The document summarizes trends in the economy, technology, and workforce. It notes that Chicago's growth is lower than the national average, but that home sales and manufacturing are up. It also discusses trends in big data, social media, STEM careers, and the gig economy. Generational differences in the workforce and the need for multi-generational collaboration are also addressed.
4. V - Volatile
U - Uncertain
C - Complex
A - Ambiguous
Derived from military vocabulary in the 1990’s
5. V - Vision
U - Understanding
C - Clarity
A - Agility
A New Way of Thinking!
6. Chicago = 2.8% growth, lower than national average(3.7%)
From US Bureau of Labor Statistics
http://www.bls.gov/ro5/ceschi.htm
7. Home sales UP
◦ Shortage of new homes
◦ Remodeling/Rehab products and services UP
◦ Foreclosures down
Manufacturing industry growth
◦ Demand for raw materials providers
10. Candidates & Companies behave in certain manner
Recognize patterns, make them work for you
Create competitive advantage
11. Volume
◦ Size/amount generated
Variety
◦ Range of formats
Velocity
◦ Rate at which data is
produced
12.
13. Market trends - stay
relevant
Companies compete on
fair playing field, adjust
prices - online and in-
store
◦ Uber, Best Buy
From: http://www.zdnet.com/the-future-of-retail-is-dynamic-pricing-so-why-cant-we-get-it-right-
7000021444/
14. Increased investment in science and
math careers = more middle class jobs
◦ 50% of STEM jobs are available
to people without a four year
degree
Growth rate = 3x faster than non-STEM
jobs (17% growth in 2014)
From
http://www.usatoday.com/story/opinion/2014/01/10/en
gineering-mathematics-stem-gillibrand-kennedy-
column/4361837/
15. Integral to ALL jobs
Tools make it easier to
decipher data
Marketers on Google
Analytics
16. Hot SM Jobs for 2014
(frombrazencareerist.com)
1.SEO Specialist
2. Social Media Strategist
3. Online Community Manager
4. Social Media Marketing
Manager
5. Social Media Marketing
Coordinator
6. Blogger/SM Copywriter
LH&A’s SM Jobs for 2013
(from lhazan.com)
◦ Social Media
Specialist/Community
Manager
◦ Global Digital Architect
◦ Copywriter
◦ Marketing Manager
◦ Web Analytics (SEO) Specialist
18. Coming
◦ Wearable tech (smart
watches, Google glass)
◦ 3D printing pen
◦ 20% growth of tablet
industry (forbes.com)
Going
◦ Plasma TVs (Panasonic to
discontinue)
◦ MP3 players (driven out by
smartphones and tablets)
◦ Hard disk drives
From http://www.foxnews.com/tech/2014/01/11/2014-what-coming-and-what-going/
20. Contract-to-hire positions - wait and see attitude
Recent college grads get foot in door
“By 2020, >40% (of the workforce) will be
freelancers or contractors”
(Crain’s, 2014)
21. Born 1990 - 2010
Consume media online
more than offline
Social network oriented
Shift in the way products
will be marketed
“Authentic experience”
From Marketing News, December 2013
22.
23. WWII Generation
(1922-1945)
◦ Work = obligation
◦ Want reverence for
their knowledge
Boomers (1946-1964)
◦ Career = excitement &
adventure
◦ Want to be needed
24. Generation X (1965-
1980)
◦ Work = entrepreneurial
◦ Want flexibility
Generation
Y/Millennials (1981-
2000)
◦ Work = means to an end
◦ Like to work in teams
25. 60 is the new 40
Anticipated brain drain
Delay retirement
Consulting/freelancing
Re-invent work after retirement
Healthcare = best field for
workers 50 +
AARP - Best Employers for
workers over 50
28. Staff not always at office at
same time.
Employers more flexible
Flex-time, work from home
options, and/or alternative
career advancement tracks.
29. Must-have!
Best candidates
reinvent themselves
New tools. Eg: SEM,
Adobe Creative Suite
31. Relationship
management
◦ Managing long-term
relationships
PROactive sourcing
See trends ahead of
curve
◦ Sneak previews of
emerging growth
Seek out candidates
1 on 1 vs. “post and
pray”
32. 29th year as recruiter;
14th as LH&A
Ranked 12/6000 by
Employment Crossing
Top 4% content on
Slideshare
Move to new office!
38. Writing
Analytic and
Quantitative
Social Media & digital
skills
Collaborative work
styles
Industry specific
experience
Strategy and tactics
Biz Development
Managing clients,
supervisory skills
Foreign Language skills
How do you compare?
39. Stability
Engagement
Learn
Tech
Community
Feel appreciated
Let them teach
Opportunity to use
social media
What are YOU seeking in an employer?
41. Trendwatching.com
Futurist: David Houle’s blog for hot tips:
◦ Evolutionshift.com
◦ http://davidhoule.com/forecasts/
Marketingcharts.com
McKinsey Global Institute Publications
Did you know 6.0 (on YouTube)
42. DO:
•Create perfect resume
and LinkedIn profile
•Come on time
•Do your research
•Bring your samples
•Show interest in job
•Send thank you letter
DON’T:
•Take anything for granted
•Be sloppy
•Swear
•Be too casual
•Be stupid on Facebook