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10 Ways to Generate a
Fountain of Fresh
Content Ideas
Presented by Lori Young
Content Summary
D I S C U S S I O N O V E R V I E W
Who We Are
Why Content Matters
Overcoming Content Blocks
10 Ways to Spark Creativity
E D U C A T I O N & A C H I E V E M E N T S
F O U N D E R O F A M A Z I N G O B M
Certified OBM, Certified Internet Marketing
Specialist, Certified Content Marketing
Specialist, Certified Customer Value
Optimization Specialist
A Boutique Content Marketing Agency for
Heart-Centered Entrepreneurs
Lori Young
Why does quality content matter?
S O Y O U R A U D I E N C E C A N L E A R N T O
K N O W , L I K E , A N D T R U S T Y O U A N D Y O U R
B U S I N E S S
D O Y O U E V E R A S K Y O U R S E L F . . .
What should I share with my audience?
I T I S T O T A L L Y N O R M A L T O F E E L
S T U C K A T T I M E S
There is so much content being shared today on
social channels. It is hard to stand out and
continually come up with fresh ideas that speak to
your audience. I get it 100%!
Y O U R M I N D S E T
What keeps
you stuck?
N O T K N O W I N G Y O U R A U D I E N C E
S T E P P I N G O U T S I D E Y O U R Z O N E O F
G E N I U S
Overcome Content
Mental Blocks
W A T C H T H I S V I D E O T O L E A R N
A B O U T 3 M Y T H S Y O U M U S T B U S T
T O G E T U N S T U C K
L E T ' S S P A R K Y O U R
C O N T E N T C R E A T I V I T Y !
This presentation will give you 10 ways to
generate a fountain of fresh content ideas.
L O O K A T Y O U R O W N L I F E
#1
What are you struggling with?
What lessons have you learned lately?
What new knowledge do you have to share?
What good things have happened lately?
Y O U R C L I E N T S P R O V I D E A
W E A L T H O F C O N T E N T
Your clients are a playground for new ideas.
What is their #1 problem right now?
What keeps them up at night?
What are their dreams?
What do they wish they had more of?
What questions are your clients asking you?
#2
K E E P U P W I T H C U R R E N T E V E N T S
#3
Pick four or five of your favorite news
sources to draw ideas from. Choose a
current event and relate it back to your own
business or put your personal spin on it.
N E V E R S T O P L E A R N I N G
Read books often.
Take new online courses.
Attend seminars and conferences.
Learn a new software or other technique.
#4
R E S E A R C H O T H E R P E O P L E ' S
C O N T E N T
#5
Looking at what other people are sharing or
writing about will spark your own creativity.
There are really no "new" ideas so share your
perspective on an "old" idea.
K E E P A R E C O R D E R O R
N O T E B O O K W I T H Y O U A L W A Y S
You never know when a genius idea is going to hit
you. You could be driving, in the shower, or
waking up in the middle of the night when
creativity strikes. Immediately record your
thoughts.
#6
P R A C T I C E S E L F - C A R E
#7
Might sound like an odd idea, but when we
get disconnected from ourselves and the
Universe, our creativity will dry up. So
meditate, take a walk, engage in your favorite
hobby, or have lunch with a friend.
S T A Y I N Y O U R C O N T E N T
S W E E T S P O T
You might be great at making videos but horrible
at writing blogs. You might love hosting a podcast
but cringe at generating social media content. If
you are trying to force a content medium, you will
get stuck. So stay in your sweet spot.
#8
U S E T O P I C G E N E R A T O R
P L A T F O R M S
#9
There are platforms you can use to assist you
in generating ideas. You type several nouns
into the tool, and out pops content
suggestions. Try Hubspot or SEO Review
Tools for starters.
H I R E A T E A M T O G E N E R A T E
C O N T E N T F O R Y O U
Sometimes you just don't have time to generate
your own content. It could be creating content is
not your zone of genius. Maybe you can be the
idea generator and have your team create the
content for you. However you work it, it can be
helpful to have a content team.
#10
N E E D S O M E H E L P W I T H Y O U R
C O N T E N T P L A N ?
Amazing OBM is a boutique content marketing
agency for heart-centered entrepreneurs. We
work with coaches, therapists, healers, spiritual
gurus, course creators, and others in the personal
transformation space.
H I G H - T O U C H S E R V I C E
We are a small team of specialized
professionals that work closely with our
clients. Relationships come first for us.
L O W E R I N V E S T M E N T
We don't have the overhead that a
bigger marketing agency has so we pass
this savings onto you.
O N E T E A M T O W O R K
W I T H
You have access to the CEO, a content
writer, a tech VA, social media manager,
and FB ads strategist.
F A S T E R T U R N A R O U N D
We only work with a small group of
select clients at one time so we can
respond quickly.
Why a boutique agency?
C O N T E N T S T R A T E G Y
We develop content objectives, goals, and
plans to grow your business.
M A R K E T R E S E A R C H
We will help you identify, find, and target your
ideal client avatar.
C O N T E N T D I S T R I B U T I O N
We make sure your podcasts, videos, blogs,
newsletters, and courses reach your tribe.
C O N T E N T C R E A T I O N
Blogs, social content, email sequences, sales
pages and ad copy is our jam.
SOCIAL MEDIA MARKETING
From graphics and content creation to organic
and paid reach, we will spread the word about
your business on your social channels.
C O N T E N T M A R K E T I N G
We use your content to take your prospects
on a journey from awareness to becoming
customers and loyal fans.
Our
Services
O R S C H E D U L E A F R E E 3 0 - M I N U T E
C O N S U L T A T I O N H E R E .
