Cal Poly Venture Challenge Entry

1. Safe Corner Riding Lights Setting the Curve

2. Current Problem Decreased visibility when driving at night Measures taken by automotive industry Lexus, Audi, BMW, & Opel 3 2 1 1.Stock Lights 2.Brighter Lights 3.Adaptive Front Lighting Illuminated Area

4. Motorcycle Problem “Approximately 60% of motorcycle fatalities occur at night.” -National Highway Traffic Safety Association “I have to be very careful because I can’t see around corners at night.” -Mike Crawley, Motorcycle Enthusiast

5. Current Methods Taken by Motorcyclists Take it slower around corners Follow a car for added illumination

8. KawasakiRotates one light Radar

9. Motorcycle Application 1. Helmet Marker 2.Tracking Camera 3.Processor 4.Guidable Light 1 2 4 3 4

10. Marketing Approach Currently Operating in US New Rider Demographics Specific Bikes Cruiser Bikes Touring Bikes Adventure Bikes Touring Bike sales increased 15% in 2007 Honda Gold Wing

11. Major Milestones Provisional Patent Functioning Prototype Trial Test Run

12. Questions

13. Minimize Hazardous Night Riding Adjust your speed to the range of your headlights. Keep your eyes moving. Protect your eyes from glare. Keep windshields and headlight lenses clean. Use your lights wisely. 90% of a driver's reaction depends on vision.

14. Products that Promote Rider Safety 2010 Gold Wing Metallic Black $22,899.00 Turn Signal Cancellation $97.75 Headlight Modulator $69.95 Deer Avoidance System $66.80 Tire Pressure Monitoring System $245.95 Add airbag $5,000.00 Add ABS $3,700.00

15. Competition Additional Auxiliary Light Brighter Light Headlight Bulb $64.49 Additional Auxiliary Light $1,229.95

16. Legal Requirements Photometric requirements Must not blind other drivers Must project certain illuminations for various speeds Auxiliary Lights Maximum of 2 SAE DOT Certification Automotive Manufacturers Equipment Compliance Agency $350.00 and $100.00 for each additional model

18. Legality

19. Reliability

20. Weather

21. Installation

23. Worldwide Motorcycle Demand to Increase Through 2013 MOTORCYCLES IN USE WORLDWIDE Demand will grow 8% per year for next 5 years Fastest growth in Africa, Middle East, and Asia Underserved markets in Nigeria, Philippians, Vietnam Source: The Freedonia Group Inc.

24. Implementation Smaller Scale Trial Runs Feedback and Suggestions Redefine Product Custom Shop Trial Runs Feedback and Suggestions Redefine Product Licensing Agreement Target Price Point $1,000 Awareness Interest Evaluation Commitment Referral

25. Patents Kawasaki Sensors determine dynamic properties of the bike Honda Similar to Kawasaki but changes reflector geometry Sensors to determine bank angles Rotate headlight to maintain leveled illumination