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Advocacy AND NonProfits Using Storytelling for GOOD
- 1. * * Digital Storytelling Advocacy Projects and NonProfit Organizations Using StoryTelling for Good Curated by Bernajean Porter
- 2. Explain a complex problem Spread the news Gain Support Raise money Move People to Take ACTION http://www.flickr.com/photos/54665509@N00/2226574367/ Stories Help Advocacy Projects / Nonprofits
- 3. When we are told a story, we also empathetically experience and connect with the story
- 4. Decoding Experiencing Read numbers, lists, text Read/hear/ feel stories Our brains process stories differently: Facts Tell but Stories SELL http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
- 5. * * Elements of a Strong Story Long form or short, they all have a few similar elements Strong Stories moves us to connect with other cultures, societies, times, places and people
- 6. • Has a relatable “main character” • Simplifies a complex idea to its essence • Elicits an emotion • Creates a connection with the audience • Gives the audience one strong message [THE POINT] • Inspires action • Has a story arc A Strong Digital Story . . . *a good story can also be very, very simple and brief!
- 7. The stronger you make the story, the more effective your reach will be for your audience.
- 8. * * STORIES THAT NEED TO BE TOLD Florida House • Founder(s) • What / Why You Are Doing THIS • Your People Stories ~ Making it REAL • Impact Stories ~ Successes
- 9. * * FOUNDER’S STORY: QUOTE/PHOTO http://www.volunteermatch.org/nonprofits/stories/spotlight.jsp?id=91
- 10. * * Compare and Contrast Two Advocacy Stories Which do YOU connect with?
- 11. * * WHAT / WHY YOU DO: STORY ONE Brookliine Kids.org
- 12. * * WHAT / WHY YOU DO: STORY TWO
- 13. * *Ahem Facts Tell ~ Stories Sell Social Impact Architects on Using StoryTelling http://socialimpactarchitects.com/cause -story-telling.shtml
- 14. * * YOUR PEOPLE STORIES: VIDEO http://invisiblepeople.tv/blog/category/face-and- voice-of-homelessness/
- 17. Or curate small moments of image-based stories that connect us emotionally, and convey by amassing messages an urgent pattern that needs us to take action!
- 19. * * Catapult.org IMPACT STORIES ~ SUCCESSES How Many PROJECTS for Good do YOU recognize @ http://www.catapult.org/
- 20. These slides were curated using multiple sources, originally based on slides created by Debra Askanase, presenter @ Mass Nonprofit Network Annual Conference 2013. Much gratitude to many people working for GOOD in the world