Slides by Investment Manager Anders Kjær on Nailing Fundraising

1. Anders Kjær
Investment Director

2. Agenda
2
01
Brief intro to PreSeed Ventures and our Academy
02
Nailing the team and traction
03
Our investment process

3. Agenda
3
01
Brief intro to PreSeed Ventures and our Academy
02
Nailing the team and traction
03
Our investment process

4. 4
Sr. Inv. Director
Helle Uth
PreSeed
Ventures
Comm. and
marketing
coordinator
Thomas Kørschen
Operations&FundSupport
A powerhouse of experts
ExternalsPartners(+400foundersfromPSV’s
portfolio,ecosystemvenues,community
buildersetc.)
Inv. Director
Alexander
Horten
Inv. Director
Anders
Kjær
Inv. Director
Anders
Waagstein
Head of
Communication
& Community
Alice Killemose
Office Manager
Bettina
Andersen
Assistant
Anna
Christensen
∟ A startup school deeply
rooted in PreSeed
Ventures’ experience and
competencies from 15
years of investing
∟ The PSV team often takes
the stage at PreSeed
Academy to share their
learnings from +400
startups journeys
∟ Members of the team are
available at the Academy,
providing answers to the
questions from current and
future entrepreneurs
Investmentteam
Attorney
Anne Cathrine
Wilhjelm
Consultant
Finn Winchler
Andersen
PreSeed Academy: Startup Talk #22 – Nailing Fundraising
These are the people behind
PreSeed Ventures
Venture Analyst
Christian
Dalsgaard
CIO
Richard Breiter
CEO
Christel Piron
COO
Mads Klarskov
CFO
Martin Andersen
Program Manager
Louise
Mølgaard
Management

5. Friends
Small Angels
Big Angels
Accelerators
VC’s
Idea Pre-seed Seed A
Typical funding path
Maturity
Funding partner
5
PreSeed Academy: Startup Talk #22 – Nailing Fundraising
PreSeed Ventures’ position in the market

6. 6
∟ More than 15 years experience in repeatedly
identifying and investing in early-stage companies,
with high growth potential
∟ Vast network of national and international co-
investors to help take our portfolio companies to
the next stages
Last 5 years’ early stage investments:
∟ +150 companies
∟ +400 founders
∟ DKK 330m invested
∟ DKK 4.5bn in syndication
∟ +350 syndication partners
∟ +2,500 startups screened
PreSeed Academy: Startup Talk #22 – Nailing Fundraising
We have been part of some pretty cool journeys so far –
maybe some of you could be the next?

7. Agenda
7
01
Brief intro to PreSeed Ventures and our Academy
02
Nailing the team and traction
03
Our investment process

8. At the pre-seed stage you need to primarily care about four
things...
8
PreSeed Academy: Startup Talk #22 – Nailing Fundraising
People Product Sales Money
Building the right
TEAM
Building a
PRODUCT
that users love
Showing
commercial
TRACTION
Not running out
of MONEY

9. At the pre-seed stage you need to primarily care about four
things...
9
PreSeed Academy: Startup Talk #22 – Nailing Fundraising
People Sales
Building the right
TEAM
Showing
commercial
TRACTION

10. Teams – some learnings
10
PreSeed Academy: Startup Talk #22 – Nailing Fundraising
• Believe in the team element: ”us vs. me”, diversity, etc.
• Consider whether you have product-founder fit
• An A-team as lineup should have focus from the beginning
• Show you can attract / hire better than yourself
• Be clear on roles and responsibilities
• Encourage external advise and input
• ...

11. Teams – example (good and bad)
11
PreSeed Academy: Startup Talk #22 – Nailing Fundraising
Bad example
• Five young Danish males with similar education,
experience and personality. And playing
entrepreneurs as a side-kick
• Anders Kjær: Corporate Finance Graduate hos
Novo Nordisk
• NN: Stud. Cand.merc økonomistyring
• NN: Entreprenør, Ekstern lektor i kommunikation og
Ernæringsuddannet.
• NN: Stud. Cand.merc.jur, Træningsuddannet.
• NN: Stud. Cand.merc.aud
Good example
• A-team with diverse backgrounds and experiences. Well-
considered line-up for success!
• Morten Strunge: Entrepreneur and CEO material
• Nikolaj Koppel: Radio, TV, Journalist (domain / content)
• Sverre Dueholm: Entrepreneur (product and domain)
• Andreas Sachse: Entrepreneur (commercial / growth)
• Eva Lægdsgaard: Spotify (commercial / partnerships)

12. Traction – some learnings
12
PreSeed Academy: Startup Talk #22 – Nailing Fundraising
• You can never have too much traction – performance beats biases and perceptions
• If you cannot illustrate it, you cannot explain it!
• Commercial traction are more than explosive revenue/customer growth – at early stage it is also
about learnings
• Know your metrics
• Identify your KPIs
• Have a plan (G2M + business model)
• Understand the term product-market-fit and product-customer fit
• Show that you understand the funding journey / plan of your company
• ...

13. Traction – examples of maturity when raising money
from PreSeed Ventures (B2C and B2B)
PreSeed Academy: Startup Talk #22 – Nailing Fundraising
B2B SaaSB2C (apps / market places / platforms)
• Team: Knowledge and experience with
consumer and DtC growth are essential
• Commercial traction: No requirement
on proven business model
• Product: Launched mvp
• Metrics: First indications of stickyness
(retention) and/or high growth in users
(volume)
• Team: Knowledge and experience with business
solutions and sales models (outbound and/or
inbound) are essential
• Commercial traction: No requirement on
proven business model
• Product: First customers on beta (paid or non-
paid)
• Metrics: Illustrate your awareness about
building SaaS solutions
13

14. Traction – Point9 funding napkins for inspiration.
Just Google it J
PreSeed Academy: Startup Talk #22 – Nailing Fundraising
B2B SaaS AI first SaaS Market place
14

15. Agenda
15
01
Brief intro to PreSeed Ventures and our Academy
02
Nailing the team and traction
03
Our investment process

16. PreSeed Academy: Startup Talk #22 – Nailing Fundraising
Investment proces
16
We like to get to know
you and your plans
We like to see
you execute
What we like
What you should do
We like to move
fast
Build relationships
and show you are
ambitious
Underpromise
and overdeliver
Be ready to close
a deal