1. Marketing Solutions
HCD 2013
Connected!
Marcel Molenaar
LinkedIn Benelux
LinkedIn ©2013 All Rights Reserved

2. 2

3. Get Connected
Our Mission.
Connect the world’s professionals
to make them more productive and successful

4. The value we bring to our members
Identity Insights Everywhere
Connect, find, and Be great at what Work wherever our
be found you do members work

5. 200,000,000+
UK
NL
registered members (as of January 9th 2013) 11M
3M+
+ DACH
3M+
France
4M+
Italy
Canada
Spain 4M+
7M+ EMEA
3M+
USA 50M+
74M+
India
Brazil 18M+
Australia
11M+ South Africa 3M+
2M+
200M+ +2 New 160M+ 5
MEMBERS WORLDWIDE MEMBERS PER SECOND MONTHLY UNIQUE VISITORS

6. LinkedIn Confidential ©2013 All Rights Reserved

7. STAY Connected
LinkedIn has become the
definitive professional publishing platform
LinkedIn Confidential ©2013 All Rights Reserved 7

8. 6x
more content than jobs
CONTENT
JOBS

9. Our four content areas drive member engagement
Groups
News
Slideshare
Influencers

10. LinkedIn users subscribe to 5 Groups on average
40M 200M 1.3M
Group Users Memberships Groups

11. LinkedIn Today brings top shared news stories to your LinkedIn feed
1M+ 3.1M 65K
Publishers Weekly Member Shares Weekly Company Shares

12. We now have 220 Influencers posting original content
220
Influencers
80K
Comments
11M+
Views

13. SlideShare integration will enhance content sharing
9M Content
uploads 29M Monthly unique
visitors

14. 2B Network Updates
Viewed Weekly 161M+ Comscore Uniques

15. Start by establishing your company presence
2.8M+ Active
Company
Pages

16. Mindset divide: Third party research highlights a difference
in mindset on personal vs professional networks
16

17. DIS Connected?
Working everywhere our members work
>23% LinkedIn Member Visits
Need current footnote/date

18. 12am
1am
2am
3am
4am
5am
6am
7am
8am
9am
10am
11am
12pm
From coffee to couch. Everyday.
1pm
2pm
3pm
5pm
6pm
7pm
9pm
10pm
iPad
11pm
Desktop

19. Thank You
LinkedIn Confidential ©2012 All Rights Reserved 19