A real estate development proposal prepared by four (4) select USC Marshall undergraduate real estate finance students for Brandywine Realty Trust (NYSE: BDN).
Participating schools listed below:
California Polytechnical State University, Colorado State University, Drexel University, Florida State University, Georgetown University, Lehigh University Monmouth University, New York University, Ohio State University, Penn State University, Rutgers University, Temple University, University of North Carolina Chapel Hill, University of Pennsylvania, University of Southern California, University of Wisconsin, Villanova University and Virginia Commonwealth University
2. TEAM MEMBERS!
2 | the mercado
ALEKSANDR DRABOVSKIY
Director of Design
SARINA STRICKLAND
Director of Analytics
MARK MUÑOZ
Director of Operations
LUIS GONZÁLEZ
Director of Investments
3. OVERVIEW OF PHILADELPHIA MARKET
MARKET ANALYSIS
02 05
PROJECT STRATEGY
EXECUTIVE SUMMARY
01 04
PRESENTING HIGHEST AND BEST USE
DEVELOPMENT PROPOSAL
03 13
EVALUATING RISKS AND OPPORTUNITIES
STRATEGY EXECUTION
04 19
ANSWERING CRITICAL THINKING
QUESTIONS
FINANCIAL IMPLICATIONS
05 23
AGENDA
3 | the mercado
4. 030201
PROJECT OBJECTIVE!
increase
shareholder
WEALTH through
a long term
development
approach
strengthen
Brandywine
portfolio by
providing BEST
IN CLASS real
estate
service and
UNIFY local
communities:
center city &
university city
STRATEGIES
SUMMARY
Zion Capital is pleased to present its land play recommendation for 2120 Market Street: the mercado,
(“THE SUBJECT”). Occupying a site area of 30,500 square feet with a potential maximum density of
884,500 square feet (CMX-5) within the heart of the Philadelphia’s up and coming Market West District, the
mercado offers a unique opportunity to create a destination oriented multi-family, retail, hotel mixed-use
development connecting Center City to University City.
4 | the mercado
6. SITE LOCATION & PHILADELPHIA!
Market Street
West district
transit score
100
bike score
98
13%
9%
34%
44%
High School or Less
Some College
Bachelor's Degree
Advanced Degree
6th
largest
metro city in
US
1/2 mile to
City Hall
education attainment
6 | the mercado
7. 1,568,000
total population of Philadelphia
17%
Population growth
rate in Center City
from 2010 to 2016
$41,000
$71,000
Median household income
in Philadelphia
33
Median age
133,000total population of Center City
years
old
Median household income in
Center City
51% of all jobs in
the city are in the
greater Center City
and University Center,
which are leading the
growth
44% of the Center City population
has achieved advanced degrees,
compared to 10% of the total
Philadelphia population
DEMOGRAPHICS!
7 | the mercado
8. Cost of Debt: 3.95%
Cost of Equity: 4.65%
Projected Office Absorption: 415K SF
Projected Office Deliveries: 480K SF
Development Boom: $15Bn+
• Comcast: $1.5Bn
• 30th St Station: $6.5Bn
• Schuylkill Yards: $3.5Bn
• uCity Square: $1Bn
• Penn Pavilion: $1.5Bn
• Navy Yard: $1Bn+
Ordinance 1130: 10-year real estate tax abatement
PAJCTC: $1,000 per-job tax credit
FINANCIAL MARKET INFORMATION
8 | the mercado
9. BRANDYWINE REALTY
PIPELINE
Under Construction
• Schuylkill Yards
• Drexel Square Park
• North Gulph Road - King of
Prussia
• Lancaster Ave 426 – Devon
• Metroplex II/III
Under Construction:
• Comcast Technology Center
• 30th Street Station District
• uCItySquare
• Liberty on the River
• Penn Medicine Pavilion
• Navy Yard
• East Market
• Fashion District of
Philadelphia
• Penn’s Landing
• SLS Philadelphia Hotel
• W Hotel & Element by Westin
• Aramark Headquarters
PHILADELPHIA
MARKET PIPELINE
DEVELOPMENT PIPELINE!
