1. C&M Brussels
11 July 2012

2. Communication & Marketing in Brussels

3. Clear Solutions by Sharp Minds
• Developed in 2010
• Used for “Belgian documents”
– Internal
– External
• Campaign
– Media
– Seminars

4. Clear Solutions by Sharp Minds: where used
• Documents
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Brochures
CVs
Seminar invitations
Presentations
• Advertisements
• Promotional items
• Website loyensloeffnews.be
• Newsletters

5. CVs
• New template since October 2011
• Different CVs for partners/counsel/seniors
• CVs of all FE are completed in English
• Process of CVs in Dutch and French is on going

6. Brochures
• Firm profile specific for Brussels activities
• Specific teams (automotive, (renewable) energy, …)
• Desks

7. Pitches
• Template (EN, FR, NL)
• Track records (text, tombstone)
• CV
• Pitch overview (excel)

8. Marketing Committee
• Ariane Brohez (TAX)
• SPOC of each PG / team
• C&M
• Bénédicte Deboeck (CORP)
• Bert Gevers (BTW)
• Sophie Kevers (TECH)
• Chairman: Marc Vermylen
• Monthly meetings
• Christophe Laurent (RE)
• Natalie Reypens (TAX)
• Filip Saelens (ARB)
• Yves Van Couter (TECH)
• Dieter Veestraeten (B&F)
• France Vlassembrouck (CORP)

9. Marketing Committee
• Discuss all matters related to Communication &
Marketing and Business Development
• For information purposes
• Recurrent agenda
• New initiative : Reboost the MC meeting (-> business
development program incl. tips & tricks)

10. Marketing Committee
• Discuss all matters related to Communication &
Marketing and Business Development
• For information purposes
• Recurrent agenda
• New initiative : Reboost the MC meeting (-> business
development program incl. tips & tricks)