Organized on the 19th of August on the island of Lonna, Helsinki, Next 2016 was a day-long digital marketing summit that brought together marketers, innovators and business decision-makers to discuss the challenges and opportunities of digitalization. In her presentation, Veera shared the story of Vainu, one of Europe's fastest growing startups. Key points included the rise of data driven sales and automating lead generation so that you'll never miss a sales opportunity again.

1. The rise of data-driven sales
By Veera Virintie, Marketing Manager, Vainu.io
@veeravirintie
@vainuio

2. @veeravirintie
@vainuio

3. Three
years
ago
the
total
amount
of
data
in
the
world
was
4.4
zettabytes.
By
2020 it
is
set
to
rise
steeply
to
44
zettabytes.
1
zettabyte =
1
000
000
000
000
000
000
000
@veeravirintie
@vainuio

4. How much data is created in two weeks?
35 Exabytes . That is equivalent to…
7420 000 000 000 000 songs
2100 000 000 iPhones
1260 years of HD video
@veeravirintie
@vainuio

5. Today
“Facebook knows you’ll get divorced even before your friends
do.”
@veeravirintie
@vainuio
Tomorrow
“Facebook knows you’ll get divorced even before you do.”

6. What if you could predict the actions and needs of
companies in the same way?
@veeravirintie
@vainuio

7. Vainu
We eat complexity to portray simplicity.
@veeravirintie
@vainuio

8. 3 ➤ 60 employees
0 ➤ 650 customers
1 ➤ 7 countries
1 ➤ 100 million companies
➤ 12 leads per sec
@veeravirintie
@vainuio
Vainu in two years

9. The reverse innovative process
started by selling a software to potential
customers with Power Point slides.
@veeravirintie
@vainuio

10. from complexity to simplicity
The software brings all the relevant data about companies
that is out there in the Internet to one single place.
@veeravirintie
@vainuio

11. Vainu is for sales people,
what Tinder is for single people.
@veeravirintie
@vainuio

12. Inbound + outbound =
smartbound
@veeravirintie
@vainuio

13. Thanks to companies continuously growing their digital footprint,
it has been possible to build the world’s most modern and useful
company database.
@veeravirintie
@vainuio

14. @veeravirintie
@vainuio
1130 prospects
Which companies use Hubspot?

15. Which companies use Hubspot?
@veeravirintie
@vainuio
22 % are in IT industry, 90 % also use GA and have a responsive site.
Helsinki is a Hubspot hub and Hubspot companies have 30 employees on average.
45 have recently recruited for marketing and 114 have a growth rate bigger than 50 %

16. Which Finnish startups have international potential?
@veeravirintie
@vainuio
25 % companies founded in 2015.
10% have their website in other languages than English or Finnish.
36 % located in Helsinki and ca 8 % both in Oulu and Tampere.
18 % received funding and 16 % of these have more than 100% revenue growth.

17. How to sell this venue?
@veeravirintie
@vainuio

18. @veeravirintie
@vainuio
How to sell this venue?

19. It’s about being at the right place, at the right time.
@veeravirintie
@vainuio

20. @veeravirintie
@vainuio