May 24, 2010 – Luristic Corporation, a software company specialized in Rich User Experiences (RUE) announced today that it entered into an agreement with iSpeakVideo - the leader in virtual spokesperson market according to Top SEOs.

1. Experience Matters
Luristic Partners with iSpeakVideo
Virtual Spokesperson Technology Boosts Rich User Experience
Irvine, California, May 24, 2010 – Luristic Corporation,
a software company specialized in Rich User
Experiences (RUE) announced today that it entered
into an agreement with iSpeakVideo - the leader in
virtual spokesperson market according to Top SEOs.
Dr. David Saad – founder and CEO of Luristic, pointed
out that user experience can be enriched with a virtual
spokesperson, if used properly. With the advent of
videos on the web, a 3D, immersive, informative, and
even entertaining video can substantially enhance the
usability of a website. Hence, by incorporating a
virtual spokesperson within Lure – Luristic’s flagship
suite of open standard Rich Interactive Components
(RIC), Luristic is raising the bar in the RUE market.
According to Dr. Saad, the great majority of virtual spokesperson applications have been mostly related to
short pitches of few seconds about companies, products, services, or websites. Luristic is expanding the
usage of a virtual spokesperson to areas such as help, tutorial, FAQ, presentations, demonstrations, and
VideoPages which are videos delivered by a spokesperson who recites, explains, and articulates the
content of a webpage. Thus, VideoPages are not ads or infomercials but actually a video version of a
textual webpage. VideoPages are informative, interactive, collaborative, and even entertaining. They are
ideal for those users who prefer listening or watching over reading. Conceivably, if every webpage in a
website has its corresponding VideoPage, then websites will become video productions rather than just a
set of textual webpages. In essence, the web will borrow from its cousin (i.e., TV) but will have the
advantage of being interactive and collaborative, not to mention searchable, referable, and viral.
Similarly, providing users the capability of selecting predefined frequently asked questions and listen to
the answers could be a much more fulfilling experience then simply reading the answers. Having a virtual
person assisting a user in completing a function or executing a task is much more helpful and satisfying
than reading instructions. Most importantly, with a virtual spokesperson, users are empowered with a
choice – read, listen, or watch, or any combination thereof.
Practicing what it preaches, an in order to illustrate how virtual spokesperson videos can be delivered
with its products and services to its customers, Luristic has implemented four spokesperson videos on its
website:
Pitcher in the home page promoting the company, its products, and services.
Commentator in any webpage to illustrator how a textual webpage can be complemented by a
video that explains the content of the webpage as opposed to a video advertisement.
Tutor that offers assistance for all major functions such as register, login, review, search, etc.
Dialogue between two actors, one asking a frequently asked question and the other answering it.
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2. About Luristic
Luristic is a software company specialized in Rich User Experiences (RUE) applied to desktops, websites,
mobile devices, embedded appliances, and games. The company offers products and services focused
on Graphical User Interfaces (GUI) which are not just attractive but interactive, collaborative, immersive,
and engaging.
In addition to its Lure suite of Rich Interactive Components (RIC) that complement Adobe AIR, Flex,
Flash, and Microsoft Silverlight, Luristic offers a complete set of services that cover the entire cycle from
user research, design, and prototype, to development, integration, testing, and training.
With a robust architecture, intuitive navigation, logical taxonomy, flexible workflow, and high usability,
along with stunning aesthetics, animation, sound, and special effects, Luristic is apt at turning the
complex into simple, and the simple into powerful using art & science, function & form, and left & right
brains, to produce world-class, award-winning, and state-of-the-art applications and websites with very
rich user experiences that lure users and turn them into evangelists.
Contact
Dr. David Saad
Chairman & CEO
(949) 678-9930
David.Saad@Luristic.com
www.Luristic.com
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