NYU Mobile Marketing Final Project Content Marketing Strategy for App for http://goanimate.com

1. NYU Mobile Marketing
Content Strategist for App
By Lori Peters
LoriPetersNY@gmail.com
Monday, July 8, 13

2. MAKE AN APP FOR
GO-ANIMATE
Monday, July 8, 13

3. Go Animate.com
has no mobile till now
Monday, July 8, 13

4. Colorful, yet living in the
dark ages.
They need a responsive
website and a mobile app.
Monday, July 8, 13

5. Demographic spends50% of internet time
on their mobile phones
Middle
income
Have
Extra
time
Artists Techies gamers
They are
18-45 yr
olds
Who
make
memes
and gifs
share on
Facebook
And
Tumblr
Google+
Our Target
Demo-
graphic
Monday, July 8, 13

6. Buy Rich Media Banner Ads
on Mashable & Brushes app
Goals are to increase traffic to website,
increase revenue and brand awareness
Monday, July 8, 13

7. Lifetime Value of Customer - $500
Monday, July 8, 13

8. Buy Ads for a Total of $5,000
ONLY NEED 10 NEW CUSTOMERS TO SUBSCRIBE
TO BREAK EVEN -- 11 and up is all profit
PLACE ADS IN STREAM ON YOUTUBE
OFFER A FREE TRIAL SUBSCRIPTION
ONCE THEY GET ON GOANIMATE.COM
UPSELL THEM TO A PLUS SUBSCRIPTION
Monday, July 8, 13

9. Users are very into social media and sharing
With the basic free subscription they cannot even
place their animation on their website or on youtube.com
They will be so excited to share their animation
They will buy a paid subscription
Give the customer badges for getting views,
Monday, July 8, 13

10. Goal of Increased Subscribers is Reached
If possible to advertise on School Apps, get to the teachers.
Small businesses will find make “Videos” that are fast and fun
and easy animations for their clients.
Also Explainer and training videos.
Business subscription has the most access to all of
Go-Animate videos features and characters, props
Also upsell extras in app and on mobile website
Monday, July 8, 13