVING
$1,000 SCHOLARSHIP AWARD FOR 2019

4. projectcoordinators
developers
WHO IS LORENZO GUTIERREZ DIGITAL MARKETING?
EXPERTS, ON YOUR TEAM
technical support
digitalmarketers
marketingspecialists
designers

5. NEXT LEVEL MIX
DIGITAL MARKETING

6. What Is Digital Marketing?
Visitors
Leads
Customers
Internet
Marketing
Be in places
where customers
can discover you
}
A Great Website}
Using the web to get
customers to purchase
again and again
}

7. How To Influence Digital Marketing
Visitors
Leads
Customers
On-site
● On Page
● KWR
● WMT
● Content Dev
Social Media
● Authoring
● Outreach
● Design
● Engagement
PPC Advertising
● Bid Management
● Ad Copy
● Goal Tracking
● Reporting
Website Redesign
● Professional Design
● Clear Calls to Action
● Engaging Photos and Copy
● Mobile Optimized
e-mail Marketing
● Content
● Design
● List Growth Strategy
● DistributionZ
Content Marketing
● Authoring
● Outreach
● G.D.
● Engagement
Directory Listings
● Review monitoring
● Local Directories
Landing Page
● Professional Design
● Clear Calls to Action
● Conversion Optimized
● Mobile Optimized
Facebook Ads
● Ad Creative & Campaign Type
● Audience & Targeting
● Reporting
Reputation/Reviews
● Solicit positive reviews
● High ratio of positive reviews
● Managed negative reviews

8. Evaluation: On Page SEO
Keyword Rank
Monthly Search
Volume (Exact)
Competiti
on
#1 Ranking Site
service dogs 15 14800 66,300 happytailsservicedogs.com
service dog 17 12100 165,000 www.servicedogsamerica.org
how to get a
service dog
7 1600 430
www.petpartners.org/ServiceAnimal
FAQs
service animals
Not in
top 30
3600 21,500 www.ada.gov/service_anima
Totals 380
Your Rating

9. Choosing Keywords

10. Optimizing Pages with Keywords

11. Website Popularity Model

12. Evaluation: Social Media (Social Signals)
2 Posts in past 6 months
Your Rating

13. Evaluation: Site Content & Content Marketing
17 Pages Indexed
Has Blog
Regular Blog Updates
Content Freshness
Your Rating

14. Directory Listing Repair & Creation
Your Rating

15. Evaluation: Your Online Reputation
Your Rating

16. Evaluation: Website
Built on Flexible Framework
Optimized for Mobile Devices
Clear Calls to Action
Professional Design
Your Rating

17. Campaign Management & Reporting
Monthly Task Examples
● Ad Split Testing
● Disable underperforming ads
● Create new test ads
● Monitor keywords and negative
keywords
● Lead reporting
● PPC Reporting &
Analysis
● Landing page adjustments

18. Next Steps
Schedule Kickoff With Digital Marketing
Coordinator
1
2
Identify Campaign Objectives3
Complete Enrollment Form, Exhibit A &
Service Agreement

19. Get in Touch
Google Site | Angelfire | Wordpress |
Dribble
www.lorenzogutierrez.net (Website)
www.lorenzogutierrez.net/digital-marketing/san-francisco/