T O L E A R N M O R E V I S I T O U R
W E B S I T E A T :
www.amazingobm.com

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10 Ways to Generate a Fountain of Fresh Content Ideas

  • 1. 10 Ways to Generate a Fountain of Fresh Content Ideas Presented by Lori Young
  • 2. Content Summary D I S C U S S I O N O V E R V I E W Who We Are Why Content Matters Overcoming Content Blocks 10 Ways to Spark Creativity
  • 3. E D U C A T I O N & A C H I E V E M E N T S F O U N D E R O F A M A Z I N G O B M Certified OBM, Certified Internet Marketing Specialist, Certified Content Marketing Specialist, Certified Customer Value Optimization Specialist A Boutique Content Marketing Agency for Heart-Centered Entrepreneurs Lori Young
  • 4. Why does quality content matter? S O Y O U R A U D I E N C E C A N L E A R N T O K N O W , L I K E , A N D T R U S T Y O U A N D Y O U R B U S I N E S S
  • 5. D O Y O U E V E R A S K Y O U R S E L F . . . What should I share with my audience?
  • 6. I T I S T O T A L L Y N O R M A L T O F E E L S T U C K A T T I M E S There is so much content being shared today on social channels. It is hard to stand out and continually come up with fresh ideas that speak to your audience. I get it 100%!
  • 7. Y O U R M I N D S E T What keeps you stuck? N O T K N O W I N G Y O U R A U D I E N C E S T E P P I N G O U T S I D E Y O U R Z O N E O F G E N I U S
  • 8. Overcome Content Mental Blocks W A T C H T H I S V I D E O T O L E A R N A B O U T 3 M Y T H S Y O U M U S T B U S T T O G E T U N S T U C K
  • 9. L E T ' S S P A R K Y O U R C O N T E N T C R E A T I V I T Y ! This presentation will give you 10 ways to generate a fountain of fresh content ideas.
  • 10. L O O K A T Y O U R O W N L I F E #1 What are you struggling with? What lessons have you learned lately? What new knowledge do you have to share? What good things have happened lately?
  • 11. Y O U R C L I E N T S P R O V I D E A W E A L T H O F C O N T E N T Your clients are a playground for new ideas. What is their #1 problem right now? What keeps them up at night? What are their dreams? What do they wish they had more of? What questions are your clients asking you? #2
  • 12. K E E P U P W I T H C U R R E N T E V E N T S #3 Pick four or five of your favorite news sources to draw ideas from. Choose a current event and relate it back to your own business or put your personal spin on it.
  • 13. N E V E R S T O P L E A R N I N G Read books often. Take new online courses. Attend seminars and conferences. Learn a new software or other technique. #4
  • 14. R E S E A R C H O T H E R P E O P L E ' S C O N T E N T #5 Looking at what other people are sharing or writing about will spark your own creativity. There are really no "new" ideas so share your perspective on an "old" idea.
  • 15. K E E P A R E C O R D E R O R N O T E B O O K W I T H Y O U A L W A Y S You never know when a genius idea is going to hit you. You could be driving, in the shower, or waking up in the middle of the night when creativity strikes. Immediately record your thoughts. #6
  • 16. P R A C T I C E S E L F - C A R E #7 Might sound like an odd idea, but when we get disconnected from ourselves and the Universe, our creativity will dry up. So meditate, take a walk, engage in your favorite hobby, or have lunch with a friend.
  • 17. S T A Y I N Y O U R C O N T E N T S W E E T S P O T You might be great at making videos but horrible at writing blogs. You might love hosting a podcast but cringe at generating social media content. If you are trying to force a content medium, you will get stuck. So stay in your sweet spot. #8
  • 18. U S E T O P I C G E N E R A T O R P L A T F O R M S #9 There are platforms you can use to assist you in generating ideas. You type several nouns into the tool, and out pops content suggestions. Try Hubspot or SEO Review Tools for starters.
  • 19. H I R E A T E A M T O G E N E R A T E C O N T E N T F O R Y O U Sometimes you just don't have time to generate your own content. It could be creating content is not your zone of genius. Maybe you can be the idea generator and have your team create the content for you. However you work it, it can be helpful to have a content team. #10
  • 20. N E E D S O M E H E L P W I T H Y O U R C O N T E N T P L A N ? Amazing OBM is a boutique content marketing agency for heart-centered entrepreneurs. We work with coaches, therapists, healers, spiritual gurus, course creators, and others in the personal transformation space.
  • 21. H I G H - T O U C H S E R V I C E We are a small team of specialized professionals that work closely with our clients. Relationships come first for us. L O W E R I N V E S T M E N T We don't have the overhead that a bigger marketing agency has so we pass this savings onto you. O N E T E A M T O W O R K W I T H You have access to the CEO, a content writer, a tech VA, social media manager, and FB ads strategist. F A S T E R T U R N A R O U N D We only work with a small group of select clients at one time so we can respond quickly. Why a boutique agency?
  • 22. C O N T E N T S T R A T E G Y We develop content objectives, goals, and plans to grow your business. M A R K E T R E S E A R C H We will help you identify, find, and target your ideal client avatar. C O N T E N T D I S T R I B U T I O N We make sure your podcasts, videos, blogs, newsletters, and courses reach your tribe. C O N T E N T C R E A T I O N Blogs, social content, email sequences, sales pages and ad copy is our jam. SOCIAL MEDIA MARKETING From graphics and content creation to organic and paid reach, we will spread the word about your business on your social channels. C O N T E N T M A R K E T I N G We use your content to take your prospects on a journey from awareness to becoming customers and loyal fans. Our Services
  • 23. O R S C H E D U L E A F R E E 3 0 - M I N U T E C O N S U L T A T I O N H E R E . T O L E A R N M O R E V I S I T O U R W E B S I T E A T : www.amazingobm.com