The Houston Hubspot User Group December 2014 presentation from HubSpot Dee Dee: What Your Website Needs in 2015

1. HubSpot User Group
December Meetup

2. Houston HUG Agenda
5:30 Networking
6:15 Announcements
6:30 HubSpot Speaker Dee Dee
7:15 Event ends. Stick around if you
have any questions!

3. Who We Are
We’re a community of online marketers,
designers, developers, and overall cool people.
We’re also a HubSpot sponsored group
(Thank @HubSpot for free food and drinks!)

4. Houston HUG Website
For info on our next meetup, pictures, blog
posts, and contact info check out:
houston.hubspotusergroups.com
Interested in joining the Houston HUG Blogging Team?
Talk to Jennifer.

5. Follow us on social!
@HUGHouston
Check yoself in with #HUGHouston
HubSpot Houston User Group
bit.ly/hughouston

6. Next Meetup
Mark your calendars for the next meetup:
Thursday, March 5th, 2015
Topic TBD!
Want to present or have an idea to share?
Let us know!

7. What’s Happenin’
● #INBOUND14 was a
success!
● Congrats HubSpot on a
successful IPO
● Walking Dead Facebook
spoiler alert- millions of
fans enraged.
● JJ Watt for MVP

8. What’s New in HubSpot
● CRM is now available for all HubSpot users
● Social Inbox now features 5 pre-populated
reports so you can accurately report on your
social media marketing
● New Social Inbox Daily Checklist (Chrome
Extension)
● Calendar within HubSpot for all of your blog,
email, landing page, and social media needs

9. WELCOME!
Houston HUG
December 4th, 2014
Dee Dee de Kenessey
Senior Inbound Professor
HubSpot
@deedeedkc
Jennifer Sanchez
HUG Leader
LyntonWeb
@jenbsanchez11

10. From HubSpot HQ
Dee Dee de Kenessey
@deedeedkc
A few facts:
• First time in Houston.
• Loves BBQ.
• Dislikes cold weather.
• Is a keywords, blogging and website
personalization expert.

13. Enough about
me.
What about you?
Find someone in the room that you don’t already know
and introduce yourself.

14. LET’S TALK ABOUT
WHAT YOUR WEBSITE NEEDS
IN 2015

15. FLICKR USER MICHAEL POLLACK
It’s not about what you need -
it’s about what your users need.

16. 6 THINGS YOUR WEBSITE NEEDS
IN 2015

17. 1. Clear headers.

18. Answer one question at a time.
Think about the top questions a visitor will be trying to answer
when they land on your page.

19. 2. Calls-to-action above the fold.

20. Request one action at a time.
Your users will need to engage with your content.
What options will you give them?

21. 3. 2015 TREND:
Large, relevant
images or videos.

22. 4. Page titles under 55 characters.

23. PAUSE & THINK:
When was the last time
you did a search on your
smart phone or tablet?

24. Around 50% of website visitors are on
mobile devices and tablets. (source: Dekh)

25. 5. Responsive Design
Responsive websites are designed to automatically display correctly,
regardless of the user’s screen size.
FLICKR USER CHRISJL

26. 6. 2015 TREND:
scrolling over
clicking.
Scrolling sites are better
optimized for mobile.

27. FLICKR USER KELLY ZZKT
7. Website personalization (smart content).

28. 19%
uplift in sales from companies
using personalization
(Source: Econsultancy + Monetate)

29. HubSpot’s homepage shows three case studies
to any first-time visitor.

30. These case studies are tailored to an Enterprise-size business.

31. 42%
higher submission rate for
Smart Calls-to-Action.
(Source: HubSpot)

32. If I’ve
already seen
this eBook…

33. Show me
a consultation!

34. SPEED DATING TIME!

35. ACTIVITY
Website Speed Dating!
1. Pair up with a small group.
2. Decide what works and what doesn’t work
on the homepage.

43. WHAT WORKED?

44. WHAT DIDN’T WORK?

45. What do you struggle with on
your current website?

46. What are your top goals for your
website in 2015?