360° Customer Experience delivers compelling policyholder experiences that improve insurance customer loyalty and retention rates, optimize cross-sell and up-sell opportunities and maximize profitable customer growth by combining omni-channel customer engagement, customer analytics, and customer experience for service capabilities.

1. Smarter Commerce for Insurance – 360° Customer Experience
Sales & Service
83%of consumers are more likely to
do business with brands that
allow them to control where,
when and how they interact
53%of insurance non-leaders
use analytics to identify
customer needs in real-time
41%of insurance
non-leaders use social
media for customer
collaboration
360° Customer Experience delivers compelling policyholder
experiences that improve loyalty, cross-sell and up-sell, and
profitable growth.
Seamless brand engagement
Design consistent marketing
experiences across all customer
touch points
Real-time, Personal Interactions
Capitalize on new technologies to
stimulate new relationships
2x - 5xincrease in
resource efficiency
300% - 400%increase in profitability
>100%
increase in
customer retention
Customer insight
Use advanced analytics for a deeper
understanding of customers
Advocacy
Involvement
Interacting Engagement
Awareness
Usage
Transacting