9 | the mercado
10. The U.S. must add 4.6 million new apartments by 2030 to meet rising demand.
Philadelphia needs to add 38,407 apartments
MARKET ANALYSIS
From 2010 to 2016
Center City,
Philadelphia
experienced a 17%
growth rate in
population
1,016 Class A
multifamily units
were added in the
past year.
Next year, 1,421
Class A units will be
delivered to the
submarket.
Philadelphia
must
con1nue
to
add
new
apartment
supply
in
order
to
meet
the
growing
demand,
but
Philadelphia
needs
apartments
at all price points,
not
just
high
end
10 | the mercado
11. 6.8%
RESIDENTIAL
10.9%
OFFICE
22% 1.7%
HOTEL RETAIL
CITY CENTER MARKET CONDITIONS!
11 | the mercado
• 918 unit absorption
• 1016 units delivered
• - 40,500 SF
absorption
• Zero deliveries
in 12 months
• $770M sales in
12 months
• Modest estimated
supply growth.
• 11,000 rooms in
market
• Three future luxury
class deliveries
• 894,000 SF Peak
absorption
• Zero deliveries in
12 months
$144.62
vacancy
vacancy
vacancy
vacancy
RevPAR
$2,535rent
$48.00rent
$33.00rent
14. BIG - VancouverHow can we
re-energize urban
Mixed-Use?
INSPIRATION!
14 | the mercado
15. We aim to create a convenient interconnected community
between University City and Center City through our
amenities and prime location. the mercado features lively
retail, a destination urban park, and attainable housing to
revitalize the community.
COMPLIMENTARY USES
PROPERTY USES!
15 | the mercado
15% 27% 33% 20% 5%
Retail Micro Std. Resi Hotel Parking
Site Plan
,
INCLUDING 37, MODERATLY
AFFORDABLE UNITS
777
TOTAL
UNITS
17. COMMON LIVINGROOM
TYPICAL BEDROOM
COMMON DINNING ROOM
• Gym
• Courtyard park
• Parking
• Common kitchen
• Rooftop dog-run
• 24 /7 Concierge
MICRO DOESN’T MEAN
YOU’RE MISSING OUT
MICRO UNITS!
17 | the mercado
• Game room
• Premier rooftop bar
• Casual dining and
brewery
• Indego bikes on-site
• Indoor pool
18. RETAIL MULTIFAMILY HOTEL
• Primary location
• Adding an extended
stay concept hotel.
Benefiting from
amenities and retail
89,000 SF 356,000 SF
• Mix of standard units
and micro-units.
• 5% AFFORDABLE
dedicated to moderate
income
• Designated
subterranean parking.
• All-inclusive amenities
122,000 SF
• Urban landscape
complimenting retail.
• 360-degree roof top
bar and restaurant.
• Sustainable
ASSET TYPES!
18 | the mercado
20. High-Level Steps to Execution:
1. Form joint venture with a multi-family operator to ensure project success
and maintain flexible exit
2. Complete entitlement and pre-development for Phase 1
3. Draw necessary funds from single asset construction loan
4. Begin Phase 1 construction
5. Complete Phase 1 construction and Phase 2 pre-development
6. Maintain flexibility with Phase 2 site and consider options for development
or disposition
EXECUTION & DEVELOPMENT TIMELINE!
20 | the mercado
Pre-Development (6)
Construction (18)
Lease-Up (10) Stabilized Revenue
Approvals
Pre-Development (20)
Proposed Construction (18+)Approvals
3 MOToday 6 MO 9 MO 12 MO 15 MO 18 MO 21 MO 24 MO 27 MO 30 MO 33 MO 36 MO 39 MO
Phase 1
the mercado
Phase 2
21. PHASE ONE – 500,000 SF
• JV Partnership
• Residentially focused development
including:
i. 540 Micro-units
ii. 200 Market-units
iii. 5% moderately affordable units
• Hotel featuring 126 keys
• 89,000 SF retail
• Creating a new life with panoramic
views
PROJECT PHASING!
TODAY 2021 20352018
PHASE 2 EXECUTION
Completion of PHL 2035
plan
CONSTRUCTION OF the
mercado, PHASE 1
21 | the mercado
22. TODAY 2021 20352018
Exit:
• Disposition
Hold Option 1:
• Ground Lease to Developer
Hold Option 2:
• Commence Ground-Up Development
• Maximize FAR
• Join neighboring parcels
PHASE 2 EXECUTION
Completion of PHL 2035
plan
CONSTRUCTION OF the
mercado, PHASE 1
PHASE TWO – 798,000 SF
PROJECT PHASING!
