1. Selling Your Story
Max Boon
Spirit Public Relations

2. Bristol Festival of Nature

3. How to devise a PR strategy
How to generate effective coverage
How to write a press release
How to approach press

4. Objectives

5. Audience

6. Identify Target Media

7. Identify Opportunities

8. “We want to chronicle the biological
record of the region through a
participatory BioBlitz event”
THE GRANNY TEST
“We are calling on nature detectives to
get their hands dirty and take part in a
BioBlitz event to find nature in your
neighbourhood”

9. Consumer Mags – 4 months
Regional Lifestyle Mags – 2-3
months
Newspaper features – 1 month
News stories – 1-5 days

11. News
Features

12. Who?
What?
When?
Where?
Why?
How?

13. Use a strong headline
Tell the story in the first sentence
Prioritise messages
Find an angle
Make copy objective, quotations can be used for
subjective views
Include a call to action
Don’t make mistakes
Include contact info

14. ‘Top five hidden sites for nature in
your city’
BioBlitz organiser says: ‘We must get
children to experience nature’
Invite a journalist to take part in a
BioBlitz

15. Opening line is essential
Do your homework
Pick when to pitch
Work with the media

16. Preparation is key
Never have more than 3 messages
Bring the story to life
Know your audience
Body language is essential
Speak in whole sentences

17. Pictures say a thousand words
Advertising can help
Use social media

18. @SpiritPRTeam
E: info@spiritpublicrelations.co.uk
T: 0117 944 1415
W: www.spiritpublicrelations.co.uk
http://www.slideshare.net/LucyDoyle/Bio
Blitz