This document provides an overview of Method Marketing and their content marketing services. They aim to help organizations use content strategically to maximize revenue and minimize waste. Their services include content marketing strategy, social media strategy, content production and copywriting, and acting as an external marketing manager. The document then describes what content marketing is and the content marketing process which includes conducting a marketing audit, developing a strategy, defining tactics, creating content, and measuring results. It also includes a case study of their work with Hatch Brenner Solicitors where they helped increase search visibility, organic traffic, and backlinks through content optimization.

1. METHOD
MARKETING
v3. Jun 2021

2. CONTENTS
Who We Are
What We Do
What Is Content Marketing?
The Content Marketing Process
Case Study
Next Steps

3. Method Marketing
CONTENT MARKETING THAT DRIVES RESULTS
Mission
To help organisations use content strategically. We
want to maximise your revenue and minimise waste.
Values
Sustainable & Ethical
Honest
Approachable
Quality
Expert
1.
2.
3.
4.
5. Founder, Lucy Mowatt

4. Ensuring businesses achieve their full
potential with online and offline content
Content Marketing
Strategy
Helping you engage your audiences
across a range of platforms
Social Media
Strategy
Creating high-quality, accurate copy for a
range of platforms, both online and off.
Content Production &
Copywriting
Enabling your business to successfully
implement its marketing plan
External Marketing
Manager
What We Do

5. What Is Content Marketing?
A strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content

6. CONVERSION RATES
higher for businesses that use
content marketing
Kapost data
6X

7. We work with you to identify
objectives, opportunities and
industry trends.
Marketing Audit
The Content Marketing Process
HOW DOES IT WORK?
We generate a strategy to
reach your objectives within a
realistic time frame.
Strategy Development
We create a content marketing
plan able to deliver results on
time and on budget.
Tactics Defined

8. Position 1 for key search term
Increased search visibility by 18%
6% increase in organic traffic
169% increase in linking domains
Case Study
HATCH BRENNER SOLICITORS
THE RESULTS
Hatch Brenner has a small marketing
team managing a large number of
platforms. As such, it struggles to
maintain a presence on key channels.
The company engaged Method
Marketing to provide content
marketing support, with the main aim
of ranking in top positions for key
local search terms.
THE CHALLENGE
Audit current activities
Identify content optimisation opportunities
Improve content on key pages
Secure backlinks
Provide social media support
THE SOLUTION

9. Want To Know More?
Method Marketing, St George's Works, 51
Colegate, Norwich, NR3 1DD
0784 581195
hello@methodmarketing.org
methodmarketing.org
GET IN TOUCH TO FIND OUT HOW
METHOD MARKETING CAN HELP YOU