12. México
2016 was the first year in which more
money went to mobile than to desktop
ads in Mexico. Look for mobile’s share
to approach 75% in 2020
13. Argentina
Mobile represented 23.1% of total digital ad
spending in Argentina on 2016. That portion
will rise to 36.0% in 2017 and to almost 75%
in 2020
14. Como a Criteo pode ajudar os
clientes a terem resultado em
Mobile?
23. Criteo InApp Retargeting
• 10.000 Daily Active Users;
• Universal Match;
• Estar disposto a inserir o nosso SDK ou ter uma MMP;
• Estar apto a usar Deeplinking
Criteo RoadRunner
• Necessariamente ter uma MMP;
• Universal Match;
• Budget e KPI adicional (KPI: CPI).
24. Tá bom!
E o que são MMPs, SDKs,
Deeplinking, CPI e etc.?
25. MPPs (aka: Trackers)
A Mobile Measurement Partner (MMP) is an external platform for advertisers which offers advanced metrics of app installs
as well as metrics on the consumer behaviour within an app.
By using the services provided by a MMP companies can gain deeper insights of their campaigns than by only analyzing the
conventional metrics. Furthermore, MMPs deliver other data, such as:
• Attribution
• lifetime value (LTV)
• return-on-investment (ROI)
• analysis between different acquisition channels
• downstream conversions.
When it comes down to choosing which partner to go for, factors such as the pricing and specific features each of them offer
are the most important things to consider.
26. SDK:
What is an SDK?
Collect event data through a Software Development Kit (SDK) integrated
directly on the advertiser’s app.
An SDK is simply – a code library that allows Criteo to receive events in
order to retarget users
Like OneTag on desktop or mobile web, we would use an SDK to collect:
Home view
Listing view
Product view
Basket view
Transaction Confirmation
Deeplinking:
What is an SDK?
What is deeplinking?
Deeplinks enable a redirect to a specific page within the app following a
banner click.
• If we cannot deep link the user to the app (i.e. app not installed ) we will
bring the user to the mobile webpage (fallback)
• Most apps already have deeplinking enabled
• Implementation is easy
Application deeplinking allows us to redirect mobile users directly into apps
on their device, via a URI (uniform resource identifier) or a URL scheme,
which identifies the target app and optionally a specific page / action within
it (e.g. product page). The URL scheme is chosen by the developer, and
must be unique to the app. In most cases this will be similar to the app
name or bundle ID, though this is not necessary.