While there are many guidelines abound on the internet as to how you can build successful ecommerce websites, not all of it is truth. Not all of it is false either. In this article, we hope to bust some of the myths regarding eCommerce to enable you to wade through the mirth and find facts as they are. Read on as we separate the chaff from the grain.

1. 4 Misconceptions About
ECommerce Busted!

2. ➢ While there are many guidelines abound on the
internet as to how you can build successful
ecommerce websites, not all of it is truth. Not all of it
is false either.
➢ We hope to bust some of the myths regarding
eCommerce to enable you to wade through the mirth
and find facts as they are. Read on as we separate the
chaff from the grain.

3. Myth #1. There is no such thing as too much information
❏ Users make buying decisions on information. It is information that
tells the user what the product is about, why they should choose the
product, and how it is better priced than others.
❏ So, you need not be bothered about people who tell you that the users
do not wish to be clogged with too much information.
❏ On the contrary, user’s only dislike information that is badly
presented. As long as he can understand it, the user only wants more
information.

4. Myth #2. Security badges give confidence
❏ Online security comes first. Thanks to huge media interest, online
security has taken a beating of late and visitors are still in two minds
about making online payments on ecommerce platforms, choosing
rather, to make payments on delivery.
❏ A McAfee or VeriSign certification is good, but that’s not all. You
need to do much more to window the confidence of the customer and
ensure that your site is trusted at all levels.

5. Myth #3. Cross-sell wherever possible
❏ Even a newspaper mart by your street has chocolates, peanuts,
sweetmeats, whatnots, soap, toothpaste, etc.
❏ But it doesn't work the same way online. You need to be wary of
toeing the Amazon line and introducing cross-selling at every stage of
interaction (including the checkout process, sometimes).
❏ Don't bombard your customers with additional products and extra
choices for it will only serve to take the focus away from what they
came to your site for.

6. Myth #4. Success depends solely on the website
❏ There is a widely popular theory on the net that all you need for
ecommerce success is a well-designed and responsive website, and
the rest (customers etal) will take care of itself.
❏ This is plain hyperbole. A good website is important, nay a necessity,
but success of your online business doesn't depend on your website
alone.
❏ Proper return and replacement policies, order fulfilment and despatch,
complaint resolution and customer service are as important as the
website.