Steve Jobs was a lot of things. What he is often not acknowledged as is a product manager.

2. What would Steve do?

3. Design is not just what it looks and feels like.
Design is how it works

4. Sometimes when you innovate, you make mistakes. It
is best to admit them quickly and get on with improving
your other innovations.

5. I’m as proud of what we don’t do as I am of what we do

6. Quality is more important than quantity. A home run is
much better than two doubles.

7. It comes from saying no to 1,000 things to make sure
we don’t get on the wrong track or try to do too much

8. He replaced over twenty product models with a lineup
of four

9. 350 to 10

10. He was proactively involved in the product development
of every product Apple launched

11. Small groups of smart people

12. He, ultimately, decided the final specifications of every
product

13. Steve had a “simple stick”

14. Apple’s product product development teams designed
for Steve. Steve was the ideal customer.

23. The THINK PR Espresso
http://thinkdifferently.ca/differently/category/pr-espresso

24. lyndon@thinkdifferently.ca
http://thinkdifferently.ca
647.773.2677
@THINK_Lyndon