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PUBLIC
PETROSSIAN
PRESS BOOK 2015
2014 Platinum Winner Hermes Creative Awards
2014 Finalist Sabre Awards
Alexandre Petrossian of the New York-based caviar
company says his Special Reserve Ossetra this season
has a flavor, egg size, and all-around quality that he
hasn’t seen in about 20 years. We tasted the caviar at
Bloomberg HQ and found it to be gorgeous, fat and
sweet, with a delicate, almost miso-like flavor.“ ][
“ ][ One for you and the rest for you, too. Get them here.
Caviar is historically a pretty popular aphrodisiac and…
considering Valentine's Day is quickly approaching, you may
want to indulge in Petrossian's Caviar Showcase for Two.
“ ][
If he is a caviar connoisseur or just a lover of fine food,
he’ll be thrilled with the Ultimate Caviar Collection
Basket by Petrossian.
“[ ]
“[ ]Caviar is one of the world’s greatest delicacies, but did you know of
its sexually-stimulating benefits?…For the ultimate luxurious
experience, choose a high-quality caviar, such as Petrossian.
“[ ]Have dinner at Petrossian on the West Side. It's this great
Caviar place! You'd think it would cost a fortune, but you can
get in and out of Petrossian for about $150.
“[ ]A grand old-fashioned caviar tasting with buckwheat crêpes is at
the top of Sheraton’s list of things you should do before it’s too
late. Beluga caviar is illegal in the U.S., but Petrossian’s farmed
American and Chinese alternatives suffice.
For a truly romantic Valentine’s lunch or dinner book a
table at Petrossian, the legendary midtown eatery known
for fine French cuisine and its world-class offering of
caviar, smoked fish and other delicacies.
“[ ]
Martha Stewart, Cameron Diaz, Kirsten Dunst, Julianne Hough,
Ryan Seacrest are a few celebrities that love Petrossian.
Luscious and decadent flavors…perfect for a secretive
rendezvous.“[ ]
If flowers and chocolates don’t say, “I love you,” an expensive caviar
gift set might do the trick.…this gift is extravagant
“[ ]
So when you are ready to create that night of sensual
extravagance, Petrossian Caviar Showcase for Two is a name
to remember; they are at the ready to make sure you have all
your caviar needs promptly delivered to your doorstep.
“[ ]
The famed caviar brand offers chocolate “caviar,” as in pearl-sized
beads of chocolate flavored with stuff like vodka, lemon and cognac.
But it’s the clever packaging that really makes this a gift-worthy idea
for Valentine’s Day.
“[ ]
If you are looking to impress, this is the spot to take that someone
special. Quiet, extravagant, and romantic.
“ ][
If
“ ][
One of the most indulgent and deeply
satisfying culinary experience in the world
comes in the form of caviar in a beautiful
setting. The most extraordinary caviar
experience is found inside the gorgeous
Petrossian New York, which elevates the
ritual of enjoying your caviar to new heights.
Nestled inside the historic Alwyn Court
Building on Manhattan’s West Side, and a
shortwalkfromCarnegieHallandtheLincoln
Center, Petrossian New York has been the
darling of caviar-craving artists, glitterati,
New York society, financiers, fine-dining
connoisseurs and legendary musicians
since it opened its doors in 1984. Romanian
film and theater set designer Ion Oroveanu
set the tone for a most delightful culinary
experience evoking an Art Deco fine jewelry
box. Lalique crystal wall sconces glitter,
a magnificent Lanvin chandelier perches
overhead, 1930’s bronze sculptures and
elegantly etched Erte mirrors grace the
dining room. The only thing that outshines
the decadent beauty of the dining room
is the true draw, the ultimate call of caviar
lovers: the food.
The menu reads like an homage to the finer
things in life, with a selection of caviar as
dizzying as the variety of accompanying
fine Champagnes. At Petrossian New York,
you can enjoy your variety of caviar on its
own, presented in spectacular servers, and
dolloped on fresh baked blini. Or you can
have your caviar folded into inventive dishes.
Their talented chef skillfully works caviar into
his menu to complement and enhance a dish
rather than overpower the food.
