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- 1. Social Media Strategy Plan and Presentation Group Member: Jiaqi Lu Hao Li Lei Liu
- 2. BUSY CAFE
- 3. Brief Introduction Located in University Village of UCR Chinese food restaurant
- 4. Social media marketing goals Build relationships with customer Attract new customer Get review from customer
- 5. Social media marketing objectives Improve our social media webs (facebook, twitter, youtube) Promote our campaign by using social media Communicate with customer and get feedback from them
- 6. SWOT analysis for our social media Strengths We have already set up a business page on Facebook We get a good review fromYelp.com
- 7. SWOT analysis for our social media Weaknesses Lack of communication with people on facebook. We only build a public page on facebook.
- 8. SWOT analysis for our social media Opportunities Our page on facebook got 59 Check-ins and 2 like clicks from people. It’s a good start. Our competitors (Life cafe, Boba cafe) don’t have any social media strategies.
- 9. SWOT analysis for our social media Threats Most of our customers are international students who will stay in Riverside for a short time. We have few old customers. Thus, we have to continually appeal our new customers to join in our social media group.
- 10. Facebook
- 14. How to improve We need a new business profile picture Upload some alluring pictures of our food
- 15. How to improve Decorate our wall. At least change the status regularly. Once we receive the message from our friends. Reply it as soon as possible.
- 16. Twitter
- 19. Most important Share everything with people. Just like a person. Chat with friends. Just like a person.
- 20. We can... Share your status: “It’s really hot today. Buy a cold boba milk tea from us!” “Few customer today...I miss you guys!” “Hope you get good grades in final exams!”
- 21. We can... Chat with friends: “@Mike Glad you like it. Try our noodle next time.” “@Angles We’re open until 11pm. Waiting for you ” “@nikosWe are sooooo sorry for that. Come here tomorrow and I’ll get you a milk tea for free.”
- 22. We can... Send out coupons or tell people everyday’s deal via Facebook and Twitter. $5 only for this week!
- 23. We can... Send out coupons or tell people everyday’s deal via Facebook and Twitter. I Busy Cafe Show this when you check out and get an 90% discount. Only for June.
- 24. We want... Customers check our Facebook and Twitter regularly. Customers leave feedback Build friendship with our customers
- 25. Youtube
- 26. Cooking Guide Record a cooking guide video. (How to Make Kung Pao Chicken) Upload to Youtube Share the link in Facebook and Twitter
- 28. Cooking Guide It’s an advertisement of our restaurant It also educate people. (relate to The Four Pillars of Social Media Strategy)
- 29. Foursquare
- 30. The new trend of social media It’s different from Facebook and Twitter. It’s run by customer not the owner. It’s Yelp.com + Twitter + Facebook
- 31. We need improve
- 32. We need improve
- 33. We need improve Upload pictures of our food Give tips on ours own, forwardly.
- 34. Making an app?
- 35. Make an App Pizza Hut iPhone app generates $1M in sales We can also make our app
- 36. Customers can simply start an order at first page They can sign in as an member We can put our menu in the app
- 37. Make an App We can integrate our Facebook, Twitter, all the social media pages in our app ?
- 38. Thank you