1) The document discusses an outdoor advertising company that operates a fleet of over 5,000 trucks across major cities in India. 2) It offers different vehicle categories for advertisements - intracity, intercity, and intrastate vehicles - and aims to target all people across gender, age, income and locations. 3) The company promotes its advertising platform as innovative, cost-effective and ensuring high visibility, as ads are difficult to ignore on moving vehicles and leave lasting impressions compared to other media. It also offers real-time tracking of ad campaigns and data recording and analytics.

1. Time for Innovation

2. Fleet Size of
5000 Trucks
10000 More
trucks by 2016
INTRODUCTION
Operating in
all metros
Covering all
Commercial
Vehicle
OOH Provider of
Truck side Advt.

3. VEHICLE CATAGORIES
IntraCity Vehicles
(Small Size)
InterCity Vehicles
(Medium Size)
IntraState Vehicles
(Large Size)
Category :

4. Delhi
Gurgaon
Noida
Ghaziabad
Faridabad
DELHI NCR COVERAGE

5. • 100% Target Audience
• People categorized Under, Different
Gender, Age, Income, Location,
Language
• Men ,Women, Children, from rural
areas , tier 1,2,3 cities
TARGET AUDIENCE

7. Unique
approach &
Method to
reach out the
crowd
Most
innovative
Yet cost
effective
Every new
Thing capture
attention
Wow.....
INNOVATIVE ADVT PLATFORM

8. Ads displayed in this Media is not easy to ignore
For the crowd of thousands
Forces everyone passing the
Vehicle to have a good look at it
Leaves a lasting impression on customers & remain
In their memory for long
Ads on TV or Internet can be change with a click
Low Visiblity Average Visiblity High Visiblity
HIGH VISIBLITY

9. We install a GPS unit in our vehicle
You can view access & track the real time
location of the vehicle
Helps in calculating the CPI
Live performance of ad campaign
can be tracked
REAL TIME TRACKING

10. We have got a Data recording & analytics feature
Helps you to Analyze & assess the overall
performance of Your vehicle ad campaign
You can review the routes & geographical areas covered
by a vehicle
You can assess the precise numbers of covered
impression during the moving truck & campaign
DATA RECORDING

11. LOOK & SIZE OF YOUR ADVT

12. OOH
PRINT
RADIO
TV
INTERNET
• Switch the channel when ad come
• Expensive
• Fails to provide ROI
• Small size
• Not Moveable
• Read by classes
• Low circulation in rural areas
• Only Audible
• Expensive
• Bigger Size
• Low cost
• Moveable Media
OOH

14. Lowest
CPI
(Rs8 CPM)
Tracking of
campaign
Unavoidable
Media
100%
Audience
coverage
Impact
•Brand image
•Brand reach
• Increase in Brand
demand
WHAT MAKES US DIFFERENT

15. CPI CALCULATION
Vehicle Density
245 Vehicles/KM
(Source: ET Media)
4 Person/Vehicle
245 X 4 =980
Impression/KM
200 KM Distance
980 X 200 = 2 Lakh
Impression/Day
1000 Impression
in
8 Rs
22 Working Days
2 X 22 = 44 Lakh
Impression/Month

16. Vehicle Category for adv.
IntraCity Vehicles
(Small Size)
Category :
Daily Avg.
Turnaround KM:
Ad space size :
Rate :
60 KM
54 Sq. ft.
25000 per Month
IntraState Vehicles
(Large Size)
100 KM
600 Sq. ft.
100000 per Month
InterCity Vehicles
(Medium Size)
80 KM
300 Sq. ft.
75000 per Month

17. THANKS FOR YOUR VALUABLE TIME

18. +91-9873611583
admin@lorryzone.com
www.Lorryzone.com