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@LynetteRadioLynetteYoung.com
UNEXPECTED
EVANGELISTS
LynetteYoung
@LynetteRadio
@LynetteRadioLynetteYoung.com
LYNETTE
YOUNG
LynetteYoung.com
plus.google.com/+LynetteYoung
@LynetteRadio
@PurpleStripe
@FaucetGroup
@LynetteRadioLynetteYoung.com
OVERVIEW
Learn how to identify, reward and encourage the most passionate of your
customers into spreading your ideas for next to nothing! From this program you
will also understand how to effectively leverage sponsorships, meetups /Tweetups,
and contests to create word-of-mouth buzz.
Key Takeaways:
• Learn which online digital and social media platforms hold the most promise for
finding evangelists
• Identify three main motivators for turning evangelists into advocates
• Generate ideas on how to utilize in-person events to produce online results
@LynetteRadioLynetteYoung.com
BRAND EVANGELISTS
Function as a valued
information source in their
networks
Have influence over the
opinions & spending preferences
of others
Sing the praises of your
company or brand without you
asking them to
Where can I get
some of that?!
@LynetteRadioLynetteYoung.com
WHICH SOCIAL MEDIA
NETWORK HOLDSTHE MOST
EVANGELISTS?
@LynetteRadioLynetteYoung.com
WHICH SOCIAL MEDIA
NETWORK HOLDSTHE MOST
EVANGELISTS?
The one you use the most.
The one you IGNORE the most.
@LynetteRadioLynetteYoung.com
IDENTIFYING EVANGELISTS
@LynetteRadioLynetteYoung.com
IDENTIFYING EVANGELISTS
Google+ Explore
Twitter Search
Facebook Graph
Search
Hashtags
Google Alerts Google Blog Search
@LynetteRadioLynetteYoung.com
IDENTIFYING EVANGELISTS
Google+ Explore
Twitter Search
Facebook Graph
Search
Hashtags
Google Alerts Google Blog SearchKlout
SocialBroViralHeatHootsuite
Social Sprout Hubspot
@LynetteRadioLynetteYoung.com
IDENTIFYING EVANGELISTS
Google+ Explore
Twitter Search
Facebook Graph
Search
Hashtags
Google Alerts Google Blog SearchKlout
SocialBroViralHeatHootsuite
Social Sprout HubspotEmail List
Facebook Insights
Twitter Mentions
& RTs
Google+ Ripples
Inbound Links Blog Comments
@LynetteRadioLynetteYoung.com
EVANGELISTS
VS.ADVOCATES
@LynetteRadioLynetteYoung.com
EVANGELISTS
VS.ADVOCATES
Talks about your brand in
relation to themselves
Seeks out others to convert
loyalty to your brand
Benefit
Perk
Acknowledgement
RT +1 Like
ShareThanks
Discount
What
Motivates?
Reward
Events “Fame” Exclusive
Opportunity
Empowerment
Partnership
@LynetteRadioLynetteYoung.com
IN-PERSON EVENTS =
ONLINE RESULTS
@LynetteRadioLynetteYoung.com
IN-PERSON EVENTS =
ONLINE RESULTS
Quickly builds a connection
with your biggest evangelists
Produces amplified
multimedia messaging that scales
@LynetteRadioLynetteYoung.com
EVENTSTHAT STICK
1. Wide & Deep Social Reach
2. Lateral & Core Demographic / Purchasing Personas
3. Strength onVarious Social Media Platforms & Media Formats
4. Tiered Involvement & Participation
@LynetteRadioLynetteYoung.com
EVENT HOOKS
Official
Hashtags
Media
Opportunities
Exclusive
Access
Event
Contests
Quality
Content
Targeted
Education
@LynetteRadioLynetteYoung.com
EVENTTYPES
Meetup /
Tweetup
Groups
Conference
Sponsorship
Industry
Organizations
Trade
Shows
Branded
Event
HoldYour
Own
@LynetteRadioLynetteYoung.com
RECYCLETHE MAGIC
Paper.li
Storify.com
Google+ Event
“Party Mode”
Eventifier.co
Squidoo.com Flavors.me
@LynetteRadioLynetteYoung.com
WRAP UP
1. Identify entry-level evangelists using monitoring tools
2. Provide path for evangelists to self-select into advocates
3. Utilize in-person events to strengthen positioning
4. Plan for online content creation, curation & recycling
5. Keep advocates engaged using online/offline programs
@LynetteRadioLynetteYoung.com
THANK
YOU
http://www.lynetteyoung.com/books & http://www.purplestripe.com/
success

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