Meaningful Innovation is very profitable. Profits and Quality become the natural consequence of the winning mentality created with the application of 3 strategic leverages that change the company culture: Lean Six Sigma, Web Marketing, Content Management.

1. Meaningful business is
profitable business
Empowering Meaningful Innovation www.lucaleonardini.com

2. “None of them started alone.”
Empowering Meaningful Innovation www.lucaleonardini.com

3. “None of them wanted to become rich.”
Empowering Meaningful Innovation www.lucaleonardini.com

4. “They wanted to build something meaningful.”
Empowering Meaningful Innovation www.lucaleonardini.com

5. The
MEANING
is the value
Empowering Meaningful Innovation www.lucaleonardini.com

6. NOT the
money.
Empowering Meaningful Innovation www.lucaleonardini.com

7. Innovation
MUST be
meaningful.
Empowering Meaningful Innovation www.lucaleonardini.com

8. “The best reason to start a business today
is to make meaning;
it’s to create a product or service
to make the world a better place.”
Guy Kawasaki
Empowering Meaningful Innovation www.lucaleonardini.com

9. “A business has to be involving,
it has to be fun and
it has to exercise your creative instincts.”
Sir Richard Branson
Empowering Meaningful Innovation www.lucaleonardini.com

10. “There is a strong connection between
creating employee happiness and
the tangible of financial profits.”
Happy employees + Happy Customers = Profitable Business
Chip Conley
Empowering Meaningful Innovation www.lucaleonardini.com

11. “We did not want to just sell shoes.
It was not even into shoes, but
I was passionate about customer service.”
Tony Hsieh
Empowering Meaningful Innovation www.lucaleonardini.com

12. Profits
and Quality
Empowering Meaningful Innovation www.lucaleonardini.com

13. become the
natural
consequence
Empowering Meaningful Innovation www.lucaleonardini.com

14. of the winning
mentality
Empowering Meaningful Innovation www.lucaleonardini.com

15. What
to do?
Empowering Meaningful Innovation www.lucaleonardini.com

16. Enhance the
Customer
Experience
Empowering Meaningful Innovation www.lucaleonardini.com

17. Why?
Empowering Meaningful Innovation www.lucaleonardini.com

18. Because a
Meaningful Business
is a
Profitable Business
Empowering Meaningful Innovation www.lucaleonardini.com

19. Meeting customer
expectations
means that you’ve been
Effective
Your Customer is satisfied.
Empowering Meaningful Innovation www.lucaleonardini.com

20. Meeting customer
desires
means that you’ve been
Very effective
Your Customer is very satisfied!
Empowering Meaningful Innovation www.lucaleonardini.com

21. Meeting unrecognized
customer needs
means that you’ve
Exceeded expectations
Your Customer is “Happy!”
Empowering Meaningful Innovation www.lucaleonardini.com

22. Customers &
Employees’ Happiness
means
Financial Profits
Empowering Meaningful Innovation www.lucaleonardini.com

23. How?
Empowering Meaningful Innovation www.lucaleonardini.com

24. Apply Customer
Focused Strategies
Empowering Meaningful Innovation www.lucaleonardini.com

25. to improve
Customer User eXperience
Satisfaction
Empowering Meaningful Innovation www.lucaleonardini.com

26. Apply
strategic leverages
3
Empowering Meaningful Innovation www.lucaleonardini.com

27. Lean Six Sigma
Strategy
To eliminate wastes, improve profit margins, reduce costs,
create continuous improvement.
Empowering Meaningful Innovation www.lucaleonardini.com

28. Web Marketing
Strategy
Social Media is an extension of the business strategy,
it accelerates the achievement of major business objectives.
Empowering Meaningful Innovation www.lucaleonardini.com

29. Content Management
Strategy
To build effective and flexible processes and to align
the communication governance to the market needs.
Empowering Meaningful Innovation www.lucaleonardini.com

30. They are relevant to
the business environment
Empowering Meaningful Innovation www.lucaleonardini.com

31. Empowering
Meaningful Innovation
The winning mentality
You can follow Luca Leonardini on:
Empowering Meaningful Innovation www.lucaleonardini.com