Kitchen Theory designs immersive and memorable multi-sensory food experiences. They conduct research on sensory perception and work with brands to create engaging events for influencers, press, and clients. Their services include curating press events, developing social media content, hosting sensory dinners and workshops, and conducting sensory research and reports. Their goal is to stimulate multiple senses and design experiences that create impactful and long-lasting memories.

1. Let us tell you…
How can we
work with you to create
memorable & engaging
sensory experiences for your
influencers,
press and clients?

2. WHAT WE DO…
24%* of event professionals
state that they find it difficult
to find suitable sensory
content.
Eating is among the most
multisensory of all experiences,
stimulating; sight, smell, touch,
taste and sound
We design immersive and
memorable food related
experiences, product themed
sensory dinners and tastings,
as well as gifts and mailers for
press and influencers.
*78% of event
professionals believe
events that appeal to
multiple senses deliver
more memorable &
creative experiences.
Stimulating the senses is
the most effective way of
engaging people’s
attention.
Our research with Oxford
University's psychologists
has given us unique
insights into how we use
26%* of event professionals
state that they find time is a
constraint in developing
sensory experiences.
We use our research and
creative energy to work with
you in curating remarkable
bespoke experiences.
Focused on your brand
messages.
Surely you’ve heard it said
that people now buy
experiences not products?
M U LT I S E N S O R Y G A S T R O N O M Y E X P E R E I N C E D E S I G N
*surveyofapproximately600eventorganisersconductedbyLondon&PartnersandCWTMeetings&Events

3. Academia & Innovation
 Multi-sensory Flavour Perception
(Gastrophysics) research
 Cross-disciplinary collaborations
 Children’s Nutrition research
 Seminars & talks
Chef’s Table (see next page)
 Conceptual and creative
development
 Culinary research
 Corporate and private dining
 Public dining experiences
Consulting & Experience Design
 Design bespoke VIP and corporate
dining experiences
 Catering for up to 30 guests
 Product launches & brand
promotions
 Research and reports
WHAT WE DO…

4. An exclusive 13 course
experimental dining experience
for only 10 guests in North
London.
Incorporating lights, sounds,
aromas, textures and a
projection-mapped dining table.
Take friends or clients on a
journey of , multisensory &
educational dining.
THE GASTROPHYSICS CHEF’S TABLE
L O N D O N ’ S M O S T M U LT I S E N S O R Y D I N I N G E X P E R I E N C E
Dinner is a somewhat reductive name for
what was an extraordinary evening
B I L L K N O T T , T H E G A N N E T ,
F T H O W T O S P E N D I T ( 2 0 1 8 )
Youssef constantly uses the word
“delicious” as he talks us through the
courses, and his team certainly delivers.
S I O B H A N N O R T O N ,
i N E W S ( 2 0 1 7 )

5. Designing Moments
& Memories
Since 2010 we have worked on
culinary and sensory research.
Understanding how to stimulate and
engage the senses as well as
delivering great food and
experiences…
…we channel this ongoing research
and creativity towards themed
experiences around brands and
products, using them as inspiration
to create memorable and
remarkable influencer, press and
client events.
We understand that your company
and brand need more than just a
pretty event…
…so we design executable,
memorable, scalable, Instagram-
worthy moments which are unique
and bespoke to their individual
needs.
The following are a few case studies
which highlight the broad range of
activities we engage in…

6. L O N D O N , D U B A I , B A N G K O K ,
P A R I S , N E W Y O R K
L O N D O N
Sensory whiskey
tastings, press and
influencer launches,
dinners & trade events
Private influencer dinners
at home, edible mailers,
press launches and
dinners.
Exclusive series of immersive
multisensory dinners for Guardian
members and influencers
sponsored by SEAT
L O N D O N
Press, Influencer & Client Experiences

7. Brand representation,
talks, dinners, trade
shows and culinary
demos
L O N D O N , A M S T E R D A M , B E R L I N ,
M I L A N , B R U G E S , S T O C K H O L M
L O N D O N
Sensory dinners exploring
unique craft beers for top
global executives
Promotion for London
Design Festival
‘breakfast ice cream
project’
L O N D O N
Press, Influencer & Client Experiences

8. Generating Social Media Content and Engagement

9. Designing and hosting
sensory dinners
Molecular cooking
workshops and culinary
research
Inspirational lunch
and talk for
development team
Creative workshop for
marketing team
Design and execution
of sensory research
Talk and workshop on
the senses & nutrition
Corporate Research and Creative Inspiration

10. Michelin trained chef. Author of
Molecular Gastronomy at home.
Creative mastermind of Kitchen
Theory and London’s most
multisensory dining experience -
The Gastrophysics Chef’sTable.
J O Z E F Y O U S S E F
K I T C H E N T H E O R Y
F O U N D E R & C H E F
PAT R O N
Author of several award wining
books and for over a decade has
worked with the world’s leading
chefs to explore the sensory
science of gastronomy.
P R O F E S S O R
C H A R L E S S P E N C E
O X F O R D U N I V E R S I T Y
E X P E R I M E N TA L
P S Y C H O L O G I S T

11. Services in a
Nutshell…
 Curating bespoke experiential and multisensory press and
influencer events
 Designing and developing social media content, events,
and mailer gifts
 VIP sensory dining experiences at our exclusive
Gastrophysics Chef’s Table
 Hosting multisensory dinners, lunches and tastings
 Sensory workshops and creative inspiration for teams
 Collaborative/sponsored dining events
 Brand representation, trade shows and culinary demos
 Sensory research and flavour reports

12.  Get in touch and we will give you an idea on how we can
support and add value to your project – whether on concept
development and/or execution.
 Once we receive a brief we will come back, with a number
of top line ideas.This usually takes 2-3 working days.
 Once a creative direction is agreed we develop the details of
the concept.This process can take between a week to
several weeks depending on the scale of the project.
 Aside from our Chef’sTable most of our experiences are
bespoke and service fees are agreed on a case by case basis.
How it
works…

13. w w w. k i t c h e n - t h e o r y. c o m | l u l u @ k i t c h e n - t h e o r y. c o m
0 2 0 3 3 0 2 7 0 3 0
More than a gastronomic gimmick, these meals illuminate a
key truth about the mind: the senses do not work in isolation
but in concert.
B I A N C A B O S K E R , A F E A S T F O R T H E
S E N S E S , T H E N E W Y O R K E R ( 2 0 1 5 )