Lynne LaCascia

Greater New York City Area United States

Brand Experience, Storytelling, Strategy | Global Director of Brand Narrative, Cognizant Technology Solutions (Contract)

Advertising / Marketing / PR

I help organizations employ brand as the multidimensional and incredibly powerful tool it can be: shaping experiences people love, driving decisions at the highest levels, bringing regular innovation into businesses, inspiring stories that fuel understanding and engagement. Done well, it’s the most elegant, reductive, cost-effective way to guide people in finding the right institutions and institutions in finding the right people. Most of my experience is as an agency partner, but now I’m helping build capabilities internally as well—scaling the influence of the brand and its advocates, and enabling organizations to achieve more every year. My eyes are always open for brands to partner w.