The offerings marry modern French cuisine and
Russian fare beautifully, just as you’d expect
from the family who introduced caviar to Paris
back in the 1920s. Now a third generation
of Petrossians continues to proffer a premier
selection of caviar that shines alone or as an
accompaniment to delicacies such as foie gras,
smoked salmon, and steak tartare.
The avocado and transmontanus caviar comes
with a rich crabmeat salad, roasted octopus,
coconut gelee, and sorrel sauce. The scallop
sashimi and ossetra caviar is served with a
champagne broth and complemented by the
gentle flavor of lemongrass oil. The caviar
and watermelon salad is cool and fresh with
PETROSSIAN NEW YORK is the ultimate destination for caviar and
fine dining connoisseurs. Legendary musicians and artists satisfy their
caviar cravings at this Art Deco designed caviar wonderland.
By Polina Steier
The only thing that outshines
the decadent beauty of the
dining room is the true draw,
the ultimate call of caviar
lovers: the food.
“
84 CAVIAR AFFAIR | SPRING 2015 SPRING 2015 | CAVIAR AFFAIR 85
Elegant
Beads
Photos by Peter Sukonik
Top Left: Choose your
own caviar adventure from
Petrossian’s incredible
array of caviar offerings.
Extraordinary Caviar
presentations could include
lush and nutty Tsar Imperial
transmontanus farm-raised
white sturgeon caviar. The
beautiful Royal Ossetra
caviar is firm, fruity and
juicy. The farm raised
shimmering Tsar Imperial
Kaluga is mellow and rich
and comes from the Huso
Dauricus sturgeon
Top Right: Linger over
intimate conversation and
a glass of Champagne at
the stylish art deco style
mirrored bar in the dining
room
Top: The
seared Hudson
Valley foie gras
arrives on a
bed of pistachio
and date tart.
Rhubarb and
pineapple and
black pepper
caramel sauce
enhance its
rich, buttery
flavor.
…the most famous and recognizable caviar
establishment in the world.
“ ][
Petrossian Pressbook 2015

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Petrossian Pressbook 2015

  • 1. PUBLIC PETROSSIAN PRESS BOOK 2015 2014 Platinum Winner Hermes Creative Awards 2014 Finalist Sabre Awards
  • 2. Alexandre Petrossian of the New York-based caviar company says his Special Reserve Ossetra this season has a flavor, egg size, and all-around quality that he hasn’t seen in about 20 years. We tasted the caviar at Bloomberg HQ and found it to be gorgeous, fat and sweet, with a delicate, almost miso-like flavor.“ ][
  • 3. “ ][ One for you and the rest for you, too. Get them here.
  • 4.
  • 5. Caviar is historically a pretty popular aphrodisiac and… considering Valentine's Day is quickly approaching, you may want to indulge in Petrossian's Caviar Showcase for Two. “ ][
  • 6. If he is a caviar connoisseur or just a lover of fine food, he’ll be thrilled with the Ultimate Caviar Collection Basket by Petrossian. “[ ]
  • 7. “[ ]Caviar is one of the world’s greatest delicacies, but did you know of its sexually-stimulating benefits?…For the ultimate luxurious experience, choose a high-quality caviar, such as Petrossian.
  • 8. “[ ]Have dinner at Petrossian on the West Side. It's this great Caviar place! You'd think it would cost a fortune, but you can get in and out of Petrossian for about $150.
  • 9. “[ ]A grand old-fashioned caviar tasting with buckwheat crêpes is at the top of Sheraton’s list of things you should do before it’s too late. Beluga caviar is illegal in the U.S., but Petrossian’s farmed American and Chinese alternatives suffice.
