1. LORRAINE CORRENTE
Bethpage, New York 11714
516-851-7873 ||Corrente60@gmail.com || https://www.linkedin.com/in/lorrainecorrente
SENIOR COMMUNICATIONS LEADER
SUMMARY
 Experienced professional with proven talent in developingcreativemessagingformarketingsales
promotioncampaignsandbrandingstrategy.
 Expert communicationplanningskillsresulting in creative and targeted projects to support the
organization’s positive reputation and exposure in the industry.
 Write and editcontent for websites, print materials, email, newsletters and social media
 Conductresearch and consult with subject matter experts to growthreadership andawareness to
increase the company’s strategic objectives.
 Maintain a highlevel ofproductknowledge withthe ability to condenseandsimplifycontentfor
clients and prospects.
 Developproposals tobolstermember enrollment and elevate the company’s competitivestanding.
 Projectleader skilled at collaboratingwithcross-functionalteams including, graphic design, web,
editorial, and print production.
Corporate || Healthcare || Insurance|| Health & Wellness || Journalism
PROFESSIONAL ASSOCIATIONS
National Association of Professional Women || Long Island Seniors Executives Networking Group
International Association of Business Communicators (IABC) || The Association for Women in
Communications (AWC) Million Dollar Round Table (Official MDRT Group || Creative Designers and
Writers
EXPERIENCE
VISITING NURSE SERVICE OF NEW YORK, NEW YORK, NY 2016 – PRESENT
COMMUNICATIONS SPECIALIST
 Write, edit and submit Model documents for CMS and DOH approval.
 Develop content formember newsletters for VNSNY Productlines, including outlines and layout.
 Workwith upper management to develop strategy to increasing member retention use of online
supports.
 Edit CMS and DOH model documents to comply with VNSNY products.
 Submit documents to HPMS and DOH forreview, making necessary changes, where needed.
 Write sales scripts forphone and in-person member solicitation.
 Workwith Marketing Consultant to develop a marketing Style Guide for health plans to standardize
written communications, collateral, and outbound campaigns to increase member enrollment.
 Develop a ProjectRequest form to use with clients to establish project parameters and manage
expectations.
 Audit member website and rewrite content to improve written and visual appeal.
EMBLEM HEALTH NEW YORK, NEW YORK 2012 – 2015
SENIOR COMMUNICATIONS SPECIALIST
 Scripted compelling copy for community marketing topics, philanthropic in nature, for public and
intranet sites that drew significant attention to company events and increased exposure.

2. Lorraine Corrente
 Developed comprehensive training checklistfor creativeand production processes to execute
multi-facetted regulatory projects.
 Wrote content forcompany sponsorships like “Wheels on Meals”, City Harvest and various farmers
markets to support and increase employee, member and community participation.
 Increased Social Media presence, including editing Facebookposts and recommending graphics to
attract visitors.
 Composed content and designed The New YorkCity Partnership for Family Caregivers Corp website,
using WordPress to attract visitors to the site, attracting corporate sponsorship of the caregiving
program.
 Collaborated withmultiple departments and cross functional teams, juggling multiple priorities to
launch several high profile initiatives on time and within budget.
 Developed copy forCompany Intranet and public site to increase readability and open rates by
incorporating key words and appropriate tagging.
 Wrote, edited and finalized monthly E-News blast to doctors and officestaff to inform them on changes
in healthcare policy.
 Drafted clear and concise instructions on how to submit accurate claims in light of the upcoming
change fromICD 9 to 10-coding/billing procedures.
 Edited quarterly administrative/clinical newsletter, including researching and writing/editing relevant,
healthcare-related content for doctorsand medical professional staff to affectimproved member health
and wellness.
 Administered the production of intricate, multi-lot, state-mandated, regulatory mailings to members
and Providerson time and budget.
 Ensured regulatory content is in compliance with city and state directives.
 Condensed and simplified complex regulatory, medical and health-related information for members,
Providers and employees so that it was easily understood.
