The Lean methodology applied to corporate communication governance to support better and faster alignements to markets needs.

1. Lean Communication
to achieve
Corporate Communication Governance
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2. The vision
Lean Communication helps to align the
Corporate Communication Governance
to the new and always changing markets needs.
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3. Corporate information today is managed, modified, shared, stored
from a number of different and destructured information pools
INFORMATION POOL
Communication today
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4. INFORMATION POOL
All conversion and tranformation processes have currently created and consolidated
an intermediate level of communication
which has become a critical factor for different company areas.
Information must be free from the technology and
must be always ready to be used or assembled.
Communication today
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5. Social Network
Web
Apps
Print
Customers
Interfaces & Services
OTHER
POOLS
INFORMATION POOL
Intermediate level of
conversion & tranformation processes
Marketing & Communication today
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6. JUST A UNIQUE
INFORMATION POOL
Lean Communication & Marketing
Social Network
Apps
Customers
Interfaces & Services
Web
luca leonardini www.lucaleonardini.com
Print
OTHER
POOLS

7. Real time multichannel information distribution
without workflow redundancies
Benefits of Lean Communication
1. consolidating the value of internal processes;
2. contributing to brand globalization;
3. increasing productivity with the same resources;
4. time-to-market reduction;
5. more efficient management control;
6. reducing costs.
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