2. "It is not the strongest of
the species that survive,
not the most intelligent,
but the ones most
responsive to change."
Charles Darwin
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
3. Web 2.0 Shift in Content
Professional Vs. Citizen Generated
• Professional pubs • Blogs
• Newspapers • RSS Feeds
• Trade magazines • YouTube
• Business pubs
• Google
• Reference books
• Wikis
• Professional
Associations • Online Communities
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
4. What is Your Expertise in a
Changing World?
• Who are you?
• Strengths & core competencies
• Reinvent yourself, your skills
• How to get word out about yourself/company
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
5. Networking =
• Human
• Rapport and Relationship
• Person to person
• Lifelong
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
7. Key to Networking
• Build lifelong
relationships
• Build within/outside
companies
• Join professional
associations,online
social networks
• Build horizontally &
vertically
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
8. Spheres of Influence -- Individual Contacts
Organizations
Community
Pl
ac
ro r
n g ou
es
up
ow in y
ofW
Soc
ll
ial C or
Fi
lubs sh
ip
rvs
Listse
YOU Pro
fess
ulture iona
Arts/C l As
soci
U atio
n n s
Sports and Clubs
A iver
ro our
tte si
ng ny
up
nd tie
ow ill i
ed s
F
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
9. Professional Associations
• The Paranet Group
• Industry-specific
Charities and causes:
• Volunteer and get involved
• Continue education
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
10. The C’s of Social Media
• Content
• Community
• Connections
• Conversation
• Constantly changing
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
12. r
h y ou
f re s t e nt
Re on
y
c
u larl
re g
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
13. Make Sure You Are Discoverable
• Easy to contact from your
LinkedIn page:
– Via email address
– Link to blog
– Phone number
• So that clients AND
prospects can find YOU
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
14. Add y o ur
o w n f irm
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
15. A few Paranet
member companies
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
16. Invitation to join LinkedIn
Dear Lynn,
I look forward to meeting you and learning
from your presentation tonight at the AMA
meetup. I'd like to add you to my professional
network on LinkedIn.
Thanks, Patricia Sorenson
Pe rso nalize
y o ur
inv it at ions
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
17. Recommendations
Re c
om
m
Ge t de d ot h e nd
e rs
m me n
re co
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
18. Create
your
own
group
Join s
up
g ro
Alumni Professional
groups associations
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
19. Join the Paranet LinkedIn Group
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
20. What I Am Working On
e
Pr o mo t
o
y ou rse lf t k
e t w or
y o ur n
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
21. What are you working on?
Keep up
with
your
network
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
23. LinkedIn Applications
Company Buzz
Searches twitter for posts
about your company or
other keywords that you
choose
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
24. LinkedIn Applications
My Travel by Tripit
Shows your upcoming trips and
notifies you when people in your
network are in your area
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
25. LinkedIn Applications
Huddle Workspaces
Get your team working together
online. Private workspaces for
discussion and document
sharing.
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
26. LinkedIn Applications
Reading List by Amazon
Share what you’re reading with others,
and see what other people are reading
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
28. After posting a presentation, LH&A was featured on
SlideShare’s Career frontpage:
A n
endorsement
from
SlideShare
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
30. An
underutilized
resource
app
Slid e Share
Add t he inke dIn pag e
L
t o y o ur re usag e f ro m
mo
and g e t r cont e nt
y ou
Promote
yourself
with your
resume
and
portfolio
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
31. How am I doing?
Psst…
Be a LinkedIn spy
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
32. Check Out Who’s Viewed
Your Profile
Find this on right side of your LinkedIn home page
It’s only visible to you!
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
33. Click “See more” for
your own mini survey
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
34. Networking & Social Media
= Visibility, value-add and demand
for your talent/expertise
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
35. Trend Blogs/Resources
• Climatewire.com • Marketingcharts.com
By Environment and • Futurist: David Houle’s
Energy Publishing blog for hot tips:
Covers politics & biz of Evolutionshift.com
climate
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
36. Where the Jobs Will Be
• 5.3 million jobs created by
environmental management and
protection (Management Information Services Inc., 2006)
– 6.9 million environmental jobs by 2020
– 22 sectors w/ green-collar opportunities
(food production, manufacturing, auto
repair)
• Infrastructure/Public Works
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
37. Tech Growth - 2009 & Beyond
• Biotechnology
• Disruptive technology
• Miniaturization
• Clean tech
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
• Mobile devices-
innovation, iPhone, e.g.
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
38. Trends in U.S--2009
• Slow hiring for ‘09
• Uptick in ‘10
• Talent gap in pipeline,
emerging talent
shortage
• Combining technical
skills & business skills
• Innovation drives new
products - energy, e.g.
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
39. Growth Areas Continued
• Pharma
• Healthcare, BioTech
• Medical Education
• Aging Population
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
40. Hiring Timeline:
A Kiss Perspective from LH&A
Late 2009 2010 2011 2012
•Fuller recovery
•Anticipated hiring
•Gov’t Programs kick
•Economic
in-Need staff
Stimulus Package
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
41. Client Sweet Spots:
Candidate Profiles
3 years 5 years 7 years 8 years 10 years
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
42. Heed these words
“We can’t solve problems by using the
same kind of thinking we used when we
created them.”
-Albert Einstein
“The future belongs to those who prepare
for it.”
-Ralph Waldo Emerson
To be valued, you have to build value.
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
43. Resumes:
• Highlight Accomplishments
• Quantify and Qualify as much as
possible
• Tell your story
• Case Studies/Stories
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
44. Resume, meet Technology
• Keep your resume on your mobile
device for sending at a moment’s notice
• Consider creating a Visual CV
(visualcv.com)
• Add your resume to your
LinkedIn page as a
SlideShare presentation
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
45. Your Resume
• How do you measure up?
QuickTimeª and a
TIFF (Uncompressed) decompr
are needed to see this picture.
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
46. Resumes and Online Applications
• Don’t just rely on the internet.
• Be proactive. Call to follow up.
• Include cover letter with resume. Match job
specs.
• Use header to advantage. Catch reader's
attention. "Resume attached" achieves
nothing.
• Research company.
• No functional resumes. Don’t confuse reader.
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
47. Elevator Speech
• Reasons why employer should hire you
• What can you bring to the employer?
• 30-60 second speech
• Stand in front of mirror and practice
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
48. Wow Project
Candidates who are
dazzled by a job
opportunity should
“dazzle employers
back” with a “Wow!”
project.
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
49. Your Marketing Campaign Starts
with You
• You are at the center of the universe
• You are in charge of your career
• Leverage your networks
• Networking is for life
• Find a mentor
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
50. Your Marketing Campaign
• Target companies, agencies,
non-profit
• Go for interviews &
exploratories
• Network/build on
relationships
• Ask for referrals
• Don’t over-rely on internet
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
51. Live long and prosper!
Lynn Hazan
lynn@lhazan.com
www.lhazan.com
312.863.5401
Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com