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Your Online Publishing Guide
for SEO
By Lucia Sastre

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They say that a website with great content and a bad design is as worthless
as not having content a at all. As Internet marketing becomes more and
more visually focused, companies are starting to wonder how to make their
PDFs aesthetically pleasing for their audience.
Luckily, there are several free ways to do so. What’s even more amazing is
that these sites are extremely easy to use. In this article, you will find step-
by-step instructions on how to transform the appeal of your documents into a
visually stunning and content rich resource.

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Benefits of Publishing Online
 Reaching a broader audience by spreading it on Social Media
sites or embedding it on website.
 Allows easy access to material.
 Aesthetically pleasing and polished.
 Ability to widen circle with links.
 Ability to obtain backlinks.
 Source for book reviews and user engagement.
 Monetary benefits.

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Publishing Material
It’s important to keep in mind that almost anything can be turned into an online publication.
Here are some examples of what you may want to consider when publishing online:
 A product catalog
 An online magazine
 Your company politics
 Your newsletter
 Your portfolio
 Your company history
 An e-book
 A testimonial or case study
There are endless opportunities for your company to grow within these perimeters.

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Best Online Publishing Tools
Although online publishing tools have been around for a while,
many Marketing departments overlook the importance of using
them.
In this era of technological advances, where everything is crafted
for online usage, these publishing tools may facilitate the
navigation and enhance the look of your website.
Here three examples:
 ISSUU
 Scribd
 Calameo

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Issuu
Issuu is, at the moment, my top recommendation for publishing your
online material. It’s designed to emphasize graphics and visual
material. It transforms any regular PDF into a sophisticated work of
art that is easy to navigate and share.
Setting up an account with Issuu is free, but they offer several
upgrades depending on usability.
Publications you might want to consider publishing with ISSUU
include:
 Online Magazines
 Product Catalogs
 Portfolios

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Issuu: Homepage
Issuu offers a fast and easy way to publish your prints online. In addition, they offer
Issuu business solutions and ways to target your selected audience.
Homepage

8. + Issuu: Library
Issuu library lets you store all of your publications in a user friendly manner. You have the
option to embed your publications on your website, share the presentation link, advertise,
share, edit and view statistical data.
Library

9. + Issuu: Upload
When uploading a publication to Issuu, you have to
consider several steps. These include a proper title,
description and keyword choice. Paying attention to
these factors makes a difference in the distribution of
your publication.
In addition, it’s important to choose a coinciding target
area for best results.
Upload

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End Result
Link
http://issuu.com/luciasastre4/docs/google_analytics_goals_set-
up_guide?mode=window&backgroundColor=%23222222

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Scribd
Scribd is another useful PDF publishing site. While Issuu is more complex
and compact, Scribd is a tad more user-friendly. Scribd allows you to view
your published work in a book format. Its “Scroll” features turn your
document’s pages as if it was an actual book.
Scribd’s interface is targeted to those individuals who prefer to read a full
document online instead of scanning through the material.
Publications you might want to consider publishing with Scribd include:
 E-books
 Company History
 Case Studies

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Scribd: Homepage
Publish and share your stories with Scribd’s unlimited power. Whether it be a case
study, testimonial, company politics, terms and condition or mission statement, you’ll
revamp your websites usability with Scribd’s innovative features.
Homepage

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Scribd: My Documents
In the “My Documents” section you will find options to search through your publications by
date published or order.
Also, you will also have the chance to view your stats, collections and shelf content.
My Documents

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Scribd: My Collection
The great thing about “My Collections” is that you can actually transform your publications
into sellable products.
This site is great for companies who often publish e-books or written material. A great way to
expand that content is including it here and launching it for sale.
My Collections

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Scribd: Upload
Uploading content in Scribd is very simple. You may upload a file from your documents,
import a file from Google Documents or include the written material. You now have the
option to upload your files through the html uploader feature.
My Collections

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End Result
Link http://www.scribd.com/doc/109629985/Google-Analytics-Goals-
Set-Up-Guide

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Calameo
Calameo is a self-publishing site that allows you to publish, customize and share your documents.
Its features include flip-book or magazine style templates, page turning effects as well as the ability
to add background soundtracks to your documents.
Calameo’ interface works with almost any platform. You can publish and share your presentations
using Calameo’s HTML5 embed codes which make your documents compatible with the iPad.
Calameo’s innovative feature allows publishers and viewers the choice to annotate a publication.
This option can be disabled at any time.
Publications you might want to consider publishing with Calameo include:
 Newsletters
 Power Points
 Slide Shows
 Instructional Presentations

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Calameo: Homepage
Calameo offer you the choice to publish, share and browse publications. This site is
closely tied to Social Media, making it easier to share your work with the world.
Homepage

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Calameo: Customized Library
Calameo allows you the option to embed as a library widget in your website or blog.
Create Library

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Calameo: Upload
Upload
Calameo offers you the chance
to upload multiple documents at
the same time. You may also
upload a document from the
Internet as well as through text.
After you upload your document,
you will also have the chance to
share the content through Social
Media profiles.
Calameo offers the choice to
personalize your publication with
a set of templates and the option
to include a sound track or a
voice over.

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End Result
Here’s an example of what a publication would look like when you use this program:
Link http://www.calameo.com/read/0017359436f4fb4fee5c3

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Interesting content is often not enough to attract customers and
obtain leads. The appeal and usability of this content matters
significantly to its success. By finding creative ways to display
your content, you will enhance your user experience, attract a
wider audience and create more interaction between your users
and your website. By using these three tools, you can provide
your audience with a fun, easy and innovative way to view your
material.
For more ways to spruce up your content, check out our articles
section (include link) or contact us today to work with an internet
marketing company that can improve your online visibility.