1. A question that constantly floats around boardrooms, ballrooms and conference
panels is, “Where does new social media fit into traditional campaigns?” Charity giving
organizations lead the way in developing high-functioning online social networks. Yet to
be effective in this evolving media requires more than using Twitter and Facebook. To
be successful, new media must be a part of an organization’s existing framework.
New media and traditional media are not mutually exclusive and the most effective
programs move away from replacement strategies and focus instead on creating
integrated context programs.
Under the integrated context model, an organization looks for ways social media can
leverage their traditional relationships and traditional core strengths and vice versa,
which ultimately strengthens and expands every relationship.
Stage One
• Integrated context
In a survey of best practices for online fundraising, successful organizations identify
one fundraising context, one conversation to facilitate or one effort that could use a
crowd’s help to experiment with listening, engaging their community and learning to
work in social ways.
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Stage Two
• Online platform for the relationship
Social media is most successful when it is used strategically. Individual Fundraising
Event (IFE), are strategic online destinations that target more focused social gathering
for extended cause involvement.
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Stage Three
• Identifying core relationships
A key component is identifying people with the skills, passion and commitment to
execute the goal. GenX and boomers, provide an ideal demographic opportunity to
engage an enormous, idealistic, cause-driven audience.
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In a white paper study
published earlier this year by
Blackbaud and Event360, IFEs
are projected to account for $300
million donations in the next
three years.
“The (IFE) program has
efficiency and strategic audience
reach, an opportunity to raise
money at a relatively low
cost, while providing a deeper
level of engagement with
the organization’s strongest
supporters.
“Independent fundraisers
are able to reach donors
otherwise unattainable by the
organization through their
personal social networks.”
“These “super volunteers” also
spread awareness beyond the
reach of the organization.”
“Given the appropriate contact
and donor base, IFEs may also
be an effective channel for
developing relationships with
other strategic publics in various
philanthropic contexts.”
wholouwho , what , where, when in louisville
Think of a place, time and 2-3fantasies and we’ll let you knowwhat it would take to go there.Engagments
Anniversaries
A party the women AND themen remembered.
Have the right spot with theright vibe to draw the rightcrowd.
Music, venue and bar
Tickets, accomodations, andparties even the locals want in
Concerts, limos, hotel suitesand enough opportunity, it’ll will
take two weeks before theycan talk about it.
Couples
Parites of 8-12
You won’t believe what they did.
She did what for his birthday?
They raised how much money?
Derby guests? Who cares.
The not so silent aution.
Make Memories
Make History
Make A Difference
Make Out Like A Bandit
PLANNING AND DIRECTION
PROJECT
PLANNING
NEW MEDIA STRATEGY
WEB CONTENT
Branding concept, pro-
totype and marketing
strategy for Internet party,
charity and event website-
-currently in development.
Project planning for resourc-
es and services for a three
day rock festiva. Coordina-
tion with staffing, vendors
and contractors, production
of four large stages, VIP, 32
furnished tents, in partner-
ship with the city, sponsors
and entertainment
management.
Qualitative research outline to explore a new concept in online philanthropy.