1. PulseReachYour Online Marketing Agency June 9, 2010 Lori Sexton – Account Executive

2. Who We Are We provide a full agency experience, giving you a specialist service in consultation, design, technical build, platform integration and usability intelligence along with a proven track record for providing a good return on investment through our online marketing services. Our teams work together in an open plan environment to ensure your project is built using the whole organization's expertise, giving you a successful start online. Since the company started, we have worked hard and taken a proactive approach to looking after our all clients’ needs. This has helped us to build a solid reputation with great customer reviews. As a result, our growth in sales is largely due to referrals and returning business. We firmly believe that, based on our specialist knowledge and proven track record, we should be your first choice when you are looking for an online marketing agency that can deliver results every time, helping your business to become a major force on the Internet.

4. Search Engine Optimization

5. Pay-per-click Marketing

6. Social Media & Blogging

7. E-mail Marketing

9. PPC landing pages track your paid clicks

10. Make sure you have obvious “Calls to Action”

11. The number one objective of your website is to create new customers through leads

12. Make your inquiry form short, sweet, and easy-to-findWeb design isn’t about xyz acronyms, flashy things that zip across a page or even how to make something look pretty on a monitor. It starts with listening, then researching and finally understanding the journey a user takes to complete a desired task or function. It’s about testing, not just to conform with W3C standards and accessibility, but with the users as well, making sure their journey is a good experience. It also means not being afraid to change things that don’t work, aren’t productive or result in a high rate of users ‘bouncing’ to a competitor’s site.

14. Optimize code on web pages

15. Optimize keywords on web pages

16. One phrase per page rule-of-thumb applieslead generation channels

18. Pay only when somebody clicks your ad

19. A well written ad gets more clicks

20. Ads can be limited to certain geography, days of the week, and hours of the day

21. Want to be higher than your competitor? Then make a higher bid!lead generation channels

23. Put “Gems of Wisdom” out there

24. Be promotional but don’t forget to be conversational

25. Position a person in your organization as THE expert for what you do and own the category

26. Re-tweet and repost content across all accounts as much as possiblelead generation channels

28. Who is going to write it? We can help!

29. Blast frequency: at least monthly

30. Be educational as well as promotional

31. Build the list from existing customers, tradeshows, networking, etc.

32. Make list building a habitlead generation channels

33. measurement Google Analytics – Track overall website activity PulseTracker® – Track web lead activity and SEO/PPC ROI Email Marketing – Track subscriber activity, opens, clicks, bounces, etc. Social Media – Track using Facebook weekly reports

34. customers Knoxville Zoo – www.knoxville-zoo.org Litton’s – www.littonsburgers.com Games & Things – www.ourgameroom.com P Kelly – www.pamkellyknox.com Edgewater Hotel – www.edgewater-hotel.com Pure Luxe Salon – www.pureluxespa.com