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United Games Marketing Presentation
1.
2. “Something interesting is happening.” - Tom Goodwin
Largest taxi company, owns no vehicles.
Most popular media owner, creates no content.
Most valuable retailer, has no inventory.
Largest accommodation provider, owns no real estate.
3. Disruptive [dis-ruhp-tiv]
Relating to or noting a new product, service, or idea that radically changes an
industry or business strategy, especially by creating a new market and disrupting
an existing one.
What will we “disrupt”?
1
Mobile Games
2
Fantasy Sports
3
Sports “Fans”
4. Mobile Games Daily Revenue Daily Installs
Pokémon GO $1,915,612 142,850
Candy Crush Saga $1,519,603 26,437
Mobile Strike $1,193,526 34,999
Game of War Fire Age $671,526 26,905
Mobile Games are popular and profitable
*Think Gaming Top Grossing iPhone Games - 09/05/16
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5. Fantasy is popular, but declining
After dramatic growth for 3 years, daily
fantasy sports growth is losing a little
steam. What can we learn?
✓ Legal issues prevalent (gambling)
✓ Complication and time commitment
leaves people out
✓ Competition and interaction are key
http://www.legalsportsreport.com/10464/2016-fantasy-sports-data/
2
6. The casual sports fan is underserved
The US national sports fan population has
remained steady over several decades…
• About 290 Million Americans are sports fans*
• BUT only 18% of Americans (57.4 Million) play
fantasy sports**
• AND there are no casual sports games within the top
grossing 25 of mobile games (paid or free)1
* CNN/USA Today/Gallup poll **Fantasy Sports
Trade Association
* 1 App Store 09/01/2016, #11 Madden NFL
is a Sports Simulation
3
7. Who is the “casual” fan?
• Everyday fans focused on “their” team
• Low to zero interest in fantasy sports
• They love live sports, not simulations
• Play other popular casual games
• The expanding female market
✓ Women are the fastest-growing segment
✓ Control 85% of ALL consumer spending
✓ Control 92% of spending for minors
✓ Women play more mobile games than
men (52%)
8. What if there was a better way to play?
It all started with an idea…
Interactive game play during the live event
Ideal for the “casual” fan
Social and competitive
Focused on YOU! YOUR team! YOUR friends!
9. Built by interactive sports and
mobile loyalty rewards
veterans
FREE App with in-
app purchases
Freemium game model
Rewards for player
loyalty and
participation
A global game across
international sports
Athletes and celebrities
drive player participation
and social communities
with leagues
A better way to
play along live with
your team on
game day
Feels like a game,
not a ‘spreadsheet’
Eliminates fantasy
sports negatives, like
gambling and difficulty
levels
Strong Social elements
like live chats with
celebs & friends during
live events
Introducing: The better way to play!
10. 1. Download the app and become a player
2. Choose a Game to play, or play in Leagues
3. Play for FREE, or play with Tokens
• Pre-Game and Social features are FREE
• Buy or earn Tokens to play LIVE events
• Earn Tokens with ad participation
4. Earn Points in every game
5. Accumulate Lifetime Achievement Points
6. Earn badges, awards and advance in Rank
7. Get loyalty rewards for participation and
in-app spending
How it Works
13. • Our Focus: Provide fans the emotional, competitive
experience they crave with their friends and favorite
teams, creating a new casual game style that is not
gambling or ‘fantasy’
• Our Edge: Enable fans to interact in live sporting
events with their favorite athletes and celebrities
United Games is a game-changer
• How? Through proprietary technology,
unique partnerships with athletes &
celebrities - and a groundbreaking
market distribution model
14. Fans can play with their heroes
• Retired and active pro athletes
• Celebrities
• Social influencers
• Teams
• Leagues
• Organizations
• and more!
Socialize with the best!
15. NFL & MLS scheduled to launch in Fall 2016
# Sport
1 Soccer
2 Cricket
3 Field Hockey
4 Tennis
5 Volleyball
6 Table Tennis
7 Baseball
8 Golf
9 Basketball
10 American Football
Estimated Fans
3.5 Billion
2.5 Billion
2 Billion
1 Billion
900 Million
850 Million
500 Million
450 Million
400 Million
400 Million
Regional Popularity
90% of all nations worldwide
Asia, Australia, UK and Colonies
Europe, Africa, Asia, Australia
Europe, Asia, America
Europe, Australia, Asia, America
Asia, Europe, Africa
America, Japan
Europe, Asia, America, Canada
America, Europe, Canada
America, Europe
…but what about the rest?
16. SuperBowl: 112 Million Viewers
Table Tennis Championship: 190 Million Viewers (Europe & Asia)
Women’s World Cup Championship: 750 Million Viewers
Cricket Championship: 1 Billion Viewers (Asia, India, UK, AUS)
World Cup Championship: 1 Billion Viewers + 280 Million online
We open up NEW international fan markets
17. With so many apps…how do you “get in”?
❖ 100 Billion apps downloaded as of 2015
❖ 268 Billion app downloads projected by 2017
OPTIONS:
1. Spend millions of dollars on traditional advertising
2. Partner with an existing mobile publisher
3. Try something new — be disruptive — give it back to the people
18. We are a mobile app development company launching a real-time,
interactive mobile sports app through a worldwide Affiliate network.
Introducing United Games
19. How our Affiliates earn revenue
• Get paid when you introduce the app and
tokens are acquired
• Get paid when you invite others to play and
tokens are played
• Get paid when you build a team of Affiliates and
they share and play too!
20. • NOW = build your Affiliate network
• OCTOBER = launch month
(focus on players)
• LAUNCH DAY = download, share,
and PLAY!!
Launch Strategy
