You'd be forgiven for thinking that to 'do' digital PR you need to spend time and money on a big campaign or piece of content - but there are actually a number of ways to get links from the press that can be just as effective. This talk will cover the different tactics you can use and show you how to execute them yourself.
54. Company: Cleaning company in Bristol
Story: 10 green cleaning materials that you can
make at home
Targets: Home, lifestyle, cleaning trade, green
publications (international)
55. Use Google search parameters
to find your sites
Intitle: [search by keywords in
the title tag]
Inurl: [search by keywords in
the URL]
58. Company: Cleaning company in Bristol
Story: 10 green cleaning materials that you can
make at home
Targets: Home, lifestyle, cleaning trade, green
publications (international)
59.
60. Now you need to find
the right journalist to
contact
61. Make sure it’s someone that
has written something
similar
64. Make it
personalised
Hi [name]
I’m getting in touch because I have a story that might
be of interest, [what the story is]
I thought it might be of interest as [insert reason they
would want to cover it]
Please find full information below. If you do choose to
cover this, please could you include a link to [insert
your target URL] as credit.
Best,
[your name]
[insert all the information on your story]
65. Friendly but
to the point
Hi [name]
I’m getting in touch because I have a story that might
be of interest, [what the story is]
I thought it might be of interest as [insert reason they
would want to cover it]
Please find full information below. If you do choose to
cover this, please could you include a link to [insert
your target URL] as credit.
Best,
[your name]
[insert all the information on your story]
66. Give them a
reason
Hi [name]
I’m getting in touch because I have a story that might
be of interest, [what the story is]
I thought it might be of interest as [insert reason they
would want to cover it]
Please find full information below. If you do choose to
cover this, please could you include a link to [insert
your target URL] as credit.
Best,
[your name]
[insert all the information on your story]
67. Give them
everything
they need in
one email
Hi [name]
I’m getting in touch because I have a story that might
be of interest, [what the story is]
I thought it might be of interest as [insert reason they
would want to cover it]
Please find full information below. If you do choose to
cover this, please could you include a link to [insert
your target URL] as credit.
Best,
[your name]
[insert all the information on your story]
68. Ask for the
link
Hi [name]
I’m getting in touch because I have a story that might
be of interest, [what the story is]
I thought it might be of interest as [insert reason they
would want to cover it]
Please find full information below. If you do choose to
cover this, please could you include a link to [insert
your target URL] as credit.
Best,
[your name]
[insert all the information on your story]
69. As long as you’re polite, considered and
don’t spam journalists – you’ll be fine
Give it a go!
70. You might think this style of
digital PR is a bit hack-y
But this is actually the way I
think the industry is going
71. Fully integrating within brands
to see the digital PR value that
is already there is just savvy
marketing
