1. W. H . E . N L . I . F. E
G . I . V. E . S M . E L . E . M . O . N
I M . A . K . E
M . O . J . I . T. O
2. 2012 / Graduated from
Institute Technology of Bandung,
Faculty of Art and Design, Focusing in Advertising.
2011 / freelance
2013/ Crush in Matari Advertising
as an Art Director.
Clients : Brand’s, Konimex, Mandom, Calpis,
Wismilak, Dulux, Ajinomoto, Kaltim Prima Coal,
and inspiring stratups here and there.
I’m Lydia
3. Do social projects for free at
Happiness Project ID,
and had serious fun in some competition
and conference, such as
• Caraka Creative Festival, 2011
Finalist of Poster Category
• The 2nd International Conference of
Port and Coastal Engineering, 2012
Presenter for Tsunami-theme research
• International Congress of the International
Association of Societies of Design Research 2013,
Tokyo (IASDR Congress),
Presenter for Tsunami-theme research
• Daun Muda Awards, 2014
(Indonesia Young Gun Festival)
Finalist
4. My survival skills include :
* English :Written and spoken
** Humor and sarcasm.
Mood making-skill icluded.
Ai
H+Sr **
E *
Ps
ID
6. R E A L B E A U T Y
T H AT S H I N E S
BRAND’S Bird’s Nest is a healthy drink from
a real natural bird’s nest that can enhance
a glowing healthy skin.
March 2013 // 1. Mannequin ver. 2. Airport ver.
1 .
2 .
7. U N L O C K Y O U R
P O T E N T I A L
Brand's Essence of Chicken is a natural
food supplement to best supports
body and mind performance.
Sept 2013 //
8. L I N TA S 1 I N D O N E S I A
An integrated campaign to celebrate the diversity
of Indonesia.; the longest relay race using whole
Indonesia as the running track .
COMPLETE SLIDE :
http://www.slideshare.net/LydiaKusnadi/finalist-of-daun-muda-
award-2014-matari-ad-indonesia
Nov 2014 //1 .
9. T S U N A M I C A M PA I G N
C O M P L E T E S L I D E :
http://www.slideshare.net/LydiaKusnadi/gesit-eng
An integrated campaign about
tsunami mitigation
for coastal people in Indonesia,
local content is used as main vehicle.
The idea was published as paper in IASDR 2014, Tokyo.
Juli 2012 //
10. FAV O R I T E C O L O U R S
O F I N D O N E S I A
Dulux Catylac launches their new
10 Favorites Colours of Indonesia,
using the unique shape of the logo, we delivered
the sense of easy-ness in complementing your home.
May 2015 //
https://www.youtube.com/watch?v=hIfK8oMGjac or https://www.youtube.com/watch?v=hIfK8oMGjac
11. FAV O R I T E C O L O U R S
O F I N D O N E S I A
Dulux Catylac launches their new
10 Favorites Colours of Indonesia. With the fine
colours, it is so easy to make your house cozy and chic.
June 2015 // 1. Blue Exterior ver. 2. Green Kitchen ver.
1 .
2 .
12. PREMIUM RAW MATERIALS
FROM INDONESIA
Wismilak Premium Cigars
presents the fine product crafted from
best tobbaco all over Indonesia. Just like batik,
the world heritage from Indonesia, this is more than just cigar.1 .
2 .
Oct 2015//
13. I N Z A M A X
N E W PA C K A G I N G
Inza MAX changed it’s packaging
as they come with the new“Absorplus Technology”,
to ease the flu and cough fast and effectively.
July 2015 //
15” ver : https://www.youtube.com/watch?v=9KTtmWVteQ4
30” ver : https://www.youtube.com/watch?v=b5OazSM2iEg
14. I N D O C A F E C O F F E M I X
Indocafe Cofeemix is instant coffee drink,
state themselves as the expert of coffeemix.
The commercial shows various experts in diverse fields,
enjoying their perfect coffeemix in their own way.
Sept 2015 //
https://www.youtube.com/watch?v=jz-tIa8WaIs
15. W I S M I L A K K R E T E K
P R E M I U M
Wismilak is one of the biggest local brand
in Indonesia, launch a new product“Wismilak Royal”
with a longer size and excelent quality of the finest tobacco.
April 2015 // 1. Brand name ver. 2. Long Limo ver.
1 .
2 .
1 .
2 .
16. T E R M O R E X
Termorex is a safe fever remedy for kids,
the communication strategy aim to
change mom’s behavior, to be wise enough
in choosing the safe ingredients for their kids.
Feb 2016 //
https://www.youtube.com/watch?v=Ca_Caeychls
18. L O G O
Various logo design from 2012 until 2015
Top left to right : GREAT ITB // Tumbuh Mandiri // Sangkuriang // Pesat
Bottom left to right : ISTB event // Hope social movement
1 .
19. H A P P I N E S S P R O J E C T
Happiness Project is a social movement project,
focus in connecting volunteers and
those who are in need. works include branding, and
communications materials
Dec 2014 // https://www.facebook.com/happinessprojectID
1 .
20. B A L A D A K O PA J A
Jakarta’s Amazing Race, held by tourism
representatives of Jakarta.“Kopaja”is the
traditional mass transportation in Jakarta.
Works include Logo-rebranding and communication materials
Mar 2014 //
21. P L U S H B R U S H
Push Brush is a complete package of professional
make uo brushes from Indonesia. Inspired by the
beauty of Batik motif,
Plush Brush is indeed a masterpiece.
Nov 2014 //
1 .
22. 1 . L I N TA S 1 I N D O N E S I A
I N T E G R AT E D C A M PA I G N
2 . G E S I T
I N T E G R AT E D C A M PA I G N
3 . T E R M O R E X
T V C O M M E R C I A L
23. l y d i a . k u s n a d i @ g m a i l . c o m
+ 6 2 8 3 8 2 9 2 4 1 6 6 9
S e e o t h e r w o r k s a t :
w w w . k r e a v i . c o m / l y d i a
