Local Newspaper Layout Conventions

2. Masthead
Date of publication,
web address, price
Advert banner
Ear AdvertisementCut out
Main story image
Headline, Jump line
Advert banner
Byline, contact details
Headline
Strapline
Opening
paragraph to
story
Jump line
Small image
Plug advertisement
Layout of The Bath Chronicle

3. Layout to draw ideas from

4. Layout of Bristol Post
Masthead
Date of
publication,
price
Advertisement
Local sports team scores
Jump line
Strapline
Main image
Headline
Advert banner
Ear of
newspaper
advertisements
Social media links

5. Layout to draw ideas from

6. Layout of The North Somerset Times
Masthead
Date of
publication, price,
web address
Jump line
Headline
Headline
Text body in columns
Advert x3
Headline
Main image
Advert banner
Ear

7. Layout to draw ideas from

8. From my layout research I have concluded the following:
• Mastheads are conventionally the largest pieces of text on the front
cover and appear mostly in the top left hand corner.
• The date of publication, social media links, web addresses and the
price of the newspaper, are conventionally found below or next to
(very close by) the masthead.
• There is usually an advertisement in the ear of the newspaper,
conventionally on the right hand side.
• Front covers conventionally feature at least one advert banner as well
as multiple other advertisements.
• Advertisements are conventionally in bright, bold and colourful fonts
so as to attract the reader.
• Headlines of the stories featured are usually found in line with the
picture attached.
• Most stories with headlines/images, can be seen to fit into boxes and
do not overlap each other – in order for the audience to avoid getting
mixed up.