22 | the mercado
PHASE ONE – 500,000 SF
• JV Partnership
• Residentially focused development
including:
i. 540 Micro-units
ii. 200 Market-units
iii. 5% moderately affordable units
• Hotel featuring 126 keys
• 89,000 SF retail
• Creating a new life with panoramic
views
24. Sources & Uses of Capital
Land Cost: $20.8M
Construction Cost: $289.3M
TOD Bonus: $3.1M
Total Basis: $313.2M
Construction Loan Amount: $230.2M
Total Equity Contribution: $83M
• JV Partner Contribution: $41.5M
• Brandywine Contribution: $41.5M
Revolving Loan Amount: $143.8M
Total Equity Contribution: $72.2M
• JV Partner Contribution: $36.1M
• Brandywine Contribution: $36.1M
$75M
PROPERTY
VALUE
Total
Uses
$313
M
SOURCES & USES OF CAPITAL
24 | the mercado
25. Sources & Uses of Capital
Land Cost: $20.8M
Construction Cost: $289.3M
TOD Bonus: $3.1M
Total Basis: $313.2M
Construction Loan Amount: $230.2M
Total Equity Contribution: $83M
• JV Partner Contribution: $41.5M
• Brandywine Contribution: $41.5M
Revolving Loan Amount: $143.8M
Total Equity Contribution: $72.2M
• JV Partner Contribution: $36.1M
• Brandywine Contribution: $36.1M
$75M
PROPERTY
VALUE
Total
Uses
$313
M
Total
Uses
$216
M
25 | the mercado
SOURCES & USES OF CAPITAL
27. TODAY
SCENARIO ONE
SCENARIO TWO
SCENARIO THREE
Current As-Is Base Case Opportunistic
30,500 SF 468,308 SF 594,470 SF Additional 797,530 SF
Total: Total
SF:
468,308
SF
Return
on
Cost:
5.94%
Cash-‐On-‐Cash:
9.60%
Addi6onal
FFO:
$0.04
Total
SF:
594,470
SF
Return
on
Cost:
6.92%
Cash-‐On-‐Cash:
12.44%
Addi6onal
FFO:
$0.05
27 | the mercado
ALTERNATIVES
29. $313M
Total Phase 1 Cost
6.92%
Return on Cost
12.4%
Cash-On-Cash
$0.05
Additional FFO
1.39 Million SF
Maximum allowable development with bonuses
PROJECT SUMMARY
29 | the mercado
36. Appendix
CMX-4 & CMX-5 Definition
Zoning Code QuiCk RefeRenCe guide
Quick Reference Guide
ZONING DISTRICT TYPICAL PLAN/BUILDING FORM TYPICAL BUILDING DIMENSIONAL STANDARDS
Description: Center City commercial mixed use
Uses permitted as of right: Household Living; Group Living; Personal Care
Home; Single-Room Residence; Passive Recreation; Active Recreation; Family
Day Care; Group Day Care; Day Care Center; Educational Facilities; Fraternal
Organization; Hospital;Libraries and Cultural Exhibits; Religious Assembly; Safety
Services; Transit Station; Utilities and Services, Basic; Wireless Service Facility;
Wireless Freestanding Tower; Building or Tower-Mounted Antenna; Business and
Professional Office; Medical, Dental, Health Sole or Group Practitioner; Government
Office; Building Supplies and Equipment; Consumer Goods (except Drug
Paraphernalia and Guns); Food, Beverages, and Groceries; Pets and Pet Supplies;
Sundries, Pharmaceuticals, and Convenience Sales; Wearing Apparel and
Accessories; Animal Services; Assembly and Entertainment (except Amusement
Arcade, Casino, and Pool or Billiards Room); Nightclubs and Private Clubs;
Building Services; Business Support; Prepared Food Shop; Take-Out Restaurant;
Sit Down Restaurant; Financial Services (except Personal Credit Establishments);
Funeral and Mortuary Services; Maintenance and Repair of Consumer Goods;
On-Premise Dry Cleaning; Marina; Non-Accessory Underground Parking; Personal
Services (except Body Art Services); Fortune Telling Service; Radio, Television,
and Recording Services; Visitor Accommodations; Commissaries and Catering
Services; Personal Vehicle Repair and Maintenance; Personal Vehicle Repair Sales
and Rental; Gasoline Station; Vehicle Equipment and Supplies Sales and Rental;
Moving and Storage Facilities; Artist Studios and Artisan Industrial; Research and
Development; Community Garden
Uses requiring special exception approval: Non-Accessory Above-ground
Structured Parking
Max. Occupied
Area
Buildings ≤ 5 stories
with 1 or more
dwelling units:
90%; Others:
100%
Min. Front Yard
Depth
N/A
Min. Side Yard
Width
If used: Buildings
≤ 4 stories with 3
or fewer dwelling
units: 5’; Others:
8’
Max. FAR
500%; 750% for
certain lots within
University City
FAR Map; up
to 700% with
bonuses.
