This presentation tackles the broad subject of "How to Acquire Customers Online". Since the topic is very large the presentation is broad however lacks depth. Readers can use the presentation to help develop a list of items that requires further research. It is very useful for beginners of Digital Marketing.

1. HOW TO ACQUIRE
CUSTOMERS ONLINE
Copyright: Mr. Mohit Doda
Presented: At Lounge47 March 29th
. 2014

3. •
If you get it wrong, everything else fails
•
Have a very clear USP
•
Product name is important
•
Product discovery online should be easy
•
Have a clear promise to the customer
•
No bugs please!
•
People will market your product if it’s good
•
Create a product with character

4. TARGETING

5. •
Know everything about your customer
•
Create personas
•
Meet them & take feedback
•
Know their media consumption habits
•
Use smart ways of targeting
•
Programmatic buying
•
Retargeting

6. REMARKETING

8. •
Create original content
•
Do proper keyword research
•
Unique page titles & descriptions
•
Clean URL Structure
•
Internal Linking
•
Authorship
•
Speed of the site
•
Social Media Marketing, Bookmarking,
Listings
•
Blogging
•
Yahoo Answers, Quora

9. BIG DATA &
ANALYTICS

10. “If you can’t measure it,
you can’t improve it.”
LORD KELVIN
British mathematician
1824 - 1907

11. •
Analyze Traffic Data – Behavior, Location
•
Set Goals
•
Conversion & Revenue Tracking
•
Use Device Data
•
Real Time Data
•
Keywords – Paid & Organic
•
Site Searches

12. HEATMAPS

13. MARKETING
AUTOMATION

14. •
Automate Email Marketing
•
Lead Generation
•
Lead Nurturing
•
Lead Scoring
•
Drip Marketing
•
Website Personalization
•
Ratings, Reviews, Testimonials
•
Abandoned cart mails

15. Image:getvero.com
PERSONALIZATION

16. Website Conversion Optimization

17. •
UI & UX as a brand differentiator
•
Consistency in design
•
Light and fast site
•
Responsive design
•
Product discovery, Site search
•
Every page is a landing page
•
Clear objective, Easy to fill Forms, Calls to
Action
•
A/B testing
•
Words have impact
•
Choose images carefully

18. LEAD PEOPLE
TO TAKE ACTION
Eye Tracking Study

19. 70% of people
open emails
based on
Subject Line

20. In a popular supermarket study,
3% of shoppers purchased jam when confronted with 24
varieties, while 30% purchased when given only 6.
AVOID ACTION PARALYSIS

21. CONTENT
MARKETING

22. ENGAGEMENT THROUGH CONTENT ISN’T NEW

25. •
People don’t like ads, they like Information
•
Answer customers’ questions
•
Create shareable content
•
Let employees contribute
•
Curate content
•
Blog, social media platforms, FAQs,
whitepapers, research reports, surveys,
datasheets, e-books, videos, webinars,
infographics, etc.
•
Repurpose content

26. TOOLS, RESOURCES
FREE TRIALS & MORE

28. mohit.doda@gmail.com
in.linkedin.com/in/mohitdoda
GET CONNECTED