  • 10. For a truly romantic Valentine’s lunch or dinner book a table at Petrossian, the legendary midtown eatery known for fine French cuisine and its world-class offering of caviar, smoked fish and other delicacies. “[ ]
  • 11. Martha Stewart, Cameron Diaz, Kirsten Dunst, Julianne Hough, Ryan Seacrest are a few celebrities that love Petrossian. Luscious and decadent flavors…perfect for a secretive rendezvous.“[ ]
  • 12. If flowers and chocolates don’t say, “I love you,” an expensive caviar gift set might do the trick.…this gift is extravagant “[ ]
  • 13. So when you are ready to create that night of sensual extravagance, Petrossian Caviar Showcase for Two is a name to remember; they are at the ready to make sure you have all your caviar needs promptly delivered to your doorstep. “[ ]
  • 14. The famed caviar brand offers chocolate “caviar,” as in pearl-sized beads of chocolate flavored with stuff like vodka, lemon and cognac. But it’s the clever packaging that really makes this a gift-worthy idea for Valentine’s Day. “[ ]
  • 15. If you are looking to impress, this is the spot to take that someone special. Quiet, extravagant, and romantic. “ ][
  • 16. If “ ][ One of the most indulgent and deeply satisfying culinary experience in the world comes in the form of caviar in a beautiful setting. The most extraordinary caviar experience is found inside the gorgeous Petrossian New York, which elevates the ritual of enjoying your caviar to new heights. Nestled inside the historic Alwyn Court Building on Manhattan’s West Side, and a shortwalkfromCarnegieHallandtheLincoln Center, Petrossian New York has been the darling of caviar-craving artists, glitterati, New York society, financiers, fine-dining connoisseurs and legendary musicians since it opened its doors in 1984. Romanian film and theater set designer Ion Oroveanu set the tone for a most delightful culinary experience evoking an Art Deco fine jewelry box. Lalique crystal wall sconces glitter, a magnificent Lanvin chandelier perches overhead, 1930’s bronze sculptures and elegantly etched Erte mirrors grace the dining room. The only thing that outshines the decadent beauty of the dining room is the true draw, the ultimate call of caviar lovers: the food. The menu reads like an homage to the finer things in life, with a selection of caviar as dizzying as the variety of accompanying fine Champagnes. At Petrossian New York, you can enjoy your variety of caviar on its own, presented in spectacular servers, and dolloped on fresh baked blini. Or you can have your caviar folded into inventive dishes. Their talented chef skillfully works caviar into his menu to complement and enhance a dish rather than overpower the food. The offerings marry modern French cuisine and Russian fare beautifully, just as you’d expect from the family who introduced caviar to Paris back in the 1920s. Now a third generation of Petrossians continues to proffer a premier selection of caviar that shines alone or as an accompaniment to delicacies such as foie gras, smoked salmon, and steak tartare. The avocado and transmontanus caviar comes with a rich crabmeat salad, roasted octopus, coconut gelee, and sorrel sauce. The scallop sashimi and ossetra caviar is served with a champagne broth and complemented by the gentle flavor of lemongrass oil. The caviar and watermelon salad is cool and fresh with PETROSSIAN NEW YORK is the ultimate destination for caviar and fine dining connoisseurs. Legendary musicians and artists satisfy their caviar cravings at this Art Deco designed caviar wonderland. By Polina Steier The only thing that outshines the decadent beauty of the dining room is the true draw, the ultimate call of caviar lovers: the food. “ 84 CAVIAR AFFAIR | SPRING 2015 SPRING 2015 | CAVIAR AFFAIR 85 Elegant Beads Photos by Peter Sukonik Top Left: Choose your own caviar adventure from Petrossian’s incredible array of caviar offerings. Extraordinary Caviar presentations could include lush and nutty Tsar Imperial transmontanus farm-raised white sturgeon caviar. The beautiful Royal Ossetra caviar is firm, fruity and juicy. The farm raised shimmering Tsar Imperial Kaluga is mellow and rich and comes from the Huso Dauricus sturgeon Top Right: Linger over intimate conversation and a glass of Champagne at the stylish art deco style mirrored bar in the dining room Top: The seared Hudson Valley foie gras arrives on a bed of pistachio and date tart. Rhubarb and pineapple and black pepper caramel sauce enhance its rich, buttery flavor.
  • 17.
  • 18.
  • 19.
  • 20. …the most famous and recognizable caviar establishment in the world. “ ][