Description: Center City core commercial mixed use
Uses permitted as of right: Household Living; Group Living; Personal Care Home; Single-
Room Residence; Passive Recreation; Active Recreation; Family Day Care; Group Day
Care; Day Care Center; Educational Facilities; Fraternal Organization; Hospital;Libraries
and Cultural Exhibits; Religious Assembly; Safety Services; Transit Station; Utilities and
Services, Basic; Wireless Service Facility; Wireless Freestanding Tower; Building or
Tower-Mounted Antenna; Business and Professional Office; Medical, Dental, Health Sole
or Group Practitioner; Government Office; Building Supplies and Equipment; Consumer
Goods (except Drug Paraphernalia and Guns); Food, Beverages, and Groceries; Pets
and Pet Supplies; Sundries, Pharmaceuticals, and Convenience Sales; Wearing Apparel
and Accessories; Animal Services; Assembly and Entertainment (except Amusement
Arcade, Casino, and Pool or Billiards Room); Nightclubs and Private Clubs; Building
Services; Business Support; Prepared Food Shop; Take-Out Restaurant; Sit Down
Restaurant; Financial Services (except Personal Credit Establishments); Funeral and
Mortuary Services; Maintenance and Repair of Consumer Goods; On-Premise Dry
Cleaning; Marina; Non-Accessory Underground Parking; Personal Services (except
Body Art Services); Fortune Telling Service; Radio, Television, and Recording Services;
Visitor Accommodations; Commissaries and Catering Services; Personal Vehicle Repair
and Maintenance; Personal Vehicle Repair Sales and Rental; Gasoline Station; Vehicle
Equipment and Supplies Sales and Rental; Moving and Storage Facilities; Artist Studios
and Artisan Industrial; Research and Development; Community Garden
Uses requiring special exception approval: Non-Accessory Above-ground Structured
Parking
Min. District Area N/A
Max. Occupied
Area
Buildings ≤ 5 stories
with 1 or more
dwelling units:
90%; Others:
100%
Min. Side Yard
Width
Buildings ≤ 4 stories
with 3 or fewer
dwelling units: 5’;
Others: 8’
Max. FAR
1200%; 1600%
for certain lots
within Center
City/ University
City FAR Map; up
to an additional
800% with
bonuses
Commercial Districts
CMX-4*
CMX-5*
FAR
= 500%
of lot area
Max. height 65’
if 100% lot coverage
Bonus FAR =
Up to 700% Lot
Area
*See §14-702(1):
Floor Area Bonus Summary
Lot
Line
Building Setback:
*See §14-701(5):
Bulk and Massing Controls
FAR = 1200% or 1600%
for certain lots within
Center City/University City.
See Table §14-701-3
Bonus FAR =
Up to 800% Lot Area
*See §14-702(1)
Floor Area Bonus Summary
Lot
Line Building Setback:
*See §14-701(5)
Bulk and Massing Controls
41. Appendix
Construction Timeline
Pre-Development (6)
Construction (18)
Lease-Up (10) Stabilized Revenue
Approvals
Pre-Development (20)
Proposed Construction (18+)Approvals
3 MOToday 6 MO 9 MO 12 MO 15 MO 18 MO 21 MO 24 MO 27 MO 30 MO 33 MO 36 MO 39 MO
Phase 1
the mercado
Phase 2