 Built powerful messaging on programs for employee and member health and wellness programs.
 Wrote E-Blasts for Emblem Health, HIP, GHI, Medicare, Medicaid and FIDA to inform Providers and
other medical stakeholders of current and actionable healthcare and legislative issues.
 Created and designed flyers,posters, palm cards and invitations, to promote member health and
wellness.
 Developed recommendations, outlines and copy forAffordable Care Actbrochures, webcopy and
articles to increase understanding of the act and drive readers to the company website to buy coverage
on and off the exchange.
 Wrote introductory copy for member healthcare directories formultiple health products.
NEWYORK LIFE INSURANCE CO.,WESTCHESTER,NEWYORK,2009- 2012
MANAGER INTERNAL COMMUNICATIONS
 Increased viewer hits on company Intranet by 25% by streamlining and enhancing content.
 Directed electronic communications, including blast emails, weekly digest of company and industry
content, webinars, conference calls, and audio recordings to keep all interested parties informed.
 Trained to use Content Management Application (CMA) to post stories and features on Agency Portal,
including developing a training guide for new users.
 Consulted with creative director and design team to create compelling content for advertising and
marketing campaigns to promote company goals.
 Editor of company magazine.
 Streamlined production and distribution procedures to allow for on time, on budget
delivery of quarterly company magazine.
 Automated writing, approval and final copy of all magazine content.
 Developed theme and associated story list consistent with company strategies and
objectives.
 Assigned stories to editorial staff, mentored junior writers, and effectively liaised with
freelance writers.

3. Lorraine Corrente
 Wrote lead and coverstories, researching appropriate content to coincide with industry
news.
 Collaborated with graphic designer on cover, pagination, internal design and layout.
 Managed printing, review and approvalof physicaland virtualproofs, and distribution of
magazine to over 14,000 recipients.
 Negotiated legal and compliance issues for printed and web content.
EXECUTIVE COMMUNICATIONS/COMMUNICATIONSPLANNING 2006- 2009
 Directed the promotional efforts of the department’s incentive programs to develop strategy, write key
messaging and tactical schedules to realize plan goals and objectives.
 Worked with Meetings Division to create content for web and print pieces to promote sales incentive
meetings
 Developed strategic and tactical communication plans forkey business units that promoted multiple
product or service rollouts.
 Supervised audio program featuring top insurance producers, including development of ideas,
recruitment of participants, creation and editing of transcript, and studio production to provide
motivational tools to increase sales.
 Prepared and presented series of training classes on variety of financial and insurance topics, including
handouts, slide presentations, and other visuals to increase attendees understanding of subjects.
DIRECTOR,SALES PROMOTION 2003- 2006
 Collaborated withoutside vendortodevelop interactiveonline company Store,stockedwithpromotional
items, customizable apparel, to allow agents to create a community presence to promote the New York
Life brand.
 Maintained ongoing promotional efforts for several company incentive programs to widen sales
opportunities of the pre-retirement, affluent, and retirement markets to help penetrate these market
segments and promote sales.
 Workedwithpromotional affiliates(Zagat, Hallmark, Sears photo, TMC) topromote participation insales
promotion.
 Selected visuals, and wrotecorresponding copy for calendar program, used as a sales promotion tool to
keep the company and its agents top of mind.
 Project- managed market-focused wave mailings to sales force to promote sales.
ST NICHOLAS OF TOLENTINE
ENGLISH/HEALTH/RELIGION TEACHER –GRADES 6-8 1982-1983
 Teach English to children, many of whom it was a second language.
 Teach health, including hygiene and sex education.
 Teach religion, including preparation forthe sacrament of confirmation (7th grade).
 Help mold the character and potential of students.
TECHNICALSKILLS
MicrosoftWord, Excel,PowerPoint,Access and Publisher, WordPress, Outlook,Lotus Notes.
EDUCATION
ST. JOHN’S UNIVERSITY
B.A. English