Building fast growing mobile products with API first strategy.

1. Mobile products with API first
Building fast growing mobile products with API first strategy

2. Lucio Santana
/Mobile-Dev-BH
@luciocs
/luciocs
/luciocs

3. Startup = Mobile Strategy

4. Why?
Mobile is Connectivity
Mobile is Everywhere
Mobile is Inclusive
Everything is Mobile
Mobile is everything
1,3 mobile phone density (Teleco/2016)
78% of people own mobile phone (IBGE/2014)
168 million smartphones (FGV/2016)
80,4% mobile as primary internet access
(IBGE/2014)
*Brazil only stats

5. The App war
2B+apps on stores
84% of time spent on just 5 apps
26 apps used per month
Too Many Apps! But people need your service…
TechCrunch (2015)*

6. Mobile > App
89M
(mobile in Brazil)
900M
800M 400M
There are more searches on mobile than on
desktop.
More than half of all web traffic now comes
from smartphones and tablets.
77% still uses plain old SMS.
TechTudo (2016), Think With Google (2016) and Mobile Time (2015)*

7. Time + Money = Omni channel

8. API First for Fast
Growing
1 - Think Omni channel
2 - Sketch your UI
3 - Design your API
4 - Mock your API
5 - Build your world around the mock

9. Learning
be RESTFul
test your API design
use an API Gateway
start with API versioning
measure your API usage
open your main endpoints
eat your own dog food

10. That’s all folks!